Facebook Page likes vs Webpage facebook likes - Social Media Query
-
I have a website and a facebook page.
I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes.
Is there a difference between facebook page likes and webpage likes?
For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website?
Are there any guides on this?
What gets people to like a website as opposed to a web-page?
-
I do like how the social media pops out the side but you have to question are users going skip over it. Would it be more effective if they didn't have to hover over the icon to see what's going on on your news feed and which of their friends already like your page - by just simply glancing to the sidebar.
But then again building fans to your fan page isn't your end goal. Building fans is merely a technique used to accomplish your end goal of making sales or conversions. So I can see how compromising page real estate can be a factor.
However you can consider writing a custom message that adds value to your facebook fanpage. A compelling message above or near the facebook plugin convincing a user to become a fan may be appropriate. Or if you have a contest running then informing your web visitors would work well.
I think the custom social media bars you have under each blog post is set up nicely to receive webpage likes. Establishing a referral program can help get your webpage liked/shared.
Your h4s and alt tags could be more keyword rich but the main content looks natural and include relevant keywords.
However, I would consider placing a prominent call-to-action above the fold somewhere.
These are just suggestions as there are multiple ways you could do this. Hope this helps.
-
Thanks for your prompt response. I guess I just have to work on both!!!
Which brings me onto my 2nd question:
Would you mind taking a look at my site and letting me know what you think in terms of:
- the way is is set up to receive facebook page likes / recommendations
- the way it is set up to receive webpage likes
- General on-page optimisation.
Many thanks.
-
When a user likes a website, it is really considered as sharing the website on the facebook feed.
Liking a facebook page is basically becoming a friend/fan of the company's page - where you can interact with them and see their posts.
I think having your website liked/shared would contribute more to SEO but having more likes on your fan page will you allow more users to see your content and interact with your brand.
I would focus on creating quality content and clever ways to attract "fans" then as a result the likes/shares to your website will come naturally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I verify a Facebook Page with 28k+ likes on it?
Hi there, I want to get the Facebook page of a fashion blogger verified. This blogger has around 28,510 likes on her facebook book at the moment, can this Facebook page be verified? The blogger has been trying to get the FB page verification done for a long time without any luck. Now the blogger wants me to verify her Facebook page. How do I go about the process? It will be great if you can share a step by step process. And how long will it take to get the page verified? Also, I need to get this done soon, so a quick response will be appreciated. If you want any other info please let me know. Regards
Social Media | | DebashishB
Deb0 -
Facebook insight to Excel
Hi everybody, I am looking for a Excel template to pull Facebook Insight data directly into the spreadsheets. Do you know any solution? Thank You Davide
Social Media | | Pixartprinting0 -
Facebook Pages for Business
Our company has over 100+ stores. Does it make sense to have a main Facebook page and individual pages for each location? How does each affect SERPs? Thanks!
Social Media | | Buddys0 -
Social Medial Plugins For Wordpress - G+1 & Facebook Like buttons that don't slow down site
I have a wordpress website and have been trying to figure out the best social media plugins to use...........That DON'T dramatically slow down the page speed load times. Does anyone have recommendations? What social media plugins have you used that don't have a huge negative impact on page load times?
Social Media | | webestate0 -
Social Media Strategy and Tactics for sensitive counselling industry
With my business I had always intended kicking social media into gear much sooner but various other pressures put this back somewhat. Counselling is quite sensitive for a variety of reasons:- We want to disassociate ourselves from the masses of non- professional folksy type "advice" that dominates the net, People, particularly in the UK often do not talk about mental health issues nor would we always want people to if they had not protected their privacy enough. Key marketing messages such as "get the first class service you deserve" (in UK people are more likely to wait 6 months to be seen by a trainee with no choice of who they see or when they see it than pay for counselling, "there are no quick fixes for mental health and counselling can make a real difference to your life if you invest time, energy and cost into it" (in a market where read this 300 word article to never feel stressed again dominates) and "what help choosing the counsellor who is best suited to you" - are not the sort of thing many people are likely to "like" or share with friends. At the moment I am looking to focus on LinkedIn (for corporate work), Facebook, Google+ and Twitter. I have a blog which is going to be producing excellent daily content including people's positive experiences of counselling, comprehensive self help tips, counsellor advice etc. On Google+ and Facebook I am looking to autopublish some of the blog posts and there are probably some other channels I will autopublish to but I do not yet know which to go for. Initially I am going to do little else on Google+ to focus time and energy developing Facebook and Twitter. I am trying to achieve the following:- Social Legitimacy - having decent number of engaged fans will make us seem more legitimate in an industry where trust is important (only 14 FB likes so far is not a good start) Engaging with Potential Content Creators - Reaching out to people who have experienced mental health issues so that this content can be used to provide peer support to others and enable them to see benefits of counselling Creating relationships with people and organisations where we can cross promote each other's initiatives, potentially co-deliver services in the future (community counselling work etc) Bring traffic to my site that will potentially convert into counselling clients in several cities in the UK through both people finding Promote my content more widely than is happening with organic search, reach different audiences, engage with potential customers, generate links to quality content I create Develop the social infrastructure to be able to leverage it for future goals, whether promoting an article, raising awareness for good mental health initiatives (that may have no financial benefit to the business but will help people) etc. Sorry this is so long but any comments, ideas, suggested tactics etc would be appreciated.
Social Media | | LighthouseC0 -
Facebook Like button on website: which "URL to Like"? Website or Facebook Page?
Hello, I have a question about the Facebook Like Button. We we are setting up a Like Button to put on the top page of our website (300 likes) However, we already have a Facebook Page (1000 likes). Now, in the set up of the button, we need to decide which "URL to Like" and I really do cannot realize which one is best. Do you think we should use the url of our website or the url of our Facebook Page? Why? Thank you in advance for your help, Dario
Social Media | | Darioz0 -
Bringing a Google+ business page and a Google+ Local (Places) page together
We have a Google+ business page @ <cite>https://plus.google.com/105699067779457680386</cite> (therefore the managers of that page log in with their personal Google accounts to use Google+ as the business page). We had/have a Google Places listing tied to our company Google account, and that does show up in Google+ Local. I simply would like to marry the two so they can live together in perfect harmony. But that does not seem straightforward at all. If I'm logged in with our company Google account, I am asked to "join" Google+, but I don't want our company to be a "person" on Google Plus (just a Business Page). If I'm logged in with my personal Google account, and switch to using Google+ as our business page, and then click to claim/edit our Google+ Local listing, that doesn't work because I'm not logged in under our corporate Google account. It's an Internet mystery. Mozzers, assemble!
Social Media | | SamTurri0 -
Facebook page vs Facebook place
Forgive this question, but I've always wondered is there a difference between a Facebook Page and Facebook Place page? What if a business has both? Thanks
Social Media | | christinarule0