Should I no follow all external links?
-
I have worked with a few different SEO firms lately and a lot of them have recommended on the sites I was working on to "no-follow" all external links on the site.
On one hand this traps all the link equity/Pagerank. On the other I would think this practice is frowned upon by Google.
What are some opinions on this?
-
That is true. If you nofollow a link, nobody gets the PR.
-
Hi EGOL,
This caught my eye - 'If you nofollow a link the PR evaporates.'
When someone nofollow's a link, in most cases the person doing so thinks they are stopping PR from leaking out of the site.
If it evaporates, no one gets the PR?
Maybe I have got the wrong end of the stick here?
-
I link out to dozens of websites every week and every one of those links are followed.
-
This. I asked the same question many moons ago and EGOL wrote a really good reply along the lines of "You indicating to Google that you're linking to untrustworthy sites. Why link to them at all then?"
Anyway, it changed my opinion of external links. I ALWAYS make them followed, there is really no point having them no followed.
-
On one hand this traps all the link equity/Pagerank.
This is not true.
If you nofollow a link the PR evaporates.
And... if you link only to good, trusted sites then why nofollow anything? It tells google that you link only to untrusted sites.
-
Hi Spencer,
I did have the occasion that I no-followed an external link that was on the footer of the website, otherwise quite some link juice would of been wasted.
However, whenever I do new blog posts I make all external links do-followed within the blog post. By doing this you could let the sites who you linked out to know that they received a link, and the will enjoy the fact that it is do-followed. They might even link back or share the blog post on their social media accounts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link in my blog to external pages - no follow?
Hi everyone. I'm quite new to SEO (started 6 months ago, but I'm very lucky to work the company that is willing to pay while I'm learning). I also create some content for the website - I write wood flooring industry blog. Following some advise from few SEO experts around the world whom I follow I have decided to write 1-2 off topic blogs/month but I have found the way of writing off topic but in reality bringing together wood flooring industry and let's say fashion industry. My question is - if I want to link to one or two pages (let's say bug fashion brands) shall I use no-follow link? I do not want to harm my website or theirs. Can those type of posts be the part of building my position within my industry and in general, building authority of my website? Of course appart from getting links TO my website. Tom
Technical SEO | | ESB0 -
Links from Instructables.com?
This is a silly newbie question. But will posting on www.instructables.com with some valuable content and url link back to my site help with "linking"? Or do they put a no-follow on all links on their site? Thanks for answering! Ron
Technical SEO | | yatesandcojewelers0 -
Reciprocal links and nofollow tag
What happens if I link to a site using the nofollow tag and they are linking back to me with a dofollow link? Will it give me as much power and link juice as if it was a one way link (to me) or will Google discount the link because it's reciprocal?
Technical SEO | | Livet0 -
Redirect link from a particular domain
Hi guys/gals, I have a few domains and blogs which I use really for a bit of fun and experimenting. One of the domains (abc.com) wasn't doing much but has a few decent links built to it. I redirected this domain to an active blog (123.com). Here's the problem: There's a particular external link to the homepage of abc.com which drives a lot of traffic but isn't relevant to the content of 123.com which it redirects to, causing a huge bounce rate from this link. Is there a way (maybe using using htaccess) that I can redirect traffic from this one link to another domain completely? I've contacted the owner of the external site but they are unable (or unwilling) to change the link. I hope I haven't lost you all but shout if you need any clarification. Thanks in advance!
Technical SEO | | Confetti_Wedding0 -
Anchor links percent
I really don't have a clue about how many internal anchor links are recommended for a page. I think it could be split into anchor text in the article content and also in the whole page. The article content: Only the unique content of this page The whole page: Everthing including menus, sitemap, etc. Does percent really matter? Could an excesive amount of anchor links diminish pagerank in the source page? Can google see an excesive amount of internal content links as spamming? Thanks 🙂 !!
Technical SEO | | heroselohim0 -
Could a large number of No Followed links in to my site have caused a penalty?
On 22nd Feb, I placed a text ad on a respected industry recruitment website. As the site has many pages, the webmaster made a point of NOFOLLOWING the links back to my site. 6 days later, my site lost 30% of its daily traffic overnight, and it's stayed there ever since. I looked on Webmaster Tools just now, and it says that there are 125,000 links coming in to my site from the site I'm advertising on (even though the links are NOFOLLOWED). Could this have triggered the fall in search traffic to my site? Thanks for any feedback.
Technical SEO | | tofftrader0 -
First link count - passing of pagerank
I am asking this question after reading similar post. My question is does the first link count rule - Only the first link is counted, if we point to same page with two different anchor texts - applies to anchor text only. Does the PR is passed to the second link ?
Technical SEO | | seoug_20052 -
External Microsite VS Internal Folder
We would like to create either a new website or a new section of our existing website that will feature (in time) a lot of content including a forum, video training, tutorials and downloadable resources. Logistically, it would be much easier to create this in a new site (we'll call it newproduct.com) and refer people to the new site. We would, however, like to keep all of that content on our existing site for the sake of content building and SEO. Should we: Duplicate the content and use no index no follow and/or rel canonical? Host all of the content on our site and set up a vanity domain (www.newproduct.com) to point people to the deep linked area (www.mainsite.com/product/newproductinfo)? Host the content only on an external site with the occasional link back to our main site? I realize there are other options but they're mostly variants of the above. Our main objectives are to make it easy for people to get to while leveraging the new content for SEO purposes. What are the pros and cons of these different approaches? What seems to make the most sense? Thank you!
Technical SEO | | BeijerElectronics0