Should I link from my blog back to my product pages?
-
Hello...
I just installed a blog on my Magento site.
My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective.
If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site?
I know I can do this, the question is should i, from google's perspective.
A) should i link the word (flashlights) to that category on my page
B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence...
THANKS!
-
I don't include this information on product pages because it is too long. The product pages are short and sweet for good conversions, although a link to this additional information is obviously posted for people who view the product pages.
The articles are typically over 1000 words, several photos and a video.
These articles also target keywords that the product pages do not and they pull in a lot more traffic from search than the product pages. Lots of the traffic that enters these pages moves to the product pages through obvious links and some of them buy the product.
-
Should this content not be included on the individual product pages?
-
Thank you, Sir!
-
Most of my posts are about "how to use this product".
My goals in creating them are....
-
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
-
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
-
make helpful content that I can link to when someone writes with a question or refer to on the phone
-
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
-
-
EGOL, you are a great help!
Thank you very much!
-
you're saying that an internal link within a blog post is good, correct?
This is what I do. I believe that it is helpful for SEO and helpful to visitors.
I have lots of articles on a blog and every one of them links to a product page whenever that product is mentioned in the article. (I only link once to that page in each blog post - the first time that the product is mentioned or the mention where I think the reader's interest to view or purchase might be highest.
is there a guideline as to maybe how many links i should put per post?
I have never heard about any "guideline". I can only say what I do.
One of my post could have links to one, five, ten or twenty products. Most have three to five.
If those products are mentioned naturally in the post then I link them. I am not trying to stuff products into posts, just whatever natural writing creates.
-
thanks for the reply...
just to be a little more specific, my money site is: example.com
The blog is on example.com/blog .... you're saying that an internal link within a blog post is good, correct?
And if i understood your answer properly, and I am to continue linking within posts, is there a guideline as to maybe how many links i should put per post?
Thanks again!!
-
should i, from google's perspective?
I can say that internal links can improve rankings and they can transfer small amounts of anchor text value to the target page (or at least that was the case the last time I experimented about a year ago - who knows what google did yesterday or will do tomorrow).
So, based upon that, if I write an article that has a relevant connection to a product on my site I will make an anchor text link to the product page.
This should be helpful to visitors. If you are talking about a widget twister in an article the person reading might want to look at one for informational reasons... or they might want to buy one. Either way, that link helped the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I remove links from my internal blog?
I have blogs/news sites on every one of my clients' websites (each representing a different business within the same industry - self storage). On each of these blog sites, I have a writer who places about 3-5 exact keyword match links (varying anchor text) to give interlink juice to the other off-site businesses owned by the client. Each of these blogs receive about five posts per week. I am sure this is mega-over-optimizing and a stupid thing to do considering penguin. So, my questions are: Moving forward - 1. Should i stop adding so many blog articles to each site? 2. How many interlinking anchor texts should I use per blog? 3. Should I go back and either get rid of all those interlinks on past blogs or just trash the blog articles altogether? Please help if you can - I very much appreciate the responses best bd
Link Building | | creativeguy0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Post Penguin Blog Commenting Links
I have heard a few different things, and I am still not quite clear. Regarding blog commenting, what is the preferred way to do it now? Should the text that is hyperlinked just be our main website name written out http://www.example.com? Is anchor text the text that is hyperlinked? And should the link always go to our home page, or should it go to whatever page we are commenting about. Is blog commenting still good to do post penguin?
Link Building | | Craig2100 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0 -
How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
Hey, I have recently come across a client that wants link building services. It's a lead generating 'side business' that has no physical address (nor do they want one associated) They will 5 or 6 static pages They have no resources to spare for social media activity What would you do in this situation? Thanks.
Link Building | | LukeyJamo0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0