Tips on marketing actual "Products" rather than "SEO Advice"?
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First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is...
Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts.
I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business.
I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?
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Thanks for the suggestions Dana, very helpful.
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mashable.com is also a very good side for marketing ideas and social media marketing strategies.
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I love SEOMoz too. While I do think there is a fair amount of straight up marketing discussion here, it is called "SEOMoz" for a reason. Don't get me wrong. I'm not trying to be snotty or flippant. I just think the focus here is pretty laser tight, which makes it so great for SEO. You may already be familiar with some of these suggestions but here are some places where you might be able to find more of the pure marketing topics you seek:
http://www.widerfunnel.com/blog
http://www.marketingsherpa.com
These are all great resources by some of the best in the business (IMHO). Enjoy!
Dana
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gets ready to duck from all of the pies that will be thrown
If you want to hunt ducks you get the best results by going to the pond.
You can get great SEO advice here but if you are looking for best-on-the-web content generation your best source will be professionals in your industry niche. Trade associations, professional societies and academic groups related to your industry can be fantastic sources of content ideas and authors.
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