Bad Adwords Leads and B2B Placement Ideas
-
Hello,
I have two PPC related questions that hopefully someone could help with.
-
My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it?
-
Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different.
Any insight will be greatly appreciated!
Thanks,
Michal
-
-
When you say you have checked with Google there is no fraud involved, what exactly have they said they have checked? The only way I could see of evaluating if the forms were the result of fraud would be checking they didn't come from the same IP address (similar to how they try to identify 'click fraud') but this is fairly easy to mask with an extension like Stealthy or a more sophisticated IP masking app. Few Qusetions -
Could you give an example of how the info is 'fake' ie legitimate sounding inquiries with a fake email address or is it just nonsense information?
Do the forms look like they may have been spammed by some sort of bot or automated program? Usually relatively to spot this kind of thing ie repetiton of some sort of pattern or syntax that would never be entered by a human etc.
Has your client recently (or ever) had an acrimonious situation with a competitor or past client/customer?
My first suspicion would be someone (most likely a competitor) taking 'click fraud' to the next level by also wasting staff time with dodgy inquiry forms, a little elaborate but really the only logical conclusion I can reach. I would also say this scenario is more likely in a market where cost per click is reasonably high (say £2+). Be interested to see if you discover any more.
Oh, one more thought having said that - has a developer thoroughly checked the functionality of the form? I'm sure they checked the obvious but you never know.
-
To answer your first question...
Are you drilling down the disqualified leads to a specific area of your ppc account? I would first look at that. Is it in display and on certain sites? Is it a certain group of terms? Assume you have event tracking setup on the contact form so you can do this drill down and do some email match ups to get the data you need.
To comment on #2
Have you thought about trying other areas like linkedin ads where you can target businesses or specific positions at a company before? You can do the same drill down on facebook but imo facebook is less likely to convert if you draw them away from facebook for a landing page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Intermediate Adwords Course
I've got a decent understanding of Adwords however want to now take it to another level. Is there a course anyone can recommend that enables me to understand Adwords thoroughly to an expert level? I would classify myself as an intermediate at this point with a good foundational understanding, but far short of comprehensive. I'm looking for a video course and allow me to understanding everything to a deep level and how to execute strategies that can be effective.
Paid Search Marketing | | Gavo0 -
Adwords - Mobile Checkbox
Hi Everyone, I am looking to optimize my adwords campaigns and have been pondering how to handle the checkbox for "Mobile" on the standard Text Ads. (My ecommerce website is fully responsive.) If i want to create 1 Ad for each ad group and have that ad displayed on desktops as well as mobile devices, should i be checking the "Mobile" checkbox? Is it best practice to create 2 ads per ad group that are identical except have 1 with Mobile checked and 1 without? Please let me know how you guys typically set this up. Thanks
Paid Search Marketing | | Prime850 -
Question regarding Google Adwords?
Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc. Question: Is this too broad? Will the ROI be terrible because of this? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
What to do about bad links from Social Media Bookmarking
I'm still relatively new to SEO, so this site has been super helpful but I've hit a wall. My predecessor at my new(ish) job left me with a site that has been hit pretty hard by Penguin. I've been working at establishing all the bad links, and there are a lot. One of the things that I have found is that at some point a Social Bookmarking scheme has been run and there are a huge number of links (all with spun content) on low quality sites. I don't think there is any value in them and at the moment they are ranking so badly that I really don't care if a couple of them do have value, I'd rather start again - changing the urls etc is not an option 😛 I can't remove these links so about the best that I can do is to 'bury' them but of course this doesn't mean they disappear. Is this worth doing? Does anybody have any better suggestions?
Paid Search Marketing | | lemonz0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Is a $100 adwords credit appropriate here
Hello, A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account. My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do. Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy. And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon? Thanks!
Paid Search Marketing | | BobGW0