New content checklist
-
Hi everyone,
Hope your day is super fantastic.
I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there".
I looked around on here, but couldn't find one.
Let's start a great discussion and then I will compile the answers and publish.
Something like:
Social:
Facebook
Twitter
G+
PinterestBookmark:
del.icio.us
stumble
rededitAnswer Q's:
Yahoo Answers
QuoraWhat do you think? Too secret sauce for a general discussion?
Thanks.
-
Thanks Dan,
I was really hoping of just a general checklist for any industry any blog.
For instance, once a post gets published, the author should:
Promote their post on G+ and FB, and our company Twitter account.
Add the page to their del.icio.us account. Other "bookmark" sites.
Connect with Top 10 "blogger friends" and let them know the post is up.
Promote on reddit.
Do a couple of general searches around the web and see if any other blog posts would benefit from the content you just posted.
etc.
etc.
We could take this list, clean it up, and boom, might have a pretty darn good publishing/promoting list or infografic for aspiring seo professionals....
-
Hi Kyle,
Sorry for my late reply.
You are correct, and please let me clarify.
We have a team of 2 writers and 2 others who help/manage social, etc. While the social guys are familiar with SEO, our writers concentrate on producing awesome content for humans, not search engines.
What I would love to develop is a simple checklist of basics to help promote the new content. Once a writer completes a piece, each participating member then has a list of activities to help "promote" the content.
Does that make more sense?
Thanks.
-
That is a good start but it is important to not just jump into these channels without thinking about the audience - this checklist may sound good for SEO but it is may not be the best for your potential audience.
Explore their communities - for example, if you were targetting SEOs then you would hang out on SEOmoz, share content on inbound.org, comment on searchengineland.com, tweet the industry leaders on Twitter etc. By joining your niche communities you will build up connections and awareness which will help you gain links at a later date.
Before you publish content I would suggest joining in the conversation. That way, when you begin publishing your content you will have a basic following to be able to market to.
There is no secret but to be honest most people on here are very open and willing to share their expertise. I hope this question gains more of a discussion!
What kind of industry is your content targeting? Or is this a general checklist that can be applied to any industry?
-
There is no "secret sauce" in SEO, Just hard work and knowing what you’re doing. If your blog is not well established I would look into guest blogging with other blogs in your industry so you can build up your name / followers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where should I centre my content Hubs?
I look after a manufacturing site which has a well structured architecture when it comes to our products. There is also a benefits section and an about section. In addition to managing the three main information sections I've also been setting up a blog with topical content divided into four categories (Built environment, Secondary glazing in practice, Treat of the month, Project profile). My question is, where do I position my content hubs? Having worked through Cyrus's 'How to Rank 25 Step Master SEO Blueprint', I've realized that my approach of simply linking back to main top level pages is at best arbitrary, at worst negative in terms of SEO. Would I be better off asking our designers to set up category landing pages within the blog that relevant new copy can be linked to (currently the blog is just set up without category landing pages and I categorize each post with a tag that is used to sort the posts into their respective location on the blogs homepage? Currently the blog is an option on the main sites top level navigation and I link relevant blog pieces to relevant areas within the site. Basically I'm struggling to understand how to implement Cyrus's recommendation to create themes with my current website structure. Can anyone help? Thanks Mozers
Link Building | | Catherine_Selectaglaze0 -
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Content Marketing and how it effects Rankings
Hi there everyone! I have what I think is a simple question, but one I can't fully understand the answer to. If I had a homepage that I wanted to optimize for the keyword, e.g. "Second Hand Cars", so I add the keyword in the page title and text etc etc. But I still don't rank well for it. So I turn to content marketing and create some content on my site's blog about new cars, sports cars, and of course second hand cars, with some great content and anchor text pointing back to the home page. Now here's my question, how does creating that content on a blog, or on someone's blog/website help my homepage rank higher for my chosen keyword? Surely it would just help the blog post rank higher? And if someone were to search for "Buy Secondhand cars", wouldn't my hypothetical blog post (with more shares and links than my home page) rank higher than the home page itself? If anyone can clear this up for me I'd be eternally grateful! Thanks in advance Cheers
Link Building | | CD_20160 -
How to get started with a brand new site and domain name and prioritize content creation?
Hi there. I just bought a Moz Pro membership with the goal to start with a new domain name and create a content channel. The domain name is completely fresh so it doesn't have any authority or trust associated with it. I did initial keyword research with the Google Keyword Tool for the niche I want to address and know what content I can get out. I would like to prioritize content creation based on what will rank easily in Google and then work my way up from there. Do you have ideas on how I could best prioritize these keywords to this? How can I identify the low hanging fruit for getting some incoming links to my website such that there is already some incoming link juice? (without using any black hat tricks) Any hints or tips are greatly appreciated. Thanks! PS: The website is in Europe where the blogosphere is really underdeveloped for the niche.
Link Building | | JohnDE0 -
New to seomoz, scared to death after last update
man, I know I am opening the flood gates for some serious debates, so let's just not and say we did. All I want is for some people to help me out. My site is www.ontracparts.com we sell heavy equipment parts. So we were steadily increasing in traffic and rank, before penguin. I had ordered a few backlinks from a semi spammy source (meaning that they used spun content) Like I said our rank was increasing pre-penguin, and I stopped ordering. We seemed to hold our postitions after I stopped ordering (for about 2 weeks everything remained the same) So, I ordered more of them. Then penguin dropped and our rankings and traffic remained the same. for a little while that is. Soon the rankings started to drop. Probably a direct result of those links right?? Well here is the weird thing.. Traffic is slowly increasing again now that I ordered more links. Rankings drop, but traffic increases? what the heck? what should i be doing now, post-penguin... just writing and publishing content on the site everyday?? How do I go about getting links if I can't just buy them anymore?? I should also mention that there is practically ZERO guest blogging opportunities.. I say that because there is nobody blogging about heavy equipment right now. Not that I could find anyway.
Link Building | | TylerAbernethy1 -
What are some good easy links to get for new sites?
We are in the process of launching a couple of new sites and while we know it will be a long process to get them to rank, achieving some long-tail keywords would be beneficial. What sites would you recommend for getting some easy links to start with that can help the indexation and ranking process along in the preliminary stages? Or another way to put the question - when you launch a new site, what steps do you go through?
Link Building | | ukss19840 -
New website start of SEO
I have a new domain name starting its SEO have added it to Pro Dashboard campaign of my ac. Started doing is Research with competitiors backlink analysis as well. 1. If i do i say 10-30 back link requests in a day for 1 domain name using research of the analaysis tools will it be ok or it will be high numbers to start with ? 2. Shall i in start itself of SEO start doing blog commenting or not recommended. 3. Having same email id and name for 3-5 blog comments day for new domain with same email di and same name cannot it hit to any spam issue ? Asking however i read blogs and then only do good post of comment to ensure that it also contribute something in name of fresh good content to the comment box area to get good approval rate as well. I want to know the basic numbers to start with SEO for fresh new domain and how shall it be progressive in numbers etc. Will wait for reply of the community members...
Link Building | | anand20100 -
Linkbuilding: Checklist for quality of a link
Hi everyone, During linkbuilding you often stumble upon those links you are not quite sure of. At first it may seem like a brilliant idea to get a link fom that site but on a second look it may be not. So what would be a checklist of things to look for, if one is asessing a website's link quality? (e.g. how do you spot a bad neighborhood?) If you are using SEOmoz tools for the quality asessment, which one would you use? Looking forward to your answers! Thx for the help in advance! Regards Thorsten
Link Building | | akaigotchi0