How Does This Site Get Away With It?
-
The following site is huge in the movie trailer industry:
It ranks #3 in Google for "Movie Trailers" and has high rankings for multiple other major keywords in the industry.
Here's the thing; virtually all of their movie trailer pages contain copy/pasted content from other sites. The movie trailer descriptions are the ones given by the movie companies and therefor the same content is on thousands of websites/blogs.
We all know Google hates duplicate content at the moment... so how does this site get a away with it?
Does it's root-domain authority keep it up there?
-
I have seen in some instances where sites will add iframes if they have to use duplicate content, then nofollow the iframes, and tell the robot file to ignore them so they aren't analyzed. It works actually, but it's sloppy code having a iframe on every page sometimes multiple. Or at least it is to me for that purpose, but I guess it's better than getting penalized for dup content.
Have a great night.
Matthew Boley
-
Hey Rhys.
A few questions.
Does this site have an affiliate feed.
For example, are other people copying the content from this site through an affiliate feed of some sort.
That could be one of the example here.
( actually they do just found it )
In the case of Dup Content, Google looks at the how trustful a sites content is based on this overall ranking. So if this site is putting out content everyday and then pinging the google bot to come crawl the site first, thats all they would need to be verified as the originator of the content. The other sites get then can easily copy the content from this site, but as long as it gets indexed on this site first, they would not really have a problem.
Same thing goes for a blog you write.
You would have to dig a little deeper with their link structure. They overall ranking is pretty high they have tones of spun link from each url, about 100 linked pages for each domain name . A few good links from Mtv and Vh1 and mostly a lot of blogs.
But ya your right their SE traffic is off the charts . They rank really well for some movie names as well.
what is your end goal in running a comparison against them ?
They root domain is fairly high and that does play a big factor in how well they get ranked for a lot of these keywords as well.
their age of site is about 5.3 years and their domain authority is around 74 to 79 , depending where you look.
PR6 but you might need to dig deeper.
-
Could be that the other key factors like traffic and incoming links are astronomical, so Google's content dupe penalty is out weighed.
It's a case of "doing it better" and not necessarily doing it the first time. While they may be scraping content and it's all duped - they simply must get the huge traffic numbers and incoming links because it's content all in the one place.
I'm just assuming of course - without doing an audit who knows - but must be frustrating for you if you are working on a campaign against them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will including a global-site link in all 100 local-sites footer be considered spammy?
If I am a car manufacturer brand site(global), and I request all my location-specific domains include a link to the global site in their footers, would this trigger a red flag for Google? There are roughly 100 location-specific sites, but I would like to come up with a long term solution, so this number could be larger in the future. Is it best practice to only follow the footer link on each location-specific site Homepage, and nofollow the rest of the footer links on each site? Is it best to only include one followed link to the manufacturer brand site (global) on each location-specific domain? Is it best to not put this global link in the footer, but rather towards the top of the page only on the homepage?
White Hat / Black Hat SEO | | Jonathan.Smith0 -
Failed microsites that negatively affect main site: should I just redirect them all?
While they are great domain names, I suspect my 7 microsites are considered spammy and resulted in a filter on my main e-commerce site for the important keywords we now have a filter blocking from showing up in search. Should I consider it a sunk cost and redirect them all to my main e-commerce site, or is there any reason why that would make things worse? I've fixed just about everything I can thinking of in response to Panda and Penguin, before which we were on the first page for everything. That includes adding hundreds of pages of unique and relevant content, in the form of buyers guides and on e-commerce category pages -- resolving issues of thin content. Then I hid URL parameters in Ajax, sped up the site significantly, started generating new links... nothing... I have tons of new keywords for other categories, but I still clearly have that filter on those few important head keywords. The anchor text on the microsites leading to the main site are typically not exact match, so I don't think that's the issue. It has to be that the sites themselves are considered spammy. My bosses are not going to like the idea because they paid for those awesome domains, but would the best idea be to redirect them to the e-commerce site?
White Hat / Black Hat SEO | | ElBo9130 -
What if White Hat SEO does not get results?
If company A is paying 5k a month and some of that budget is buying links or content that might be in the gray area but is ranking higher than company B that's following the "rules" and paying the same but not showing up at all, what's company B suppose to do?
White Hat / Black Hat SEO | | EmarketedTeam2 -
Why is our site being penalized?
The rankings for our transcription site (gmr transcription) fell around Jul 19. Its been an uphill task to get the rankings back particularly for the keyword 'transcription services'. As per our opinion except for one competitor the rankings of the other top 4 makes no sense to us. We have tested our site and there seems to be no reason for it to be penalized. After a month of trial I am reaching out to the community for advise.
White Hat / Black Hat SEO | | Sangeeta0 -
Retail Site and Internal Linking Best Practices
I am in the process of recreating my company's website and, in addition to the normal retail pages, we are adding a "learn" section with user manuals, reviews, manufacturer info, etc. etc. It's going to be a lot of content and there will be linking to these "learn" pages from both products and other "learn" pages. I read on a SEOmoz blog post that too much internal linking with optimized anchor text can trigger down-rankings from Google as a penalty. Well, we're talking about having 6-8 links to "learn" pages from product pages and interlinking many times within the "learn" pages like Wikipedia does. And I figured they would all have optimized text because I think that is usually best for the end user (I personally like to know that I am clicking on "A Review of the Samsung XRK1234" rather than just "A Review of Televisions"). What is best practice for this? Is there a suggested limit to the number of links or how many of them should have optimized text for a retail site with thousands of products? Any help is greatly appreciated!
White Hat / Black Hat SEO | | Marketing.SCG0 -
Need a Service to get back links- info on Youtube PR Ranking
I have about 4000 you tube video urls that I need someone to submit for comment links, and profile links, and other links above pr2 and above. (will consider lower pr too). The ones I see when searching, don't seem to be able to understand how to use their submitters. Yes I know PR most likely will not be passed, but at least the vid will rank better with higher pr. My pr4 vids do. It seems to be that you tube vids are easier to gain pr. When I do a link search for pr5 vid urls, it doesn't seem to return links that justify the PR, so any info on that is appreciated. Any comments about how I should not do this or any form of this will not be appreciated. Thanks
White Hat / Black Hat SEO | | joemas990 -
Getting sites unbanned in bulk
Prior to the Panda update we had 1 main site, and 300 or so satellite sites. The satellite sites all had an identical template with identical content. The satellite sites all got flagged, and the main site persevered. We'd like to TRY to get all of these sites unbanned in bulk. My question is...how 'DIFFERENT' should these sites be? I know that a real google employee will be looking. All of these sites will be in the same industry...so how 'different' can the content really be? I am going to try to do this in sets of 10 and purchase a different template for EACH city/satellite site, as well as having varying categories, but realistically how doomed/successful do you think this endeavor will be? Any advice? realistic timeline?
White Hat / Black Hat SEO | | ilyaelbert0
