KissMetrics Experience / Feedback

[David_ODonnell]

Hi Mozzers.

Can anyone share their experiences using KissMetrics: pros, cons, how it compares to Google Analytics etc?

Thanks, I appreciate any input.

[Highland]

Ah, my bad. That's probably why they changed their name.

[ritoban]

Highland,

You are talking about KissInsights, which is different from Kissmetrics.

Kissmetrics is an advanced tool which gives you some better control than Google Analytics.

You can find most of the information about their freatures on their official website, but the key difference is the level of customized reports you can generate with Kissmetrics is better.

Important: The usability of Kissmetrics varies from business to business. The best way to find out if you need kissmetrics is:

1. Use google analytics for a few days (if you're not using it correctly) in your business. Try out their goals, conversions, and customized dashboards.

2. If you feel you need higher control over your data that Google Analytics isn't correctly providing, and kissmetrics provides that data, then you can think about migrating.

3. Before signing up, make sure the data you need from Kissmetrics outweighs the cost associated with it.

The standard reporting, goals, social analytics etc is same in Google analytics and kissmetrics (although kissmetrics provides better social signals data)

[Highland]

First off, it's Qualaroo now. Not sure what that has to do with metrics but it's not my brand.

Second, it doesn't replace GA, it complements it. The idea is that a user can submit instant feedback. We write our own e-commerce platform and use it in the checkout process to get feedback. Sometimes the feedback isn't useful but once in a while your users can tell you about problems before you find them. It's very useful.