Help on blog topics for my niche
-
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk
The company is based around offering trenchless technology across the UK.
The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.
I didn't seem to get much out of ubersuggest, soovle and google instant.
Has anyone got any ideas?
Thanks
Shaun -
Thanks for your insightful reply Keri.
I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.
-
I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?
-
No worries Shaun.
If you can get a debate going between industry heads and influences, you could quite easily generate national PR.
Flooding is hot topic in the UK media atm, i'd exploit it while you can.
-
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
-
Thanks Gyi,
Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.
I like your ideas, they are different to Martins and give me some more to go on!
Would it be wrong to pick on places where it has gone wrong and how we would of done it different?
-
Thanks for your reply, Martin.
Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.
Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.
The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.
-
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
- Why trenchless technology is preferable to other solutions in terms of environmental impact.
- News stories about "non-trenchless" pipe installation gone wrong.
- pipe installation cost estimator tool (including environmental costs).
- Disasters caused by trenching, etc.
-
Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.
For Example:
UTXs and trackside drainage.
Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.
other suggestions would be:
- Product History
- Advancing technologies
- Company snippets (target, sales, charity ect)
- Sales targeted blog
- facts and facets
- Top ten lists ect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?
Is it a good or bad idea to have other blogs, for the same company??
Content Development | | Coppell0 -
Can Google+ help you to rank?
I'm thinking about uploading photos to my Google+ and then embedding them in my post. Will adding photo from Google+ help me rank better.
Content Development | | WilCross1 -
Duplicate Blog Content
Hey Mozzers! I have a client who is a dentist, with multiple offices, and wants to use an identical blog post (including images, alt text, text, tags, everything pretty much) from one of his office's website on his other office's website to save time and mimic the success of the original content for his other office. Everything I've researched says this is a HUGE no-no, but I'd love to hear if anyone else has tried to do something like this and if they were successful in doing so (implementing rel=cannonical or 301?). Also, if he is the owner of both sites and they both receive low traffic will Google even notice? My biggest worry is that if I did post the content on his other site, identically, that it would dilute the visibility of the original post, which has and is continuing to surpass our organic search goals... The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... Thanks! -D
Content Development | | Derrald0 -
Loads of Blog Search Results showing up in SERPs - What's the best way to remove?
Our client has a good number of results showing up in SERPs that are search results pages produced by Blog posts. Unfortunately all these results have exactly the same Title tag and it has nothing to do with the blog content which means they are unlikely to help us much. We can’t create a 301 redirect because there is no page to redirect. There is no blog page we can re=canonical to either. The content on these pages is a short list of blog posts by each author. They are not true “Author” pages that would have a URL structure like this: your company.com/author/joeblow Our plan is to use GWMT's URL removal tool to request remove of these pages. (and then try to stop new results from being created) We are doing this to get low-value content out of the SERP. Is there a better way to remove these search results? Any drawback in removing them in GWMTs? Thanks.
Content Development | | RosemaryB1 -
Wordpress Blog Pages, Duplicate Title Tag
Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James
Content Development | | Antony_Towle0 -
I allow authority sites to republish my blog articles, which then outrank me
Hey everyone. This is my first question here, I apologize if it has been covered before. I have a health and nutrition blog [authority nutrition] that has been up since December 1st, 2012. I've managed to write quite a few viral articles which have given me a bunch of natural links and a domain authority of 49, which I think is pretty great for such a new site. Haven't done any link building and everything is 100% white hat. Getting good rankings and good traffic already, so I can't complain. My only (1st world) problem is that sometimes major authority sites (DA of 70-95) republish my content. I always say yes if they ask me first, but some of them just republish without even asking. My articles are always indexed on my blog before they get republished, but it doesn't seem to make a difference. These sites always clearly link to the original URL, but they often tend to outrank me for the keywords I was targeting in the articles. They tend to rank in the top 5, but my original article is nowhere to be found. I plan on continuing to allow these sites to republish as I get powerful links and good traffic from them, but it's a bit frustrating that I don't seem to get the credit as the original source. I've already set up Google Authorship, but it doesn't seem to help. Is there anything I can do to make sure Google recognizes my article as the original and chooses to rank my site instead of the authority site that simply republished my article?
Content Development | | kriistjanm1 -
Transfer existing blog to wordpress.org or start a new blog
My blog sits on the wordpress domain http://gardenbeet.wordpress.com/ - it has good page rank and has around 300-400 visits per day - should i move it to my website or Should I start a new blog? i have a page set up for it on my website but it now has good rank http://www.gardenbeet.com/content/design-blog.html - and now want to keep this URL am a bit confused - what is the best strategy in terms of SEO?
Content Development | | GardenBeet1 -
Blog as sub folder or subdomain
Is it better to set up a blog using a sub folder on the website's domain or by using a subdomain: http://www.domain.com/blog/ http://blog.domain.com
Content Development | | yourspares0