How much great targeted conent do we need to add?
-
Hi,
I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.
Also, we think that 100 good helpful articles will give us traffic and natural backlinks.
How do we know if 100 is enough? Do we need 200? 500?
Thanks.
-
You can make "how to use" articles without videos. Most of ours don't have a video - but great photos are really important, IMO.
We upload the files to a folder titled /tips/. Each article gets a very obvious link from product pages. The are also linked to from a "you might like these" box on related article pages.
We also have an FAQ page that is a huge list of links to "how to use" articles.
How many? I write a couple "how to use" articles every week and have a huge list of ones that are needed.
The topics are often driven by customer questions that we get by email. We write the article, post it, and send the customer a link.
-
Wow EGOL, that's great.
We're putting together 5 articles 5000-15000 words.
How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.
I hope you don't mind the questions. Your strategy is fantastic.
-
I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.
I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.
I spend zero time linkbuilding and 100% of my time content building.
Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.
It's all progress if you do a great job on the article.
If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.
-
Alot more goes into it<<
What goes into it and where do I learn about it?
-
EGOL,
Makes sense. What about product articles. Should we pick 5 or 10 top products and write long, lengthy fantastic articles about them?
Also, how do I find out who I want to link to them (target audience)
-
Alot more goes into it but yes - First look what type of content they post/link to that they dont make so you have an idea of what you need to make.
-
So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?
Then how do I push this content?
Thanks David.
-
From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.
-
_There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.
rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends. _
-
Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?
-
I would focus on very small numbers.
I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.
Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.
These should be best-on-the-web articles for their respective subjects.
ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title Tags in Sitecore are the same as navigation. How do I add keyword phrases without effecting my website's navigation?
I am working on overhauling the on-page SEO for ecommerce website on Sitecore. I've done all my research and I am ready to plug the Title tags and descriptions in. So, if the page on Navigation is 'SHOP' this is in the Title tag box. How do I add my 70 characters of keywords? Thanks. JOE
Intermediate & Advanced SEO | | iJoe0 -
Similar content, targeting different states
I have read many answers regarding not having duplicated pages target different states (cities). Here is the problem. We have same content that will serve different pages in some provinces in Canada that we can't change allot intentionally. We don't want these pages compete within the same province. What would be the best approach not to get penalized and keep SERP? Initially we though about hreflang, but we can't really do it on the provice/state attributes. Thanks in advance!
Intermediate & Advanced SEO | | MSaffou20180 -
Could i add my website in Google News
Hi , I am looking to add article news section of my website http://goo.gl/De5MKo in google news. We'll remove all content from this news section http://www.99acres.com/articles/real-estate-news and upload unique news, might be possible we use graph/chart and images from some other news site and other sources but the content will be unique and fresh. Any specific guidelines for URL structure for this news section? We are thinking about to create URL like xyz.com/news/ <title>. Is it okay and will not harm our site? Google News can consider my section as a news?</p></title>
Intermediate & Advanced SEO | | vivekrathore0 -
Need help on SEO for my site. Can't figure out what is wrong.
My site, findyogi.com, isn't ranking well in google SERPs. For some good content and matching keyword, my pages are ranking 200+ whereas other sites that have similar or lower authority are ranking in top 10. I must be doing something fundamentally wrong but can't seem to figure out what. I am not looking at ranking 1 on google right now but my pages don't appear even on page 2-4. Sample Keyword- "Samsung galaxy s4 price in india" . Matching page - www.findyogi.com/mobiles/samsung/samsung-galaxy-s4-b94a37/price Please help.
Intermediate & Advanced SEO | | namansr0 -
Is it ok to add rel=CANONICAL into the desktop version on top of the rel="alternate" Tag (Mobile vs Desktop version)
Hi mozzers, We launched a mobile site a couples months ago following the parallel mobile structure with a URL:m.example.com The week later my moz crawl detected thousands of dups which I resolved by implementing canonical tags on the mobile version and rel=alternate onto the desktop version. The problem here is that I still also got Dups from that got generated by the CMS. ?device=mobile ?device=desktop One of the options to resolve those is to add canonicals on the desktop versions as well on top of the rel=alternate tag we just implemented. So my question here: is it dangerous to add rel=canonical and rel=alternate tags on the desktop version of the site or not? will it disrupt the rel=canonical on mobile? Thanks
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Need your thoughts on my site
Hi, This is my site: http://hemorrhoidssuccess.com/ I have got some decent natural links with a mix of different anchor texts. My main keyword is "Hemorrhoids Treatment", And i got very less exact match anchor texts. Now i was able to rank for "Top Hemorrhoid Treatment" on #2 Page, but i was not in the index for the my main keyword "Hemorrhoids Treatment". Can you review my site and let me know, what i am missing? Do i need to get more links? If so with what anchor texts? Will be waiting for your replies.. Thanks in Advance
Intermediate & Advanced SEO | | Vegitss
Dhee0 -
Add Videos Above or Below the Fold?
We are considering adding videos to thousands of article pages, and were wondering if it would be better to add video above or below the fold? They take up quite a bit of space, and push the article content below the fold--would this hurt us?
Intermediate & Advanced SEO | | nicole.healthline0 -
Need bullet points for a new website on what to do for SEO
Hello, My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are. Any help would be great. Thanks John
Intermediate & Advanced SEO | | maximumrank0