Non-performing keyword

[NatalieWooten]

We recently completely started over with our website. I didn't mind not ranking for these keywords for a while because through extensive TV commercials our branded keywords perform the best for us anyway.

However, a month and a half later, all but one keyword is ranking in the top 3 pages on Google. We are using Joomla! CMS and I first suspected that it may be a problem, but all of my crawl results are good. I think Joomla sites look good and are really easy for clients to edit on their own. I would really like to keep offering Joomla sites, but if this is the cause, I may need to reconsider.

I have a few links to the page and I do know that I need more, but I have pages and keywords with fewer backlinks and harder keywords that are ranking.

I have been busy with clients and unable to spend a lot of time on MY site ( My grandma always told me, " The Shoemaker's kids go barefoot"). I'm wondering if anyone can take a peek and help me over this hump?

It's probably something stupid, and the rest of my sites are performing on the 1st page for their keywords, so I must be doing something right  . I'm just not sure what I'm not seeing.

The page in question is http://wootencomputer.com/internet-marketing/web-design

and keyword I'm going for is: web design greenville sc

Thank you all so much in advance.

Also, I should add that with our past sites, we've ranked very well with this keyword.

[NatalieWooten]

Thanks Guys! I know I've been really slack with my link building on this new site. I am going to focus a couple hours a day on MY site for a while.

Thank you both very much!

[DoRM]

I agree with matt  "I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search.  It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month."

I would keep creating great content that will attract people to link to your site and that will help you rank.

[MattAntonino]

A few things are probably affecting you more than you are seeing:

1. Your main site has over 1200 links but this page of your site has 4 that I see: http://bit.ly/S0YetL

2. You say this isn't a competitive search but at the very top, it is.  Not that Moz data is the be-all end-all but your Page Authority/Domain Authority is 31/23.  The lowest PA on the top 10 is 45 and the lowest DA is 35.  Both beat your site by a hefty margin.

3. Of your 1200 links to the main domain, their DA dropoff is very rapid. OSE only shows 18 external links from 10 unique domains.  That really isn't going to compete yet with www.orange coat.com who Google shows with 86,000 links and OSE shows 15,000+ links from 122 domains.  Your numbers just aren't there.

I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search.  It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month.