E-Commerce keyword question
-
We sell ItemA. One of the phrases that brings people to our site is "ItemA for sale". Should I just try to target "ItemA" or should I try to get "for sale" in there? I have seen a few other variations such as "on clearance" or "to purchase" as well. Can I just focus on "ItemA" or do I need all of those variants as well?
-
Do you mean URL wise, or content wise?
Google isn't going to penalize you for offering a relevant page to your customers. Just don't overdo it with your content. i.e. don't do this:
Company X has tons of Widgets for sale! In fact, we have the best price on our widgets for sale, and will beat any other company with widgets for sale!
For example, if you are a Jaguar car dealership you are going to have to reiterate that you are actually selling Jaguars, and not just talking about them. So, you will need to additional contextual clues of phrases like "for sale" and "to purchase." Otherwise you might just appear as an informational site, and not an e-commerce site.
-
Going after the head term and you can always use some onsite and link building to rank for the other longer tail terms. Also try leveraging user reviews if possible (and indexable). Why not see if you can get people to leave reviews on how your prices are so good its like always buying on sale compared to competitors. Get people to link to this page and I would not be surprised if you can get it to rank for your other targeted phrases
-
I don't think either of those are really the best examples - Amazon ranks well for several factors that don't have to do with keywords and Ebay is too "owned" by people posting content vs. the site manager managing it.
Retail sites like Kohl's do this (ex: womens>womens dresses>womens maxi dresses) and same with bestbuy.com, and REI.
http://www.searchenginepartner.com/Latest-SEO-News/seo-trends-utilysing-lsi-and-the-long-tail.html
-
Do you have any examples of any sort of e-commerce site? As an e-commerce site, they know they item is for sale so I don't see any added benefit to the customer, it feels like something google could catch on to.
-
Do either of you have an example of a site that does this? I looked at both Amazon and Ebay and didn't see them doing anything like this.
-
I agree with Zora that by targeting the long tail you'll also optimize for the short tail. To go further with targeting them all individually, that would depend on the competition, and the amount of variation of the keyword phrases. Use the tools here on SEOMoz to find out the competitive level for those variants. If it's pretty low, then one page would probably do, but if it's a tough search you would be better off creating more focused pages.
As for actually implementing a single page vs multiple pages, that would depend on context. I would put "for sale," and "to purchase" on the same field, but clearance, to me at least, would be different. If I were a consumer looking for a clearance product, I wouldn't want to land on just a regular page talking about buying the product. I would want the page to match my search.
-
I'd target both; short tail words can be harder to rank higher for, and the long tail can help sooner since they are often less competitive.
-
These are called long tail keywords. If you focus on "ItemA for sale" you'll benefit from essentially 2 keywords for the price of one, and to some extent, also other long tail keywords since "ItemA" is in there.
As to targeting them all individually - it's all about your commitment and how much time you want to spend.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
National keyword results v local keyword results
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local? Additionally, some best practice examples of national v local result tracking would be great 🙂 Darren
Keyword Research | | SEODarren0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Google keywords
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
Keyword Research | | ithvac0 -
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home". If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
Keyword Research | | JanssenM.0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
Which is best for keywords; plurals vs singular
Hello! This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification. Question: When it comes to optimising for specific keywords, which is best; plurals or singular? Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic? Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'? What is general consensus out there? Thanks in advance! Richard
Keyword Research | | BlandyDoes0