Adwords Express Vs Adwords for small business
-
Hi there
I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account?As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome.
Many thanks
-
That's a great response from Ramon.
My thoughts...
I wouldn't touch Adwords at alluntil you thoroughly understand the various match types, for both positive and negative keywords (they do differ in their impact somewhat). And also how Quality Scores impacts Ad Rank. Ad words can be a real killer if left too broad.
I highly recommend this tutorial. It will teach you everything you need to know about Adwords.
P.S) I think it's a great idea to offer as an additional service to your SEO work. They can work hand in hand nicely.
-
Thanks so much Ramon, very helpful
-
Hi Neil,
I think complementing your local seo business for your clients with adwords makes a lot of sense. Since both have there strengths and weaknesses you can maximize the results for you clients while gaining a lot of insights.
Google Adwords express is mainly for small business owners that don´t have the time neither the knowledge to use Google Adwords. You have a lot less control in the former, especially the lack of control over the keywords, and most is automated. This doesn´t give you enough control to effectively manage these campaigns for your clients and add value for them. More info on how to start with adwords for smb you could find here https://www.pickaweb.co.uk/blog/complete-guide-to-google-adwords-for-local-business/
If you should have them all in one account or each one have there own depends on various factors, like:
- Payment - Will each client pay directly to google, in this case you need to create a different account for each
- Recourses - If you want to spend as little time as possible maintaining the accounts this would be much easier in one account with all your clients
- Portability - Do your clients value the fact there account is portable?
- Quality - If you have all clients in one account they all contribute to the overal accounts quality score (positively or negatively) this might not get you the best performance for each client
Hope this helps and good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Running Adwords Campaigns to show Improvement in Organic Traffic
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month. I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic. 1. The Website was showing traffic for several highly competitive keywords 2. Most of the traffic 95% was driven to the home page with several groups of keywords 3. The website has just a few external links with anchor text not related to keywords sending traffic. Is anyone familiar with this type of practice? Thanks in advanced.
Paid Search Marketing | | SEOPractices0 -
Adwords ban
my client has 2 adwords accounts - one banned in 2009 and one where 9 of 11 ads are suspended - the other 2 ads run and he pays 6k per month for traffic - he still has net60 terms with no limit on ad spend b/c his offer converts so well. he wants to clear his name so we can proceed further without risk of being banned - he is paying me a pretty penny to turn his 4/10 qual scores into 9's and 10's - he will get 2x the traffic at 1/2 the price and i am looking to make a major 6 figure bump to his bottom line this year so he can jstify paying my exhorbitant fee. lol. i am not getting much help from the folks over at the Big G - to be expected - they have suspended 9 of his ads for "artificial ad traffic" - at least that is their reason - any way he is legit - in biz for 12 years online - with 60,000 customers on his list and over 1000 testimonials on his site - my question is is there any way GG will connect the dots in 4 months once i have his adwords campaign fully optimized and running smoothly and say "hey arent you the guy who we suspended twice over the past 2 years???" or are we to be judged simply on what we do from here forward with this new account? i am having his designer create 100 new landing pages to match the 100 unique ads for the 100 exactmatch kw's for the 100 unique ad groups - lotta work - but once its done its 10/10 across the board - with no mention of artificially boosting someone's traffic -- although isnt that what everyone is doing when they buy visits to their sites? this goes on all day long and no o ne seems to care - except GG but my client sells real human traffic not bot generated crap. all love, EZ
Paid Search Marketing | | ezubkov0