Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I link from my blog back to my product pages?
-
Hello...
I just installed a blog on my Magento site.
My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective.
If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site?
I know I can do this, the question is should i, from google's perspective.
A) should i link the word (flashlights) to that category on my page
B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence...
THANKS!
-
I don't include this information on product pages because it is too long. The product pages are short and sweet for good conversions, although a link to this additional information is obviously posted for people who view the product pages.
The articles are typically over 1000 words, several photos and a video.
These articles also target keywords that the product pages do not and they pull in a lot more traffic from search than the product pages. Lots of the traffic that enters these pages moves to the product pages through obvious links and some of them buy the product.
-
Should this content not be included on the individual product pages?
-
Thank you, Sir!
-
Most of my posts are about "how to use this product".
My goals in creating them are....
-
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
-
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
-
make helpful content that I can link to when someone writes with a question or refer to on the phone
-
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
-
-
EGOL, you are a great help!
Thank you very much!
-
you're saying that an internal link within a blog post is good, correct?
This is what I do. I believe that it is helpful for SEO and helpful to visitors.
I have lots of articles on a blog and every one of them links to a product page whenever that product is mentioned in the article. (I only link once to that page in each blog post - the first time that the product is mentioned or the mention where I think the reader's interest to view or purchase might be highest.
is there a guideline as to maybe how many links i should put per post?
I have never heard about any "guideline". I can only say what I do.
One of my post could have links to one, five, ten or twenty products. Most have three to five.
If those products are mentioned naturally in the post then I link them. I am not trying to stuff products into posts, just whatever natural writing creates.
-
thanks for the reply...
just to be a little more specific, my money site is: example.com
The blog is on example.com/blog .... you're saying that an internal link within a blog post is good, correct?
And if i understood your answer properly, and I am to continue linking within posts, is there a guideline as to maybe how many links i should put per post?
Thanks again!!
-
should i, from google's perspective?
I can say that internal links can improve rankings and they can transfer small amounts of anchor text value to the target page (or at least that was the case the last time I experimented about a year ago - who knows what google did yesterday or will do tomorrow).
So, based upon that, if I write an article that has a relevant connection to a product on my site I will make an anchor text link to the product page.
This should be helpful to visitors. If you are talking about a widget twister in an article the person reading might want to look at one for informational reasons... or they might want to buy one. Either way, that link helped the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Back links from seller review platforms
I did a back link research on one of our competitors and saw a back link from resellerratings.com listed as back link from a high authority website. My question is do any of these review platforms shopper approved, resellerratings, or trust pilot gurantee a do follow back link if i create an account with them? if so, which one?
Link Building | | Swifttechbuy0 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Has anyone used Fat Joe as an outsource solution for blog links?
Hi guys, I have seen a company on social media a lot recently who offer a guest blog posting service. It seems to be reasonable quality from the reviews and the blurb they give as they at least seem to find you a relevant blogger to match up with, actually write good content with as many reviews as is needed and then post it to just that one page. I noticed on their site they have claimed that their service is Loved by Moz but I couldn't find any reference to them anywhere on the Moz site. My question is - has anyone used them and are the links going to be any good for my site?
Link Building | | OrderBlinds1 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Site Published Our Guest Post but Removed the Link Back
I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?
Link Building | | Charlessipe0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Too many links in my blog post created by comments. Should I worry?
Every year, we do a popular "Favourite pictures of the year" contest where people vote on the best picture (i.e: their mate's) in order to win something. But I just found that I'm going way over the "Too many links" limit and I think it's because of all the comments. 1. Is it a problem 2. Is there a way to de-activate the links? Thank you! 🙂 Ioan
Link Building | | IoanSaid0