Help with Content Revamp
-
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused.
We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful.
I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles.
As an example we have many surfboard models so we wrote an article for
-Longboard Surfboards
-Funboard Surfboards
-Mini Malibu Surfboards
-Retro Fish Surfboards
-Womens Surfboards
-Beginner Surfboards
My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words?
What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
-
It depends on what those 60 articles are about...
It looks like some of them can be expanded into larger guides:
"How to choose a woman's surfboard"
Make this page oodles bigger with pretty images & several links to
the best top 5 brands of women's surfboards.
Then with the more specific ones like longboard surfboards
again expand it to just ad more images more text and make that page bigger.
You can totally take two general blah articles and edit them so that each one is more specifc and less general by adding text images tags and adding to the the copy.
-
I started salivating when I read what you currently have on your site.
Then I got a little nervous when you talked about combining all of those great pages. I believe that if you do that you will create ten powerful pages... but I think that some of your granular rankings will be lost.
Don't get me wrong, I am a enormous advocate of the huge, substantive article with lots of big juicy images.
Here's what I would try if this was my site.
I would make those ten big pages and optimize them like categories. However, instead of rewriting I would make them look like blog category pages with the first 100 words of each sub article and a really nice image for each. These would link to your current article pages similar to a category page of a blog linking to blog posts.
I would also put work into each of those 60 articles... improving them, adding photos, updating the information.
I think that this would be kickass giving you the best of both.
Since blogs do linking this way everywhere, I think that the risk is low.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
Content Development | | kvillalobos0 -
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Outsource Content Writing Services - Who Is The Best?
Hello fellow Mozers! We are currently in the process of hiring an additional content developer but he doesn’t start for a couple weeks. We have some work that is piling up and I am considering outsourcing some content development until the new hire gets here. I have looked into Scripted, TextMaster, CrowdContent and a few others. I stay away from sites like UpWork and Fiverr because I abuse them in the past and I don’t get quality work. Is there any company that you have used in the past that you really trust and who are familiar with SEO? Thank you in advance for all of your recommendations
Content Development | | InfinityDigital1 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
Is there a content ratio that google looks for?
What i mean by this is: If i have a 1000 page ecommerce site that has say 10 pages of good quality content (1% good content) and a competitive site that has 100 pages of good content (10% good content) and another that has 500 (50%). if they are all almost the same in every other way the 50% content site would win hands down. however this is not always possible to have so much good content on some types of site. The question is: Is there a min percentage to aim for? Also is there a similar min rate of content production to aim for. Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!
Content Development | | mark_baird0 -
How much duplicate content counts as duplicate content to Google?
Hi everyone! I've had a look through some duplicate content posts and I can't see the answer to this query, so I thought I'd ask in case someone could help. I've been looking at a website that competes with the site that I work on. They have profile pages containing content that has been copied and pasted straight from the suppliers' websites. Their pages have all their own code framing the content, which is diluting the concentration of duplicate copy. How much duplicate content can a page have before it gets penalised or ignored by Google? Any suggestions very gratefully received 🐵
Content Development | | ceecee0