How to target local searches?
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How do I start to target a national audiences? I currently get most of my hits from The US and Australia? But I see no reason why I don't get vies in Canada and The UK.
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Well when you say local are you looking for people who are searching "service keyword canada". For example "best dentist in canada" or something like that?
Having pages built out by location is going to be key opposed to just trying to write content on one page. But the trade off is you do not want to just write poor content for the sake of building out pages. You need to come up with a strategy that makes sense. So I will use the dentist example above. Say you are a website that talks about the best healthcare by region.
You would make a page per location and highlight businesses. Top paragraph would be an h1 for the city/area plus the service and then have a paragraph of unique content about it. Each business could be a page and link back to the main page. Also maybe writing about news in blog posts in the area and using more internal linking will be key (not using exact match anchor text all the time but something that just makes sense).
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