Advice on SEO for Chinese Website in China
-
Hey folks,
I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China.
I have a few questions that I hope someone can help with?
-
What are the primary SE's in China
-
Are there any specifics with regards Keyword Research
-
Are there any specifics around SEO techniques and climbing up the SERPs?
I know I don't speak Chinese but I will need to be advising.
Thanks,
Andy
-
-
Yes, that is correct Robert - it is a global site but we must get this into Baidu as well.
Thanks,
Andy
-
One thing here is more around copyright, etc. I was assuming the content you were transferring to Chinese was from a site your client had or you had. If that is so, it is not a problem.
-
I could be wrong on this, and not really related to what I am doing, but I was under the impression that Google knew if content was scraped and then just translated?
Happy to be corrected on this though
Cheers,
Andy
-
Andy
There won't be any problem as it is a different language. Even if you were doing it in Google, there is no problem with duplicate content in two different languages. Otherwise we would have to use totally different content on English/Spanish sites in TX.
-
OK because we really don't worry about Google in China, can you foresee any problems in taking content from the UK / US site and just copying it straight to the .cn site?
-
I am lucky that one of the people working with us is a Chinese national and she is already providing content.
I shall have a look at the link you gave me as well now - thank you Robert. It is exciting and I can't wait to look into this more.
Regards,
Andy
-
iNet,
In answer to number 1, there is one giant in China and that is Baidu. Luckily,there are a lot of articles on SEO and Baidu (here is one 8 tips on Baidu and SEO). Also, there are articles on Search Engine Land, etc. so you should be good to go there.
As to number two and three, since I have no direct experience, I would have to refer you to the above.
We are handling a couple of sites in South America and working on an African site. The one cautionary would be that the only way to work with another language is to have a true language pro. So, you have to have someone who works professionally with translation of Chinese for mainland China on a regular basis. I would personally look for someone who has lived there or lives there now that already has clients or a body of work.
Sounds quite exciting, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better Graphic Design-Impact on SEO?
Will improving our site's graphic design but keeping identical structure, tags and text result in better Google? Are lower bounce rates greater time spent on a site by visitors rewarded by Google n the form of higher ranking? We are a commercial real estate brokerage firm in Manhattan and plan on making the following changes: -Much larger photos for listings
Conversion Rate Optimization | | Kingalan1
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms
-Potentially less text and more emphasis on product, which in our case are real estate listints. Our existing site: w w w . m e t r o - m a n h a t t a n . com is a bit ordinary and uninviting. The redesign will have a concept similar to
http://www.dernieretage-paris.com/
The theme behind this real estate site is the city itself, which is quite clever and applicable to Manhattan. Our home page as well as other URLs use lots of text. If we reduce text and use more images to make the pages more engaging, will our organic ranking decline? If we reduce text can we compensate by fuller completion of meta tags? Any thoughts???0 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Website evaluation
Hi All, I am want to run an appraisal of my companies website but am a little unsure of how to approach this in a logical order. Is there a good guide / template for website analysis that i can use? I am planning on looking for improvements to the user experience and want to look at all important aspects design, functionality etc. Cheers in advance Nic
Conversion Rate Optimization | | niccord1 -
Working with Wine & Spirits - SEO
Hello All, I'm looking for an SEO contractor/agency who can start the SEO process here and has worked with wine and spirtis, foodie sites, or luxury. I'm having trouble finding this experience ion SEO. We're looking for a company that is willing to be tranparent in methods and show us the process. If anyone has referrals or input, I would love to hear it. We are considered a start-up in the wine-industry and cannot devote 20 hours a month on this myself. Please chime in on your perpsective, advice.
Conversion Rate Optimization | | Airbutoh0 -
Does anyone have a form solution which would allow for specific website visitor information (keywords, path, etc...from Google Analytics), to be passed to a form submitted by that user which could be passed to a Zoho CRM lead record?
Looking for form analytics which offers: security, CSS integration, capture of Google Analytics data, integration with Zoho CRM.
Conversion Rate Optimization | | greenefficient0 -
Bounce Rates Impact on SEO?
What impact does bounce rate have on a websites rankings? What is an ideal bounce rate percentage to shoot for? What is the best way to reduce bounce rate on a site?
Conversion Rate Optimization | | bronxpad0 -
Canonical to another website?
I've recently noticed in my adwords campaigns that using exact match domains improves my quality scores so I've been snatching up all kinds of domains which include different keywords. On these new sites (which I only use to bring down my CPC) I've been tossing up a landing page, scraping some content form my main site and direct a canonical tag to my organic site so google doesnt penalize me for duplcant content. It is ok to use a canonicle to an outside website and Is there any precautions when doing this? I just want to be sure I'm not hurting my main site where we rank well organicly on and I was also wondering if any of these sub sites which also have links to my main site carry any vaue. Appreciate any feedback! -Cliff
Conversion Rate Optimization | | CliffAuerswald0