Homepage on page 2 for site:domain

[accessKellyOCG]

Hi all,

today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result.

I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain...

What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation?

And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)

[accessKellyOCG]

Hi Ritoban,

thanks for the answer. I always do the site-query without spaces and there is also no difference in putting the ww. in front - still on page 2.

We noticed that we fell from 1st place to 3rd for our brand name - the problem is that we have the same name as a Microsoft product (access) - so Wikipedia ranks on 2nd, a new domain with the brand in its domain name is new on 1st, Microsoft on 4th place.

We have a lot of respected links from universities etc.. with our brand name as anchor and we were always number one for the brand since I work there (nearly 10 months).

As I wrote above, in the last months we lost a lot of branded traffic, mostly because we did a lot of print advertisements which we had to cancel. Compared to 2011, we lost 1/3rd of brand traffic [(not provided already included)].

Do you think that because of the declining brand traffic (CTR and time on site are stable) Google put us down/others up? Because they think we are no longer as relevant for our brand name as before???

(Note on the side: our SEO-traffic is fine and constantly climbing - only the brand searches are on decline since months)

Thanxss

[ritoban]

As long as your homepage does not get impacted for your branded query, its not a major point. The stopping of advertisements also does not seem to be a factor in this.

Question.Is the query you're putting in google: site:yourdomain.tld or site: yourdomain.tld

Because they show different results (note the space in between). Also, putting in 'www' may impact the search results.

Mostly don't worry about it for now. If it stays the same for another week or so, then we need to figure out a solution.  But my gut says it will come back to first position in a few days.