Google serps for split keyword searches

[Bristolweb]

A client has come to me with an issue with the marketing of their website.

it is mainly focused around  the search of their name. the site is an  Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation  and its in a very competitive market - which has high volume of searches.

When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based

The issue is when searched for  by name  lovehugz it appears on the second page, however if the search term is separated love hugz  it appears first on the first page.

The site is  poorly optmised at present  with the  page title limited to the name lovehugz.

Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome.

Optimising for the name is not the only aim here, however it something that should be in place for people searching by name,  There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market.

Any ideas of help would be greatly appreciated

thanks

[Adam.Whittles]

I hate to break this to you but when I do an unpersonalised search in google.co.uk for [lovehugz], the site isn't on page 2. In fact I couldn't see it on the first 6 pages. I did however, see it when I searched [love hugz].

I would say it is odd that it doesn't rank anywhere for [lovehugz] considering it isn't technically a word and the top ranking page is a twitter account. I would have certainly expected an exact match domain to outrank a twitter account on that alone.

I would probably delve into your backlink profile. A quick search on opensiteexplorer.org has certainly revealed a few issues there.

[CMC-SD]

It's really not behaving in an odd manner. It looks like there are lots of things on the web that include the word "love" and the word "hugz." If they are pretty popular, and your client's website is terrible, it's not surprising that these other results would rank above their site. The other thing is, Google has to entertain the possibility that when you typed "hugz," you meant "hugs." That's going to add some noise to the results.