Google serps for split keyword searches
-
A client has come to me with an issue with the marketing of their website.
it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches.
When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based
The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page.
The site is poorly optmised at present with the page title limited to the name lovehugz.
Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome.
Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market.
Any ideas of help would be greatly appreciated
thanks
-
I hate to break this to you but when I do an unpersonalised search in google.co.uk for [lovehugz], the site isn't on page 2. In fact I couldn't see it on the first 6 pages. I did however, see it when I searched [love hugz].
I would say it is odd that it doesn't rank anywhere for [lovehugz] considering it isn't technically a word and the top ranking page is a twitter account. I would have certainly expected an exact match domain to outrank a twitter account on that alone.
I would probably delve into your backlink profile. A quick search on opensiteexplorer.org has certainly revealed a few issues there.
-
It's really not behaving in an odd manner. It looks like there are lots of things on the web that include the word "love" and the word "hugz." If they are pretty popular, and your client's website is terrible, it's not surprising that these other results would rank above their site. The other thing is, Google has to entertain the possibility that when you typed "hugz," you meant "hugs." That's going to add some noise to the results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I Got A Scraper Delisted From Google ...
I have an electronics niche news website. A scraper who had an online store selling products in my niche copied every one of my articles and posted them on his site under the heading "News" ... generally within 1/2 hour of me posting them on my site. His site was even showing up in the rankings before mine. I filed a copyright infringement claim with Google two weeks ago via their online form explaining what he was doing. Today, I received an email from Google saying that they have reviewed his site and have delisted it from the search engine. I just checked, and he is GONE ... completely delisted, no trace. My site traffic has also jumped at least 25% today. It pays to complain! Just sharing 😉
Competitive Research | | Humanovation3 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
Explaination for very odd SERP
I am not sure this is the right place to ask that question, but I would really love to have a few explanation of why, all of a sudden, one of our competitors is starting to out rank us on very competitive terms/queries. Up until a few weeks ago, we were #1 on a lot of queries "job etudiant <city>". (job etudiant = job student in french). These keywords are considered competitive by SEOMoz (54% according to the ranking tool).</city> Very recently, a competing website started to systematically rank #1on each of these terms. What's really disturbing is that I don't see any obvious reason this competitor would rank above us (at least per SEOMoz's standards). For example, on "Job etudiant Paris", their page authority is 1 (ours is 43), the have 0 domain linkin root domains (vs. 6 for us), their domain authority is 46 (55 for us) and 144 domains linking to their domain (805 for us). I do not think we've been penalized in any way as our relative positions (compared to other websites) are unchanged. But I feel that this website is doing something obvious that we're missing. Can anyone tell us? I have performed a complete audit in the "ranking analysis" tool, and I'm happy to share more details if anyone wants them.
Competitive Research | | jgenesto0 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
How to compare my pages with a Keyword Difficulty Report
I'm very new to SEO, but know just enough to be dangerous. I've run my first full KWD report and formatted the results per Jordan Judson's blog post. Now I'd like to compare how related pages on my site compare to these results. Unfortunately I can't figure out how to accomplish this task. Any guidance would be very much appreciated. Thanks, Steve
Competitive Research | | SteveMaguire0 -
How can my site not ranked on easy keyword while it currently ranked 1 on difficult keyword??
The site in question is http://ikt.co.id The site is perfectly optimized (or even over optimized) for keyword "Bikin Website Murah" (in Indonesia it means "develop an affordable website") currently if you search on both google.co.id AND google.com, it ranked on #10 (on google.co.id) and it ranked on #7 (on google.com), and both term only return 1.3 million results I have A LOT OF pages that started with 'bikin website' , or 'website murah' ... there are a lot of them, and i have had a lot of backlinks on those pages too (have been manually building a lot of links, starting from creating a tutorial article and blog submission and many other way) .. the site has been perfectly optimized for that keyword For example we have http://ikt.co.id/blog-category/bikin-website-murah-promo-terbaru.html (for newest promotion) http://ikt.co.id/blog/bikin-website-seo-murah-discount-40-sampai-31-juli-2011.html (for discount 40% promo that lasted untill 31 juli 2011) AND YET, if you search on google.co.id for keyword "2000 likes facebook" , our lone page that i created when our facebook likes reached that amount, RANKED #1!! , and please let me tell you this term return 400 million results++ (on google.com this keyword ranked #19, on 500 million results++). And let me tell you it take that SINGLE page (which has absolutely 0 backlinks) 2 days to ranked #1 .... and her brother if you searched "1000 likes facebook" also show similar result (though not better then the sister) How ?!? and Why ?!? , i dont understand this at all.... my domain does not contain any keyword, they uses the same engine and yet that lone pages which have absolutely no backlink ranked so well on a very competitive keyword, while my Target Keyword ranked poorly.... And what is even more bizzare? "Bikin website murah" might not rank good, but "bikin website" ranked better x_x ... arghh i dont get it... why my site ranked poorly on easy keywords and ranked high on difficult keywords :(( .... Why I am not smiling because those easy keyword is actually my primary keywords 😞
Competitive Research | | IKT0 -
Google Places - Client showed up before, now does not
This is a strange one, and I hope a few local experts are out there. My client basically has one major competitor in the market. The competitor is closer to downtown and he is out about 27 miles. A couple of months ago, if you searched on "biplane rides in atlanta" the places map in the SERPS would show two - my client and his competitor. Now, the initial local in-line serp just shows his competitor, zoomed in. If go to Google Maps and type in the same search, he is listed, but you first have to click show more results. Then, he's listed twice - one his airport address (which is the real one) and one his business registered address (his house). How would I go about straightening this out? My client is #1 in the natural SERPS, it's just this local thing drives us crazy. If anyone can figure this out, you may walk away with a biplane ride next time you're in Atlanta! Thanks, Charles
Competitive Research | | Chas-2957210