How Does This Site Get Away With It?

[superlordme]

The following site is huge in the movie trailer industry:

http://bit.ly/18B6tF

It ranks #3 in Google for "Movie Trailers" and has high rankings for multiple other major keywords in the industry.

Here's the thing; virtually all of their movie trailer pages contain copy/pasted content from other sites. The movie trailer descriptions are the ones given by the movie companies and therefor the same content is on thousands of websites/blogs.

We all know Google hates duplicate content at the moment... so how does this site get a away with it?

Does it's root-domain authority keep it up there?

[MarketingOfAmerica]

I have seen in some instances where sites will add iframes if they have to use duplicate content, then nofollow the iframes, and tell the robot file to ignore them so they aren't analyzed.  It works actually, but it's sloppy code having a iframe on every page sometimes multiple.  Or at least it is to me for that purpose, but I guess it's better than getting penalized for dup content.

Have a great night.

Matthew Boley

[BizDetox]

Hey Rhys.

A few questions.

Does this site have an affiliate feed.

For example, are other people copying the content from this site through an affiliate feed of some sort.

That could be one of the example here.

( actually they do just found it )

In the case of Dup Content, Google looks at the how trustful a sites content is based on this overall ranking. So if this site is putting out content everyday and then pinging the google bot to come crawl the site first, thats all they would need to be verified as the originator of the content. The other sites get then can easily copy the content from this site, but as long as it gets indexed on this site first, they would not really have a problem.

Same thing goes for a blog you write.

You would have to dig a little deeper with their link structure. They overall ranking is pretty high they have tones of spun link from each url, about 100 linked pages for each domain name . A few good links from Mtv and Vh1 and mostly a lot of blogs.

But ya your right their SE traffic is off the charts . They rank really well for some movie names as well.

what is your end goal in running a comparison against them ?

They root domain is fairly high and that does play a big factor in how well they get ranked for a lot of these keywords as well.

their age of site is about 5.3 years and their domain authority is around 74 to 79 , depending where you look.

PR6 but you might need to dig deeper.

[adamguerin]

Could be that the other key factors like traffic and incoming links are astronomical, so Google's content dupe penalty is out weighed.

It's a case of "doing it better" and not necessarily doing it the first time. While they may be scraping content and it's all duped - they simply must get the huge traffic numbers and incoming links because it's content all in the one place.

I'm just assuming of course - without doing an audit who knows - but must be frustrating for you if you are working on a campaign against them.