Should I no follow all external links?
-
I have worked with a few different SEO firms lately and a lot of them have recommended on the sites I was working on to "no-follow" all external links on the site.
On one hand this traps all the link equity/Pagerank. On the other I would think this practice is frowned upon by Google.
What are some opinions on this?
-
That is true. If you nofollow a link, nobody gets the PR.
-
Hi EGOL,
This caught my eye - 'If you nofollow a link the PR evaporates.'
When someone nofollow's a link, in most cases the person doing so thinks they are stopping PR from leaking out of the site.
If it evaporates, no one gets the PR?
Maybe I have got the wrong end of the stick here?
-
I link out to dozens of websites every week and every one of those links are followed.
-
This. I asked the same question many moons ago and EGOL wrote a really good reply along the lines of "You indicating to Google that you're linking to untrustworthy sites. Why link to them at all then?"
Anyway, it changed my opinion of external links. I ALWAYS make them followed, there is really no point having them no followed.
-
On one hand this traps all the link equity/Pagerank.
This is not true.
If you nofollow a link the PR evaporates.
And... if you link only to good, trusted sites then why nofollow anything? It tells google that you link only to untrusted sites.
-
Hi Spencer,
I did have the occasion that I no-followed an external link that was on the footer of the website, otherwise quite some link juice would of been wasted.
However, whenever I do new blog posts I make all external links do-followed within the blog post. By doing this you could let the sites who you linked out to know that they received a link, and the will enjoy the fact that it is do-followed. They might even link back or share the blog post on their social media accounts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual Sitewide Links
Multilingual links in the footer section is being counted as backlink and we are getting tons of backlinks from all the 7 lingual websites. Is there a solution where we eliminate these links and still having the option to navigate to other lingual pages? vr24NAv
Technical SEO | | comfortclick0 -
Ignore these external links reported in GWT?
Taking a long, Ace-Ventura-like breath here. This question is loaded. Here we go: No manual actions reported against my client's site in GWT HOWEVER, a link: operator search for external links to my client's website shows NO links in results. That seems like a very bad omen to me. OSE shows 13 linking domains, but not the one that's listed in the next bullet point. Issue: In Google Webmaster Tools, I noticed 1,000+ external links to my client's website all coming from riddim-donmagazine.com (there are a small handful of other domains listed, but this one stuck out for the large quantity of links coming from this domain) Those external links all point to two URLs on my client's website. I have no knowledge of any campaigns run by client that would use this other domain (or any schemes for that matter) It appears that this website riddim-donmagazine.com has been suspended by hostgator All of the links were first discovered last year (dates vary but basically August through December 2013) There have not been any newly discovered links from this website reported by GWT since those 2013 dates All of the external links are /? based. Example: http://riddim-donmagazine.com/?author=1&paged=31 If I run that link in preceding bullet point through http://www.webconfs.com/http-header-check.php, or any others from riddim-donmagazine.com those external links return 302 status. My best guess is at one time the client was running an advertising program and this website may have been on that network. One of the external links points to an ad page on the client's website.
Technical SEO | | EEE3
(web.archive.org confirms this is a WordPress site and that it's coverage of Bronx news could trigger an ad for my client or make it related to my client's website when it comes to demographics.) Believe me, this externally linked domain is only a small problem in comparison with the rest of my client's issues (mainly they've changed domains, then they changed website vendors, etc., etc.), but I did want to ask about that one externally linked domain. Whew.Thanks in advance for insights/thoughts/advice!0 -
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
No-follow for article directory?
My clients pull from a central article directory on our server (medical directory), as the information is about standard medical issues. This said, the MOZ analytics is showing these articles for each client as indexed and duplicate in content, descriptions, titles, etc. Would it be better to use a no-follow for these articles to avoid looking like duplicate content, or should I consider overhauling the resource section into static pages and making each article unique to each client-considering the latest updates in Google? Any help/insight would be greatly appreciated!!!!! Thanks
Technical SEO | | lfrazer0 -
Linking without loosing link equity.
Hi, I was wondering if anyone had a solution to linking without loosing link equity? From what I have read using 'no follow' on both internal and external links DOES NOT pass any equity across the link to the link target, but also, the latest thought goes that it DOES loose link equity (as if it were a FOLLOW' link). So is there a method of retaining link equity using another method? Thanks
Technical SEO | | James770 -
Is this an OK back link profile?
Hi Guys I have worked throug this SEOMoz article to examine our back link profile http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings This is an image of the chart I ended up with. http://bit.ly/Z7Pp1G Does this look like an OK back link profile? Should I be doing something about the high number of 0 and -1/NA rank links? Thanks Paul backlinkprofile.gif
Technical SEO | | TheUniqueSEO0 -
My seo company has a footer link that links to my site by keyword will this effect my rankings
My old SEo company has a footer link by keyword to my site so it acts like a site wide link will this effect my rankings. My site was in the top 5 for many keywords now page 2 and 3 so I am trying to see what has effected it as we havent changed what we do
Technical SEO | | Casefun0 -
Can 404 results from external links hurt site ranking?
Hello, I'm helping a university transition to a brand new website. In some cases the URLs will change between the old site and new site. They will put 301 redirects in place to make sure that people who have old URLs will get redirected properly to the new URLs. However they also have a bunch of old pages that they aren't using anymore. They don't really care if people still try to get to them (because they don't think many will), but they do care about the overall search engine rankings. I know that if a site has internal 404 links, that could hurt rankings. However can external links that return a 404 hurt rankings? Ryan
Technical SEO | | GreenHatWeb0