Generic Anchor Vs Branded Anchor?
-
Hi,
I have always been very careful when building links, making sure that I use lots of variations relevant to my site in the anchor text, so keep the ratio diluted. However, in recent weeks I have stumbled on some SEO's focussing wholly around branded anchor terms for future link building, I feel that a branded focussed link profile looks more natural.
I'm interested to know what the rest of Moz community think about this?
Thanks
-
Yes, there has been a lot of confusion regarding what types of keywords are targeting. If you are targeting only targeted keywords, it is like playing Russian roulette. Your website might be enjoying top position until you are caught by Google Penguin update. Probably this is the reason why you might be still seeing low quality sites with questionable links ranking tops.
_The ideal anchor text policy should be the right mix of branded keywords, targeted keywords and natural texts. But as you are playing it safe, you cannot expect that you will see dramatic improvement in the rankings anytime soon. _
-
Well I think you should focus less on making it seem "more natural", and actually allow it to be natural. Once you do that, there's no mixing and measuring anchor text as if you're a chemist. No worrying about ratios to dilute and all that nonsense.
But that's just me.
-
Hi
I think you're doing a good job using a lot of relevant variations in you anchors including branded anchors.
It depends of the content you're linking to use brand or keyword anchor.
I hope this can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Yandex vs. Google
I own an e-commerce website and my primary keyword ranks on page one of Yandex, but page 12 of Google. I have had some (likely less than optimal) links built to my website over the years. Considering Yandex doesn't take links into account, which is more likely? a. My high ranking on Yandex is indicative of where I COULD be ranking on Google if the unnatural links weren't being held against me. b. My page 12 ranking on Google is indicative that because links are still of value in Google, all of the sites above me have more and/or better quality of them. For example, A LOT more big name sites rank highly in Google as opposed to Yandex... presumably because they have a ton of good links that I (and other smaller sites) can't naturally get. Thoughts?
Link Building | | riahc0 -
Backlink count is WAY high vs. competitors
Hi all! My site was managed by a SEO company that is no longer around. I started to look for a new agency and in the process, found Moz and decided to try out the report. While running the report, found out that my I have 3K links vs 173/1600/6344 links that my three other competitors have. Any simple guidance will be appreciated.
Link Building | | fullerton0 -
What's more important page authority Vs domain authority?
Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!
Link Building | | vanplus1 -
Remove links or change anchor text?
I am currently in the process of cleaning up the link profile for a website that has been hit by Penguin thanks to loads of links from free directories with exact match keyword anchor texts (about 200 root domains from total of 300 root domains). I was wondering whether it's best to remove these un-natrual keyword anchor text links altogether, or change the anchor texts to brand (domain name, domainname.com, www.domainname.com, http://www.domainname.com)? I am currently trying to remove these links but was thinking it would be quicker to get to a healthier link profile (in terms of brand/commercial anchor text split) by altering the anchor texts and not removing them. Some of these directories are the worst of the worst on the other hand. Also note that I'm only really getting about a 30% response rate from the owners of these directories. Any thoughts? Many thanks in advance.
Link Building | | ec9awp0 -
DA Vs PA
What is more important to to create a strong PA or a Strong DA? I do not do a ton of back linking to my index page. I focus more on my focus page I am working on. I watch a SEOMOZ video and I took that DA is the most important as he only did back links to his index if I understood right.
Link Building | | sansonj0 -
When is it excessive anchor text usage?
Hrello fellow Mozzers. There's been alot of writing about excessive anchor text usage, and as an SEO I get it. Don't get to crazy about it, but - WHEN is it excessive anchor text usage? Is it excessive if I have 50 links distributed in 10 blogposts?
Link Building | | nosuchagency
Is it excessive if I have a 250 links distributed across the entire site? It's fair enough that excessive anchort text usage get's you penalized, but it's freakishly annoying that nobody tells you WHEN you've reach the line that defines "excessive"... Anyone??0 -
Natural vs UnNatural Links: How to Understand It?
Today, I was reading one help article on Google webmaster tools help regarding Google friendly sites. I found that, Natural links can give us more benefits compare to Unnatural links. So, I have search on Google regarding Natural vs Unnatural links and come to know about great video. But, I am still confuse with exact understanding. I am trying to create external links on different websites. So, is it natural or not? How can I justify value of external website before creating link over there.
Link Building | | CommercePundit0