Help with Content Revamp
-
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused.
We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful.
I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles.
As an example we have many surfboard models so we wrote an article for
-Longboard Surfboards
-Funboard Surfboards
-Mini Malibu Surfboards
-Retro Fish Surfboards
-Womens Surfboards
-Beginner Surfboards
My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words?
What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
-
It depends on what those 60 articles are about...
It looks like some of them can be expanded into larger guides:
"How to choose a woman's surfboard"
Make this page oodles bigger with pretty images & several links to
the best top 5 brands of women's surfboards.
Then with the more specific ones like longboard surfboards
again expand it to just ad more images more text and make that page bigger.
You can totally take two general blah articles and edit them so that each one is more specifc and less general by adding text images tags and adding to the the copy.
-
I started salivating when I read what you currently have on your site.
Then I got a little nervous when you talked about combining all of those great pages. I believe that if you do that you will create ten powerful pages... but I think that some of your granular rankings will be lost.
Don't get me wrong, I am a enormous advocate of the huge, substantive article with lots of big juicy images.
Here's what I would try if this was my site.
I would make those ten big pages and optimize them like categories. However, instead of rewriting I would make them look like blog category pages with the first 100 words of each sub article and a really nice image for each. These would link to your current article pages similar to a category page of a blog linking to blog posts.
I would also put work into each of those 60 articles... improving them, adding photos, updating the information.
I think that this would be kickass giving you the best of both.
Since blogs do linking this way everywhere, I think that the risk is low.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Questions & Help
I have a woo commerce shop in the firearms industry which makes advertising even more difficult because no FB, IG, or Google campaigns. I do have other sources of advertising but I'm a complete noob when it comes to SEO and the like. I know it exists and its important and that's the extent of it. I was thinking of hiring someone on Upwork to take care of this on my website but what kinds of questions/things I should look out for to keep from getting scammed? Any tips would be appreciated
Content Development | | chrisjordan0i10 -
Simple Blog Content Question
Which is better? To write my own blog post or, (with permission) use other high DA content on my blog. I'll probably do both, but I'm very curious as to what the search engines prefer or which is better for seo. Thanks in advance!
Content Development | | MissThumann0 -
Are Duplicate Bio's Duplicate Content?
I'm wondering if I need to go through all the various bio's our firm has on all the various legal directory and client review sites to make sure they have unique bio's? I really, really don't want to do that, but if they are going to flagged as duplicate content, I will. I'm hoping sites like "findlaw," "avvo," etc, have some built in rel:cannonical or something that says these bio's aren't to be seen as unique content and therefore conflict with what's on our site. Anybody know? Just to clarify, any of the sties that have asked for unique content/bio/about us, I have complied with that. However, a lot don't specifically state it has to be unique, so I've just copy and pasted from our site in those cases. Thanks, Ruben
Content Development | | KempRugeLawGroup0 -
Duplicate Legal Content
Oftentimes lawyer websites will publish laws (codes, statutes, regulations, case law, etc). They add no value to the text, it's just copy pasted. Therefore, the same text/content may be on potentially hundreds of websites. Does google interpret this as duplicate content, or does it recognize government content as special? I want to have the laws on my website as well, however I am debating whether to add no follow tags or not. Or I'm thinking about adding value to the content by breaking down the specific law. However, even then at least 50% of the content on the page will still be the law, and I'm not sure if that is enough to be considered duplicate content.
Content Development | | irnikij0 -
I need a help !
Hello, first , my website is www.6ima.com (for movies download ), i use Wordpress in my website and the theme FLEX ! so the problem is that all my posts ( all movies posts ) are the same for Google ( Issue: Rel Canonical ) so i can't use rel cononical for one topic ( one film or movie) and i can't of course use rel cononical for all the posts ! so please try to understand my 'bad' English and help me 🙂 , thanks very very much.
Content Development | | oliviercouliou0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Hosted eCommerce with Outstanding Content Management
Can anyone recommend a hosted eCommerce solution that makes blog/article creation very easy and seamlessly integrates the content into the storefront? If the solution also offered great social media tools, also, that would be great.
Content Development | | DenverKelly0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0