What is a good, structured link building campaign?
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I feel like I've tried everything up to this point. I also survived all of the recent Google updates, including the recent EMD update (my site is an EMD). Also I am in the financial sector.
I blog every day, I've made some great infographics. I have a very nice website (much better than the competition's), I've done my on-page SEO.
I've done the basic link building too. I've hit good business directories, good blog directories (like Technorati), and infographic directories. I've done a bit of comment linkbuilding but I don't see that being very fruitful.
I also have a large twitter following + a twitter tribe that shares all of my blog posts.
I can't say I've managed to build any sort of community however.
My traffic has grown from 0 to anywhere from 80 to 160 visitors every day in just 3 months, and I am happy with that progress but it seems like I have plateaued. Sure I will continue creating content, but what can I do about link building? That's where the results are probably going to come from.
I've read all the articles about it, took advice from LinkBuildingSchool.com... but at this point, I'm not sure how to continue. I dont want to continue going after blog comment links, I want quality.
Any advice?
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Hi Mango Man-
Here is a post with a 6 month link-building strategy. This could help you out and give some structure to your link-building campaign: http://www.seomoz.org/blog/the-6-month-link-building-plan-for-an-established-website
-Joey
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Hey Mango Man,
First off, great job. It seems like you're committed to growing your site and the fact that you are here asking even when you have a moderately successful site speaks volumes for your character.
One thing that it doesn't seem like you've mentioned is Guest posting/press releases.
Are there high authority sites in your niche that you could possibly land a guest posting gig at? The fact that you have an already established site with loads of great content can only be a plus. This means that, if you manage to get a high quality article/infographic published somewhere else, you're likely to have a bunch of people following through to your site, some of whom may likely end up as subscribers/followers of yours.
On that note, do you have a funnel in place, whereby you do encourage people to subscribe to your email list? Getting those people to your site is one thing, keeping them coming back is another. Make sure you're building your email list and using it to your advantage.
Does your niche lend itself to work with non-profits/community organisations at all? Perhaps you could try doing some "charity" work, all in conjunction with a carefully crafted PR plan. People love talking about good things others are doing in the community. Your business/site may or may not lend itself to something like this.
Make sure to establish yourself as an expert in other places because that will likely result in many more fans and visitors.
Keep up the good work and you will see the results!
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Just sayin' what I would do.... others will certainly have a different approach....
My traffic has grown from 0 to anywhere from 80 to 160 visitors every day in just 3 months,
Kickass... Nice work....
I also have a large twitter following + a twitter tribe that shares all of my blog posts.
Great asset. You are pulling in traffic and your posts are being shared.
If you have been putting up 15 posts per month and after three months are getting 80 to 160 visitors per day, I think that is pretty good.
If there are still tons of topics that you can create content about I would keep putting them up. Every new one will compete for new keywords and pull in new traffic.
I would make it very easy for people to share your posts using a service like AddThis....
If your posts are pulling traffic and getting shared it is very possible that the value of putting more time into creating more posts will pull in more traffic than time spent linkbuilding.
That's how I would look at it. Before making a final decision I would evaluate where the traffic is coming from, what it is doing after landing on the site. If your content is producing valuable traffic I would produce more of it. Links will arrive on their own if your content can product steady traffic growth. While they arrive you are creating assets for your site.
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