Static content VS Dynamic changing content
-
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
-
No we make sure the reviews are associated with the categories. They are not just random. Also the reviews are linked back to the associated product. My question is does it make a difference if we update them daily or just like once a week?
-
It all depends.
If you want a freshness indicator on the page, just have the page show the most recent reviews and then update automatically.
If constantly refreshing reviews shows a bunch of junk reviews that do not help the page, rank or get clicks to purchase then revert back to the original content.
You will need to test a bit and see what works for rank, clicks, etc.
Either way, I would link back to the review that the product was based around so that users can click and purchase and also Google can make sense of the where the original review came from to clear up any "duplicate content" type questions.
-
We are looking into that. The problem was it was already built and just finished before I got here and what you suggested will be in the plans but not for at least 3 months down the road.
You would suggest keeping the same content though not updating it with fresh reviews?
-
I am going to assume this is a product website that sells widgets within a category.
I think if you just approach this randomly on page loads, this will give you random results. Why not look at what keywords you are trying to rank on for that category an then pull in reviews that relate to that topic with links to products etc. What products sell the most in a given category, what products make you the most money? Focus on reviews from those product pages on your category page and then link to those products as your visitors are most likely to click and then buy from your category page.
I think your focus is too much on tossing around a bunch of content and ranking for the sake of ranking, vs looking at how to make it best work for your company from a revenue perspective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I have duplicate content on my own website?
Hello Moz community, We are an agency providing services to various industries, and among them the hair salon industry. On our website, we have our different service pages in the main menu, as usual. These service pages are general information and apply to any industry.We also have a page on the website that is only intended for the hair salon industry. On this page, we would like to link new service pages: they will be the same services as our “general” services, but specialized for hair salons. My questions relate to duplicate content: Do we have to make the new individual service pages for hair salons with completely different text, even though it’s the same service, in order to avoid having duplicate content? Can we just change a few words from the “general service” page to specifically target hair salons, and somehow avoid Google seeing it as duplicate content? Reminder that these pages will be internal links inside of the hair salon industry page. Thank you in advance for your answers, Gaël
On-Page Optimization | | Gael_Regnault0 -
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
Duplicate Content
I run a Business Directory, Where all the businesses are listed. I am having an issue.. with Duplication content. I have categories, Like A, B, C Now a business in Category A, User can filter it by different locations, by State, City, Area So If they filter it by the State and the State has 10 businesses and all of them are in one City. Both of the page
On-Page Optimization | | Adnan4SEO
The state filtered and the city filtered are same, What can i do to avoid that? canonical-url-tag or changing page Meta's and Body text? Please help 🙂0 -
Where to add new content
I run a vBulletin website and vBulletin isnt very SEO friendly. I do fairly well in Google for most of my keywords, but forums dont necessarily build strong page authority etc. My site deals with fishing reports across the state of VA and drives 15-18k sessions a month and close to 100,000 page views a month based on Google Analytics. I want to start targeting new keywords and I am concerned about vBulletin inability to be SEO friendly. Many of my new keywords arent dynamic like fishing reports that are added by members daily. These are more like campgrounds, marinas etc. My thought is to install a Wordpress blog and build out this content so I can efficiently deal with on page SEO. the vBulletin software is installed in the root so I would install wordpress in something like mydomain/lake123/ Is the right thing to do, and will google see multiple sitemaps (one for vbulletin and another for wordpress) and index appropriately? Am I missing something major here? Thanks ~ Brian
On-Page Optimization | | FCBCO0 -
Duplicate Content - Delete it or NoIndex?
Last month I realized that one of my freelancers had been feeding my website with copied / spun content and sadly, there's lots of it. And of course it got my website to be hit hard by the last Panda update. Now that I've identified the content, what the best thing to do? Should I delete it permanently and get 404 errors or should I set the pages' robot meta tag to "nofollow"?
On-Page Optimization | | sbrault740 -
Why Does Google Keep Changing My Page Titles?
I know Google has been doing this for quite some time but how do you "control" what Google will display as your page name? Lots of my pages come up with a title like "[searched keyword] - [website name]" in the search results. I usually a huge drop in CTR when this happens. On the other hand, there are some pages which have kept their title intact in the search results. So what gives? How come one page's title is changed and the other is not?
On-Page Optimization | | sbrault740 -
Duplicate content because of content scrapping - please help
We manage brands websites in a very competitive industry that have thousands of affiliate links We see that more and more websites (mainly affiliates websites) are scrapping our brand websites content and it generate many duplicate content (but most of them link to us back with an affiliate link). Our brand websites still rank for any sentence in brackets you search in Google, Will this duplicate content hurt our brand websites ? If yes, should we take some preventive actions ? We are not able to add ongoing UGC or additional text to all our duplicate content and trying to stop those websites of stealing our content is like playing cat and mouse... Thanks for your advices
On-Page Optimization | | Tit0 -
Suggestions to avoid duplicate content
Hi, we have about 6500 products, almost all with descriptions. SEOMOZ is showing about 2500 of them with duplicate content. The reason for this is that only one or two words are different for each product. For example, we have 500 award certificates. All are the same size and have the same description. But one is swimming, one baseball, one reading, etc, etc. Apparently the 1 word difference is not enough to differentiate. We have the same issue with our trophies - they are identical, except for figures. Does anyone have any good tips on how to change the content to avoid this issue and to avoid making up content for 2500 items? Thanks! Neil trophycentral.com
On-Page Optimization | | trophycentraltrophiesandawards0