How Does This Site Get Away With It?
-
The following site is huge in the movie trailer industry:
It ranks #3 in Google for "Movie Trailers" and has high rankings for multiple other major keywords in the industry.
Here's the thing; virtually all of their movie trailer pages contain copy/pasted content from other sites. The movie trailer descriptions are the ones given by the movie companies and therefor the same content is on thousands of websites/blogs.
We all know Google hates duplicate content at the moment... so how does this site get a away with it?
Does it's root-domain authority keep it up there?
-
I have seen in some instances where sites will add iframes if they have to use duplicate content, then nofollow the iframes, and tell the robot file to ignore them so they aren't analyzed. It works actually, but it's sloppy code having a iframe on every page sometimes multiple. Or at least it is to me for that purpose, but I guess it's better than getting penalized for dup content.
Have a great night.
Matthew Boley
-
Hey Rhys.
A few questions.
Does this site have an affiliate feed.
For example, are other people copying the content from this site through an affiliate feed of some sort.
That could be one of the example here.
( actually they do just found it )
In the case of Dup Content, Google looks at the how trustful a sites content is based on this overall ranking. So if this site is putting out content everyday and then pinging the google bot to come crawl the site first, thats all they would need to be verified as the originator of the content. The other sites get then can easily copy the content from this site, but as long as it gets indexed on this site first, they would not really have a problem.
Same thing goes for a blog you write.
You would have to dig a little deeper with their link structure. They overall ranking is pretty high they have tones of spun link from each url, about 100 linked pages for each domain name . A few good links from Mtv and Vh1 and mostly a lot of blogs.
But ya your right their SE traffic is off the charts . They rank really well for some movie names as well.
what is your end goal in running a comparison against them ?
They root domain is fairly high and that does play a big factor in how well they get ranked for a lot of these keywords as well.
their age of site is about 5.3 years and their domain authority is around 74 to 79 , depending where you look.
PR6 but you might need to dig deeper.
-
Could be that the other key factors like traffic and incoming links are astronomical, so Google's content dupe penalty is out weighed.
It's a case of "doing it better" and not necessarily doing it the first time. While they may be scraping content and it's all duped - they simply must get the huge traffic numbers and incoming links because it's content all in the one place.
I'm just assuming of course - without doing an audit who knows - but must be frustrating for you if you are working on a campaign against them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have a site with a lot of international traffic, can we split the site some way?
Hello, We have a series of sites and one, in particular, has around 75,000 (20%) monthly users from the USA, but we don't currently offer them anything as our site is aimed at the UK market. The site is a .com and though we own the .co.uk the .com is the primary domain. We have had a lot of success moving other sites to have the .co.uk as the primary domain for UK traffic. However, in this case, we want to keep both the UK traffic and the US traffic and if we split it into two sites, only one can win right? What could do? It would be cool to have a US version of our site but without affecting traffic too much. On the other sites, we simply did 301 redirects from the .com page to the corresponding .co.uk page. Any ideas?
White Hat / Black Hat SEO | | AllAboutGroup0 -
Traffic going down in all sites in a niche
Hello, A client has three Ecommerce sites in a niche. Because of competition and a (possibly) non manual penalty due to doorways and paid links (though I think it's mainly competition too) our traffic is going down. What are the keys to increasing traffic at this point. Feel free to include tricks that cost money. A Hrefs (I love Moz though!) has some neat content tricks. Please give me the best tricks in the industry to increase traffic. We're adding content to the main site of the three and maybe that's what to focus on, but we're having trouble driving serious traffic with the content. We need serious traffic. We are experts in our field and capable of almost anything as far as information goes in our field. Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Competitors Linking to My Site
One of the more successful competitors in my niche has embarked on new strategy that seems to be working well for him. I noticed that many new links began to appear to my site from my competitor's stable of many websites. It appears that he has setup a link wheel to benefit a site that has been in the top Google position for several months now. The rim of the wheel links back to authority sites, including my own main site (established 7 years, now hanging on to the lowly 10th place on the serp). So the strategy seems to be: a) create a dozen sites that no-follow link back to authority sites including competitors, b) place links in a such a manner (bottom of page, uncolored links, from images) that a customer is unlikely to ever click on it, c.) do-follow to your own site and blast it to the top of Google. I don't think this competitor is worried about getting penalized. I've been watching this for years. When one site gets burned, he just shifts things around and brings up another one of his sites. He seems to age them for years, calling them up one by one as they are needed. Has anyone else noticed this? Is it a trend? Because it sure seems to work. He's crowded the front page now with 4 of his sites. Would it be appropriate for me to "disavow" his links? Would it matter?
White Hat / Black Hat SEO | | DarrenX0 -
Can I get updated opinions on PR Web?
I saw Moz has discussed PR web in earlier posts, but they are mostly months to years old. I'm wondering if PR Web is a good service? A lot of my competitors use it, but it seems just like a paid link to me. If for whatever reason, PR Web is an approved loophole, does anyone have any suggestions on which plan to purchase? Thanks, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Cross-Site Links with different Country Code Domains
I have a question with the penguin update. I know they are really cracking down on "spam" links. I know that they are wanting you to shift from linking keywords to the brand name, unless it makes sense in a sentence. We have five sites for one company in the header they have little flag images, that link to different country domains. These domains all have relatively the same domain name besides the country code. My question is, linking these sites back and fourth to each other in this way, does it hurt you in penguin? I know they are wanting you to push your identity but does this cross-site scheme hurt you? In the header of these sites we have something like this. I am assuming the best strategy would probably be to treat them like separate entities. Or, just focus on one domain. They also have some sites that have links in the footer but they are set up like:
White Hat / Black Hat SEO | | AlliedComputer
For product visit Domain.com Should nofollows be added on these footer links as well? I am not sure if penguin finds them spammy too.0 -
What if White Hat SEO does not get results?
If company A is paying 5k a month and some of that budget is buying links or content that might be in the gray area but is ranking higher than company B that's following the "rules" and paying the same but not showing up at all, what's company B suppose to do?
White Hat / Black Hat SEO | | EmarketedTeam2 -
I think my site is affected by a Google glitch...or something
Although google told me No manual spam actions found i had not received an unnatural link request notice i figured it would be a good idea to clean these up so i did. So i have submitted 3 reconsideration requests from google. They all came back with the same response: No manual spam actions found. I really doubt that anyone at google really checked those out.You will notice that i don't even appear on page 1-10 at all...its clearly google filtering the site out from the results(except for my brand terms), but i have no idea what for.What do you guys think it is? If you see anythign let me know so i can have it fixed.This has been going on for 2 months now...my company has been around for a long time...i dont understand why suddenly im not showing up in searches for the keyword si used to rank for...
White Hat / Black Hat SEO | | CMTM0 -
Best way to handle SEO error, linking from one site to another same IP
We committed an SEO sin and created a site with links back to our primary website. Although it does not matter, the site was not created for that purpose, it is actually "directory" with categorized links to thousands of culinary sites, and ours are some of the links. This occurred back in May 2010. Starting April 2011 we started seeing a large drop in page views. It dropped again in October 2011. At this point our traffic is down over 40% Although we don't know for sure if this has anything to do with it, we know it is best to remove the links. The question is, given its a bad practice what is the best fix? Should we redirect the 2nd domain to the main or just take it down? The 2nd domain does not have much page rank and I really don't think many if any back-links to it. Will it hurt us more to lose the 1600 or so back links? I would think keeping the links is a bad idea. Thanks for your advice!
White Hat / Black Hat SEO | | foodsleuth0
