Tips on marketing actual "Products" rather than "SEO Advice"?
-
First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is...
Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts.
I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business.
I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?
-
Thanks for the suggestions Dana, very helpful.
-
mashable.com is also a very good side for marketing ideas and social media marketing strategies.
-
I love SEOMoz too. While I do think there is a fair amount of straight up marketing discussion here, it is called "SEOMoz" for a reason. Don't get me wrong. I'm not trying to be snotty or flippant. I just think the focus here is pretty laser tight, which makes it so great for SEO. You may already be familiar with some of these suggestions but here are some places where you might be able to find more of the pure marketing topics you seek:
http://www.widerfunnel.com/blog
http://www.marketingsherpa.com
These are all great resources by some of the best in the business (IMHO). Enjoy!
Dana
-
gets ready to duck from all of the pies that will be thrown
If you want to hunt ducks you get the best results by going to the pond.
You can get great SEO advice here but if you are looking for best-on-the-web content generation your best source will be professionals in your industry niche. Trade associations, professional societies and academic groups related to your industry can be fantastic sources of content ideas and authors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is title tag length actually important?
Hey Mozzers, Here are some title tag facts as i see them After 50-60 characters Google shortens your title. You want your most compelling info in the title to be readable and not truncated, so it should be written clearly before the character limit. Most important keywords should be used used as close to the start of the title as possible. My question is: Does Google still index the words after 50-60 chars? Many SEO graders make such a big deal about length and i am wondering if they are wrong. Thanks, Nails
Conversion Rate Optimization | | matt.nails0 -
How do you actually perform an emotional research?
How do you find out what are the emotional triggers of your audience? Is there a prevalent methodology? I am familiar with, and I practice persona building, and logic deduction of what may trigger and what may represent a barrier for that persona. But sometimes it's hard, for certain products which have no sex appeal it's hard to figure out. Let's say you are in the business of selling heaters/boilers online, it's tough to find any emotional factor in boiler product/vendor selection. A well defined methodology would help, I just don't find any.
Conversion Rate Optimization | | max.favilli1 -
Adwords Advice
Hi. I have a few questions regarding Adwords set up. I typically follow a highly targeted model with Ad Groups consisting of a few ads and keywords. I have a client who offers multiple services across multiple towns/cities/counties but what I want to know is the best way to structure this at campaign level. Say they offer carpet cleaning, window cleaning and car cleaning. In cities London, Birmingham and Leeds. Now when setting the campaign up, would I be better served to set up a Campaign at: City Level. Eg London location settings, london keywords, london in Ad copy. Service Level. London, Leeds & Birmingham in location setting. Ad Groups for each city with Ads aimed at each city/keywords. Or City & Service level. Eg. London location settings. London Car Cleaning. The Ad Group, Ads, Keywords. What is the best structure to use? I see location as important but if I restrict settings to 1 city, am I doing myself out of some searches from regions on the border of London that might be interested in the service? I want Ads, Keywords to be highly targeted but the best way to play it. Thanks
Conversion Rate Optimization | | YNWA1 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
What are some tips to increase your CTR in search results?
Whilst having a higher SERPS position helps what are some tips that you can use in the Title and the meta description that will help getting more people clicking through?
Conversion Rate Optimization | | Zippy-Bungle0 -
Advice and recommendations for ecommerce CMS
One of my clients uses oscommerce as the CMS for their ecommerce websites. I think it it quite dated and inflexible for layout and design purposes. We have been looking at Woocommerce plugin with Wordpress as an alternative. Client has the following minimum requirements: 1. Ability to Manually enter and edit existing orders/ 2. Export Orders and Sales Tax Information to QuickBooks etc. 3. Sync inventory with Quickbooks POS. 4. One Page Checkout 5. Ability to either send out directly or through third party integration, a email marketing service to customers. 6. The site needs to be SEO'ed thoroughly so SEO is a top priority. Anyone have any experience with Woocommerce? So far, Woocommerce looks pretty exhaustive, but I am unable to contact WooCommerce for support unless I purchase their theme or extension plugins. Thoughts, advise, recommendations?
Conversion Rate Optimization | | amitramani0 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
The Effects of "Call for Pricing" Pricing Structures
I have a wholesaler who sells great products but they have an internet pricing policy that states we cannot show prices online and that we must have a "call for pricing" or "request a quote/price" button instead because retailers are losing sales due to lower prices online from other retailers. I know, I know.. They are out of their mind. I have already told them that they should have online MAP pricing requirements to protect their retailers but they refuse to even set an MSRP! I've been looking for some articles to show the statistics of customers lost from not having a price on your site. Does anyone have any information or suggested links on this topic? and the final question is if I was to remove the prices from my website, would that in turn affect my rankings?
Conversion Rate Optimization | | bcarp880