Linking within Secondary Site
-
So we've got a secondary site that has quite a bit of authority & links that used to have all types of info on parasailing. All those pages are gone and homepage is now a salespage (management decision, not mine)
Our main site sells a wide range of tours and activities and does have a page for parasailing. The secondary site uses the same template/navigation as our main site (again, not my decision).
Do you think that's an effective way to send link juice to our main site? The secondary site has some pretty awesome high authority sites linking to it.
I've considered 301'ing the whole site to our main site but it's got a really solid domain name and I'd like to take up 2 SERP listings (main and secondary site)
Is there a better way to have double listings but still send a good amount of link juice?
-
This is such a nuanced question that depends on so many different factors, I fear I can't give you a complete answer. But I can tell you some of the questions I'm asking in my head.
-What happened to the old para-sailing pages on Site B? Do they redirect to the salespage/homepage? Does the site still rank for and receive traffic for para-saling? What did those old pages rank for?
-Are you trying to rank the new site for para-sailing queries? If so, it might seem appropriate to redirect the old para-sailing pages to the next most relevant landing page. This is what Google would prefer, anyway.
-Do you take up 2 SERP positions now?
That's off the top of my head. Would probably have some more questions if I saw the site and knew more about the particular queries.
-
Google is really against your last comment (stacking sites in the serps).
I would 301 the homepage and then every other page on that 2nd site to other pages on your 1st site. Not just 301 the homepage to the homepage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know of an api for on site SEO?
I have searched for one, but really cannot find one that fits my needs. I am looking at making an on site grader / service that will check pages and point out SEO problems. One that I have found that I like is seorch.eu but they do not have an api. I do not want to reinvent the wheel if I do not have to. Also, the api does not have to be free, or it does not even have to be an api, it can be a self hosted application too.
On-Page Optimization | | LesleyPaone0 -
Internal and Link Juice Analysis - Too Many Links Error
Howdy! I have an analysis question related to internal links/link juice. Here is the general link set up of our site: 1. All Site Pages (Including Home Page): We have drop down "mega" menus in the header of everypage linking to various sub-categories on the site. So, because of this, in our header, we have a few hundred links to various pages on our site and these show up on every page of the site. 2. Product Pages: Header pages as mentioned above, but on top of that, we list out the keywords for that particular product and each keyword is linked back to our search results pages for that particular keyword. In General Moz is telling us we are having between 200-300 links on each product page. Currently, our Search Results pages are ranking higher and showing up in search more than our actual product pages. So, based on the above info, here are some thoughts: 1. Should we ajax in the Header links so that they aren't showing up for the search engines? Or, should we ajax them in only on all pages that are not the Home Page? 2. Should we get rid of the keyword links back to the Search Results pages that are on the product pages? What effect would these changes "actually" have? Does this just improve crawling? Or are there other positive results that would come of changes like these? We have hundreds of thousands of products, so if we were to make changes like these, could we experience negative results? Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
Text within a Div Crawlable?
Hi, I have a paragraph of text contained within a Div container ( ).. Is this readable by a search engine spider. Or is it better to enclose it within ? Thanks for any feedback.
On-Page Optimization | | IBMEMM0 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
Too many links on page -- how to fix
We are getting reports that there are too many links on most of the pages in one of the sites we manage. Not just a few too many... 275 (versus <100 that is the target). The entire site is built with a very heavy global navigation, which contains a lot of links -- so while the users don't see all of that, Google does. Short of re-architecting the site, can you suggest ways to provide site navigation that don't violate this rule?
On-Page Optimization | | novellseo2 -
Sudden Site Rankings Drop
Good day guys, We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17). There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well. I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all. So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings? Kind Regards, Roderic
On-Page Optimization | | Michael-Goode0 -
Too many on-page links
Hi, My website - www.thepartyhouse.com.au is showing as having too many on-page links for over 4,000 pages. Take for example the homepage which is showing as 188 links, but I don't understand this because I've used SEO tools to display the links and I am showing around 90 links on this page. How can I see what all the links are? Thanks
On-Page Optimization | | Spyre0 -
Site wide internal links in footer
What is your take on site wide inernal links in the footer, e.g. for the most competitive keywords? Do you think those links are still useful or are those links of little value from your experience? It is an old school tactic but I still see many sites doing it.
On-Page Optimization | | Florakel0