Non-performing keyword
-
We recently completely started over with our website. I didn't mind not ranking for these keywords for a while because through extensive TV commercials our branded keywords perform the best for us anyway.
However, a month and a half later, all but one keyword is ranking in the top 3 pages on Google. We are using Joomla! CMS and I first suspected that it may be a problem, but all of my crawl results are good. I think Joomla sites look good and are really easy for clients to edit on their own. I would really like to keep offering Joomla sites, but if this is the cause, I may need to reconsider.
I have a few links to the page and I do know that I need more, but I have pages and keywords with fewer backlinks and harder keywords that are ranking.
I have been busy with clients and unable to spend a lot of time on MY site ( My grandma always told me, " The Shoemaker's kids go barefoot"). I'm wondering if anyone can take a peek and help me over this hump?
It's probably something stupid, and the rest of my sites are performing on the 1st page for their keywords, so I must be doing something right . I'm just not sure what I'm not seeing.
The page in question is http://wootencomputer.com/internet-marketing/web-design
and keyword I'm going for is: web design greenville sc
Thank you all so much in advance.
Also, I should add that with our past sites, we've ranked very well with this keyword.
-
Thanks Guys! I know I've been really slack with my link building on this new site. I am going to focus a couple hours a day on MY site for a while.
Thank you both very much!
-
I agree with matt "I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search. It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month."
I would keep creating great content that will attract people to link to your site and that will help you rank.
-
A few things are probably affecting you more than you are seeing:
-
Your main site has over 1200 links but this page of your site has 4 that I see: http://bit.ly/S0YetL
-
You say this isn't a competitive search but at the very top, it is. Not that Moz data is the be-all end-all but your Page Authority/Domain Authority is 31/23. The lowest PA on the top 10 is 45 and the lowest DA is 35. Both beat your site by a hefty margin.
-
Of your 1200 links to the main domain, their DA dropoff is very rapid. OSE only shows 18 external links from 10 unique domains. That really isn't going to compete yet with www.orange coat.com who Google shows with 86,000 links and OSE shows 15,000+ links from 122 domains. Your numbers just aren't there.
I've seen well optimized Joomla sites rank well - I just don't think yours commands the authority necessary to take on the top domains on this search. It may seem like a low competition search but even Adwords shows it as "high" competition, despite just 1300 searches / month.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are non-breaking spaces ( ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | | Dynata_panel_marketing0 -
Yoast focus keywords for portfolio post types in WordPress
This one is for the WordPress optimization crowd! Portfolios are used to display work. I have a question about best seo optimization techniques. 1. Portfolios can be used to display many different types of work, for me it either original web designs from scratch, WordPress redesigns, or importing a current website into WordPress. What is the best practice for keywords for multiple portfolios that are in one category. for instance WordPress Redesign. If I have 5 WordPress redesign portfolio posts is it good practice to use WordPress redesign for all 5 portfolios or should they use variations? Yoast gets angry when the same focus keyword is used multiple times. 2. Should portfolios even be indexed? Since this is how I attract new customers I would think yes but am I giving too much exposure to my client and not enough to my business. I guess this will depend on titles and meta descriptions. A discussion on best practices here is what I am really looking for. What is your advice and opinion on the matter.
Web Design | | donsilvernail1 -
Server performance and loss of rankings
Hi all Wondering if anyone knows how much poor server performance is needed to affect your Google rankings. A few sites of mine were performing fine until about 11am today, since then the site traffic is down about 99% (eeek) at the same time the server was playing up with a server load about 40 - it's 12core, 64ram. I was having database issues at the time too. Surely Google doesn't work that fast in demoting sites for poor performance does it? If not need I need to ponder other reasons why i have no traffic anymore. Thanks, Carl
Web Design | | carl_daedricdigital0 -
Keywords in url - specific case question
There are a bunch of questions about keywords in the url and so far what I've gathered is that it's good to have them but keep it simple so it doesn't look stuffed. I'm working on redesigning some sites that were originally setup by a group who had no understanding of SEO (or perhaps I should say a misunderstanding) and spent a lot of time stuffing keywords EVERYWHERE. In some cases they weren't too far off but in others I think they just went overboard. One of the areas I'm trying to fix are the paths which leads to the following concerns. One of the sites has a basketball section and through the use of the Adwords keyword tool they determined that most people are searching for "basketball hoops". My first question is, how reliable are the monthly search numbers in the Adwords keyword tool? Are they accurate enough to warrant forming keyword strategies based on the results? As it relates to the url issue, the current tree for the basketball section of the site looks like this: /basketball (the landing page for the whole section, there are other sport specific pages as well) /basketball/hoops (goes nowhere. not sure why they didn't just go to /basketball-hoops/x for other pages) /basketball/hoops/72in-backboards (the systems are split into three different backboard sizes, these pages group them onto one overview page per size) /basketball/hoops/72in-backboards/specific-basketball-goal (the actual basketball goal details page with options to buy and such) So what I'm wondering about this setup is: does having /basketball/hoops take care of having the "basketball hoops" search term or would it be more effective to switch to /basketball-hoops? If it's fine to leave it at /basketball/hoops, do you think it would be beneficial to create an actual page for that path? We found that actually more people search for "basketball basket" than "basketball hoops" so maybe that would be a good page to try to make use of that term and explain maybe why people think "basket" instead of "hoop" and why we call ours "goals" or something. I tend to navigate pages by deleting path arguments and I hate when I land on a nonexistent path so I'm leaning toward changing the paths but just don't know if it's worth it at this point. Additionally, on one of the other sites, we have a domain that is the main keyword we want to rank for: swingsets.com The other company I mentioned then decided to put all of the product pages under: swingsets.com/swing-sets/{category}/{set-height}-{'swing-set'|'playset'|'swingsets'|'play-set'|etc...}/combo{#} So that comes out to look something like this: swingsets.com/swing-sets/outback/5ft-playsets/combo2 I've never liked that path setup. It looks stuffed to me, especially once they start using '5ft-swing-sets' and '6ft-play-set' on other product pages. It's inconsistent which is another issue I have since I tend to surf by path. Another issue with that setup is the final argument of combo{#} but there's nothing I can really do about that because they call the products out as combinations. The only actual product name is the "outback" part. I've been trying to come up with a better path setup for a long time now but again I'm concerned that I may just be wasting my time. The only thing I did do was make the height section consistently {height}-playsets. Is that good enough or should these paths remove /swing-sets from the beginning? The actual /swing-sets page is a good and valuable landing page but then I'm not sure if it remains valuable to keep it in the paths for the product pages afterward. Any insight into this dilemma would be appreciated. I've been stewing over this for a long time and my reasoning always becomes circular since I can see plenty of reasons for keeping them the way they are and simplifying them.
Web Design | | EscaladeSports0 -
How keywords per page to keep from being "spammy"?
Hi all, I am currently doing a marketing internship for a B2B company that does all sorts of out-sourced recruiting work. I have some experience with SEO, but not completely confident. My first question is, I know Google sees websites that load up on keywords as "spammy", so what is the appropriate number of keywords per page? Currently, I was thinking about this setup: 1 keyword for the URL 1 keyword per alt tag (1 per page, at most) 2 keywords per each title tag (approximately 4 pages that I am going to follow internally, not following the "about us" page). After that, I was thinking of adding 2-3 more keywords in each meta description and 2-3 in the body copy. That would equate to 6-8 keywords on each page, is this too many and should keywords be repeated (on the same page or across multiple pages)? Since this website is brand new (zero links), would it make sense to nofollow all of the internal links so that they homepage can gain ranking as quickly as possible within Google?
Web Design | | wlw20090 -
Buying mutliple keyword rich domain names and directing them to one site
I've noticed some folks buying keyword rich domain names and pointing them to one site to try to rank for those keywords. An example of this is a plumbing business that buys domains like austinplumber.com, localaustinplumbingservice.com, bestplumberinaustin.com and then pointing these domains to their main website. Does this help the site rank for these key phrases? How does google see this? Thanks mozzers! Ron
Web Design | | Ron100 -
Old SEO keyword "articles", are they hurting rankings?
Hello, About two years ago, the company I work for hired an SEO firm to improve organic rankings on our site. The SEO company's primary method for doing this was producing "articles" that are not really articles but keyword stuffed pages with lots of hidden, internal links to other legitimate pages on our site. Examples: http://www.creamright.com/Isi-Chargers-articles.html http://www.creamright.com/How-To-Make-Whipped-Cream-article.html http://www.creamright.com/Cream-Whipper-articles.html Obviously, this strategy wasn't greatly successful and we cancelled our work with the firm. However, we still have all of the "articles" on the site (about 50-60 pages total) and each page is navigable from the html and XML sitemaps. Additionally, the SEO firm we used built a lot of useless links to these pages from BS directory sites which are all still active. The question I have is whether we should remove these "article" pages or should leave them alone? Although I'm sure they aren't helping any of our SEO efforts, could deleting the pages after two years negatively impact our search rankings? Thanks in advance for any help on this, Doug M.
Web Design | | Loganshark1