Should I link from my blog back to my product pages?
-
Hello...
I just installed a blog on my Magento site.
My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective.
If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site?
I know I can do this, the question is should i, from google's perspective.
A) should i link the word (flashlights) to that category on my page
B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence...
THANKS!
-
I don't include this information on product pages because it is too long. The product pages are short and sweet for good conversions, although a link to this additional information is obviously posted for people who view the product pages.
The articles are typically over 1000 words, several photos and a video.
These articles also target keywords that the product pages do not and they pull in a lot more traffic from search than the product pages. Lots of the traffic that enters these pages moves to the product pages through obvious links and some of them buy the product.
-
Should this content not be included on the individual product pages?
-
Thank you, Sir!
-
Most of my posts are about "how to use this product".
My goals in creating them are....
-
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
-
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
-
make helpful content that I can link to when someone writes with a question or refer to on the phone
-
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
-
-
EGOL, you are a great help!
Thank you very much!
-
you're saying that an internal link within a blog post is good, correct?
This is what I do. I believe that it is helpful for SEO and helpful to visitors.
I have lots of articles on a blog and every one of them links to a product page whenever that product is mentioned in the article. (I only link once to that page in each blog post - the first time that the product is mentioned or the mention where I think the reader's interest to view or purchase might be highest.
is there a guideline as to maybe how many links i should put per post?
I have never heard about any "guideline". I can only say what I do.
One of my post could have links to one, five, ten or twenty products. Most have three to five.
If those products are mentioned naturally in the post then I link them. I am not trying to stuff products into posts, just whatever natural writing creates.
-
thanks for the reply...
just to be a little more specific, my money site is: example.com
The blog is on example.com/blog .... you're saying that an internal link within a blog post is good, correct?
And if i understood your answer properly, and I am to continue linking within posts, is there a guideline as to maybe how many links i should put per post?
Thanks again!!
-
should i, from google's perspective?
I can say that internal links can improve rankings and they can transfer small amounts of anchor text value to the target page (or at least that was the case the last time I experimented about a year ago - who knows what google did yesterday or will do tomorrow).
So, based upon that, if I write an article that has a relevant connection to a product on my site I will make an anchor text link to the product page.
This should be helpful to visitors. If you are talking about a widget twister in an article the person reading might want to look at one for informational reasons... or they might want to buy one. Either way, that link helped the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a Link Back Template
One of my clients supplies their product to a number of retail stores. Most of the stores do not currently link back to his website. He is hoping that they might be more motivated to link back if they had a template that made it easy to copy and paste the link back code into their website. Does it make sense to make a password protected page with different link back styles. Some plain text, some different size company logos (so they have different options)? Similar to what Yelp does with their badges.
Link Building | | rx3000 -
Does google flag bad back links
where would we go identify the links that are bad is there a way to get a list of each individual link not just the site and number from the site
Link Building | | CostumeD0 -
Back links from press release. How and Who?
Is it thru I can publish article on press release site and get back links? If yes, are those paid? Do you have any one to recommend? Thank you, BigBlaze
Link Building | | BigBlaze2050 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Link from a non existing page- is it bad?
If Google Webmaster tools is showing a link to my site and when checked, that page doesn't exist (404 error), does that mean anything? Is it bad?
Link Building | | Personnel_Concept0 -
Is there a tool available to identify whether you already have a link for a specific blog/website?
Hi there, There are a couple of us in the office that are involved in link building - and sometimes it's difficult to keep track of where everybody is trying to build links. Does anybody know if there is a tool available where users can input both website addresses to check whether you already have a link from the desired website? Thanks in advance for your help.
Link Building | | James770 -
Searching for Quality "Follow" Back Links
I'm in a highly competitive national market where the top sites have links from between 325 and 1300 unique linking root domains, therefore, you have to have an aggressive approach just to get on the map. (I'm at 317) If we were talking about needing 50 good links, I could take the time to cultivate relationships, get to know people, and get 1 or 2 great links from each webmaster, but the scale of the challenge is out of control. My competitors, and myself, seem to all be getting links in the following ways: Hoards of directory links. Some high quality paid links from industry sites ($2,400 per each link per year) and hundreds from 9-$49 per year. At the bottom of the list of most all my competitors, there appears to be some links from their early beginnings that were reciprocal linking arrangements. Blogs where they submitted articles and have good links back to their sites. Paid ads on sites all over the internet that link back with their specific key words. Some from relevant sites, but mostly from sites that would give them a good deal and have high enough traffic and/or page rank. Blog comments with a link back to their site; sometimes with good anchor text and sometimes you're forced to have to use your web site address as the anchor text or even your name. (Does that even do any good?) My dilema is where to find 1,000 good places to get links and I don't do black hat? I can write good quality comments on blogs from a wide variety of industries, but most are now eliminating the possibility of using my anchor text other than my web site and my name. As I scour the playing field, it almost appears that it has become a "pay to play" proposition as far as getting links everywhere other than writing good blog articles, but then what good does it do to have 500 blog articles coming from a handful of linking root domains? You're just stuffing the ballot box! As for me, I'm in the teens with all the high value phrases I need and must come up with a better strategy for the home stretch. In all the other varied statistical measurements that I see on SEO Moz, I'm no lower than #5 out of the top 10 competitors in any of them except Alexa rank. So, I'm close but it seems so far away! Would appreciative and be grateful for some wisdom from the community! Lowell
Link Building | | lwnickens1 -
Linking from Blogs
Hi I like to link from blogs on similar keywords on a regular basis but I am thinking about changing tactics as it can appear monotonous and un natural. What are peoples experiences in linking from blogs ?
Link Building | | onlinemediadirect0