Removing decent PA and PR pages?
-
I currently have some html pages that have camtasia videos demo-ing our products; however, these videos are WAY outdated and we no longer want to maintain them. The are only videos, no text at all is on the page.
The pages have an average page authority of 40 and mR of 4.
Should I just remove these pages or should I create a redirect to the homepage or product page?
Or...?
I have roughly 30 or 40 of these types of pages.
Thanks for any help.
Mike
-
"... the main thing is conversion and getting them into someplace valueable for them and you."
Well played Brian. That is the perfect way to think about it.
Thanks for your help.
Mike
UPDATE: By "getting rid of" I just mean we are not going to link to them internally and that the videos themselves will no longer exist. We plan to either redirect those URLs to either product pages or to pages requesting a demonstration.
-
Oh, I see, that does make a difference.
What kind of relationship do you have with the partner websites?
I wouldn't remove the pages. Can you archive all of the videos into one page, create a video sitemap, redirect all the existing URLs to that central archive, and then add a Hero video or slideshow at the top encouraging visitors to check out the new content? If you're still getting traffic from customers to those pages, the main thing is conversion and getting them into someplace valuable for them and you.
UPDATE: just read in another comment that you're getting rid of all videos on the site. That's an inhouse decision but I must say if you abandon all of these pages don't sacrifice the link juice, at least redirect the URLs to the homepage.
-
Eventually we would like to create a YouTube channel or something, but right now, those videos are from like 2007-ish... so they are wicked outdated and provide no relevant content to new or existing customers.
I am starting to think that 301ing them to the product pages may be the best option.
Thanks for the info.
Mike
-
The backlinks are from our partners linking to the videos. Roughly 15 partner links per video and there are roughly 30 videos or so.
The highest ranking page linking to one of those video pages has a PA of 21 and mR of 3.2... so nothing too crazy cool.
That is why I was wondering if I should completely remove the pages, forcing the partners to update their websites to our new and better content. I personally think that from a customer standpoint, if they are on a partner page, then click on a link, expecting to find a video, and instead am redirected to a product page, that is not really what I was wanting to see... you know?
But I don't know the impact of removing 30+ pages that have decent PA and mR from my site?
Thanks,
Mike
-
Here is the entire story:
- we had these videos on our site demo-ing our product
- partners of ours linked to these videos, giving the pages decent page rank
- we removed all links to them from our site once they became obsolete
- some of our partners still link to those video pages
We are planning on creating new, unrelated videos in the future and putting a transcript on those video pages is a stellar idea.
I also just checked Google Analytics and it looks like we are not getting any resonable traffic from the video pages.
Do you think I should redirect these video pages to the applicable content pages or just remove them, forcing our partners to update their sites?
Thanks,
Mike
-
Should I just remove these pages or should I create a redirect to the homepage or product page?
It's possible that 95% of the visitors to your site are coming in through these videos. Now, that number is probably too high but... maybe it's only 20% of your traffic but 90% of your new clients.
Best to learn how valuable they are, you might change your mind.... and if you put a transcript on those pages I know you will get LOT more traffic.
-
Shrugs Why not upload them to You Tube do a 301 to your You tube Videos, and Monetize the videos?
or
Just 301 them to the most relevant pages/articles on the site.
If that's not possible, the home page should be ok since it sounds like your site is well established.
-
What kind of backlink profile do you have on these pages?
If you have no high-relevance links to speak of, just redirect the pages to the most relevant category or product page. If you have relevant links that pass some value to the domain, build the pages up with fresh content, deprecate the video, and update the meta and sitemap.
-
We are also getting rid of the video index page. We plan to remove all videos from the site.
-
Do you have a videos index page ? Do you have other videos that you maintain ? Is there another video you can redirect to ? To me, I think it might make sense to redirect (301) these pages to the videos index page. That makes most sense to me rather then a 404 or a redirect to the homepage if you really do need to delete these videos.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About Page - optimization keywords ideas
I am interested to know your thoughts on which keywords to target for your about page. While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for. Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design" Regards Rod
Content Development | | VelocityWebsites0 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
How to write a good case study page?
Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William
Content Development | | wseabrook0 -
Lonely lonely pages
On my site I have tons of blog posts that have never been visited. (Falls on floor in tears). I of course know why. The content is mediocre in most cases and when it was average to good I didn't market it more. My question is should I go and just scrub the non visited pages or spend the time making these pages better and work on making the content above average? My competition above me do not have as many pages and their ranking is purely (I have researched this to death) from links from sites they have developed - with good authority.
Content Development | | GrangeWeb1 -
I want to remove some pages from my site with PR, what should I do with traffic?
I have a section of a site that I want to remove. It has a main page linked from the nav menu, and a half dozen subpages under that. The pages get some traffic and have ranks up to PR3, which is what my site's home page is. I'm no longer want to do these pages as they require tremendous upkeep and I'm not interested in keeping them going. So, I know if I just remove these pages and that's all, I'm going to pay for it somewhere with Google. What else should I do? I do't really have similar pages to direct them too.
Content Development | | bizzer0 -
What are tier 1, tier 2, tier 3 keywords (pages)?
I am seeing these terms, but for the life of mine I can't understand what they are. Could anybody explain that in layman's terms? Thanks.
Content Development | | VinceWicks0 -
How many pages is too many to add to a site at one time?
I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen
Content Development | | eworld0 -
Advice Needed Just Dropped From PR 8 to PR6 - What Do I Do
Hi SEOMoz, I am the GM of http://www.scoop.co.nz Today (or possibly yesterday) we dropped from PR 8 to PR6. Have we been penalised by Panda 2? If so what do we do? I have seen posts about seeking a reconsideration, or something but do not know who to contact or what to ask. best regards
Content Development | | althecat0