URL Re-Structure - Tracking success of it
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Hi guys,
I was wondering what would be the best approach to track the success of a URL restructure?
What we plan to do is to implement the URL re-structure slowly by only having it on new pages which go live for property listings. Any previous listings will use the old URL structure. I thought it would be best to limit any potential problems by testing it on a smaller number of pages.
So my question really is, what metrics should I be looking at to determine the success of this given the fact that we remove any property listings once they get rented or sold?
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Check your visitor flow, see if more people are going to the pages you are trying to direct them too.
Look at your bounce rate and bounce rate / drop off rates at each step of their navigation cycle and you can see how changing your structure has helped.
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