Non-performing keyword
-
We recently completely started over with our website. I didn't mind not ranking for these keywords for a while because through extensive TV commercials our branded keywords perform the best for us anyway.
However, a month and a half later, all but one keyword is ranking in the top 3 pages on Google. We are using Joomla! CMS and I first suspected that it may be a problem, but all of my crawl results are good. I think Joomla sites look good and are really easy for clients to edit on their own. I would really like to keep offering Joomla sites, but if this is the cause, I may need to reconsider.
I have a few links to the page and I do know that I need more, but I have pages and keywords with fewer backlinks and harder keywords that are ranking.
I have been busy with clients and unable to spend a lot of time on MY site ( My grandma always told me, " The Shoemaker's kids go barefoot"). I'm wondering if anyone can take a peek and help me over this hump?
It's probably something stupid, and the rest of my sites are performing on the 1st page for their keywords, so I must be doing something right . I'm just not sure what I'm not seeing.
The page in question is http://wootencomputer.com/internet-marketing/web-design
and keyword I'm going for is: web design greenville sc
Thank you all so much in advance.
Also, I should add that with our past sites, we've ranked very well with this keyword.
-
Thanks Guys! I know I've been really slack with my link building on this new site. I am going to focus a couple hours a day on MY site for a while.
Thank you both very much!
-
I agree with matt "I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search. It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month."
I would keep creating great content that will attract people to link to your site and that will help you rank.
-
A few things are probably affecting you more than you are seeing:
-
Your main site has over 1200 links but this page of your site has 4 that I see: http://bit.ly/S0YetL
-
You say this isn't a competitive search but at the very top, it is. Not that Moz data is the be-all end-all but your Page Authority/Domain Authority is 31/23. The lowest PA on the top 10 is 45 and the lowest DA is 35. Both beat your site by a hefty margin.
-
Of your 1200 links to the main domain, their DA dropoff is very rapid. OSE only shows 18 external links from 10 unique domains. That really isn't going to compete yet with www.orange coat.com who Google shows with 86,000 links and OSE shows 15,000+ links from 122 domains. Your numbers just aren't there.
I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search. It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix non-crawlable pages affected by CSS modals?
I stumbled across something new when doing a site audit in SEMRUSH today ---> Modals. The case: Several pages could not be crawled because of (modal:) in the URL. What I know: "A modal is a dialog box/popup window that is displayed on top of the current page" based on CSS and JS. What I don't know: How to prevent crawlers from finding them.
Web Design | | Dan-Louis0 -
Non-wildcard SSL risky for SEO?
I have a potential client who doesn't seem to be using wildcard SSLs in a multi-site scenario (over 40 sites) - what I'm wondering is the scope of Google's inspection of a site's SSL in this case: https://www.domain.com (good to go) https://domain.com (certificate error) Will Googlebot/Google possibly consider the entire TLD insecure? Could the secured, www-version of the site end up with the "Site is not secure" message in the SERPs as well? Could this invisibly affect the client's rankings? PS: Yes, I know that the right thing to do is go wildcard, but I need an answer to this before recommending a large purchase to them.
Web Design | | scottclark0 -
Managing website content/keywords for wordpress site
We are in the midst of redesigning our website and have been working with freelance blog/content writers to increase the unique content on our site. We are finding it increasingly difficult to manage the topics/keywords as we continue to expand. Googledrive and google spreadsheets have been our primary tools thus far. Can anyone recommend a good tool that would allow us to manage content and blog posts for our site?
Web Design | | Tom_Carc0 -
How to do a non-spammy "doorway page"?
Hi there, ISSUE: I have a client who wishes to use a "doorway" page, but not in a spammy way. He would like to have a nice crisp URL for use in ads/brochures. The page is strictly a landing page (just with a separate URL). DOORWAY/LANDING PAGE WILL BE: Non-spammy -- There will be no attempt to optimize the landing page/no attempt to get the page to rank. Strictly a vanity URL -- he likes the way a separate website looks in ads as opposed to a landing page on the existing website (i.e., www.websitename.com/landing page) WHAT I'M TRYING TO DO: I'm basically trying to figure out what the best things to do to protect his other sites (which are very high quality valuable sites which rank well) from getting punished. STEPS I'M CONSIDERING: Robots no follow Separate hosting server Different person's name on a private domain registration Adding additional pages, so it's not a 1-page "doorway" Many thanks in advance to anyone who would share their experience and help me protect my client in the best way possible. I've told him there are risks, but he still wants to go ahead. MC
Web Design | | marketingcupcake1 -
New website put up and ALL my keywords fell a LOT!???
I helped a client redesign their new website and we just went live a couple weeks ago. This morning I checked his campaign and 53 keywords fell DRAMATICALLY. Like 35-50 places down in Google for dozens of keywords!? I haven't ever seen a drop that's so dramatic when putting up a new site. Have you ever seen this? Will they bounce back? This site isn't significantly different than the last one. We did forward two other domains to this new site but that wouldn't make a difference, would it? Any feedback would be greatly appreciated! Matthew
Web Design | | Mrupp440 -
Linking to an image with the keyword in the title and alt tags.
Hi guys, Just thought I'd ask for opinions about an ecommerce catalog I'm working on. I don't know if it's even worth worrying about, but here's the scenario. Let's say I'm linking to a category called 'Sale' using an image, I have the title tag of the link as 'Sale', the image title is also 'Sale' as well as the alt tag. The HTML looks like this: Sale The page itself is: http://www.fashionbasicsonline.com/catDisplay So my question is, do you think I'm stuffing the keyword in too many times there? It's CMS driven so I could have the alt tag as 'Sale Products' or one of the titles as 'Sale Catalog' perhaps, do you think there would be a benefit in doing that? Maybe it's microoptimisation and I should be looking at other low hanging fruit, but I'm just trying to come up with the best scenario. Would love to hear what you think. Cheers, Bruce p.s. Looking forward to meeting as many people as possible at MozCon next week 🙂
Web Design | | bruce_werdschinski0 -
Broad Phrase keywords as domain name
Hello, Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com? Thank you
Web Design | | seoatbest0 -
Competitor Rockets to #1 and I'm looking at keyword stuffing. Will Google catch up with it?
We have a competitor whose home page rocketed up to number one, page one, on our key search term after they did a website redesign. They even beat out the original retailer for that position, as they are resellers of the product (not affiliate sales, resale in the secondary market.) They are the first to knock the original seller out of the #1 position. In the past couple of years that I have been doing in-house SEO, they have never ranked on page one for the term. I ran their site through the SEOmoz page grader for the specific search term, loading their page that is ranking, and found that they grade a “B,” but have some alerts for keyword stuffing, (the search term is on the home page 30+ times,) and they have eleven tags on said page. Aside from the two things listed above, they have pretty good site architecture on this new site, and are pretty well branded, etc. Should I expect Google to catch the keyword stuffing and eleven tags, and possibly adjust their rank? Will their keyword stuffing come back to bite them?
Web Design | | Ticket_King0