Help on blog topics for my niche
-
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk
The company is based around offering trenchless technology across the UK.
The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.
I didn't seem to get much out of ubersuggest, soovle and google instant.
Has anyone got any ideas?
Thanks
Shaun -
Thanks for your insightful reply Keri.
I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.
-
I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?
-
No worries Shaun.
If you can get a debate going between industry heads and influences, you could quite easily generate national PR.
Flooding is hot topic in the UK media atm, i'd exploit it while you can.
-
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
-
Thanks Gyi,
Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.
I like your ideas, they are different to Martins and give me some more to go on!
Would it be wrong to pick on places where it has gone wrong and how we would of done it different?
-
Thanks for your reply, Martin.
Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.
Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.
The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.
-
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
- Why trenchless technology is preferable to other solutions in terms of environmental impact.
- News stories about "non-trenchless" pipe installation gone wrong.
- pipe installation cost estimator tool (including environmental costs).
- Disasters caused by trenching, etc.
-
Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.
For Example:
UTXs and trackside drainage.
Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.
other suggestions would be:
- Product History
- Advancing technologies
- Company snippets (target, sales, charity ect)
- Sales targeted blog
- facts and facets
- Top ten lists ect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Global Blogs vs Regionalised blogs
Im in the process of launching a blog. The blog will be for global audience. If I wanted to target a more specific region in the future example UK would it be advisable to launch a separate blog for the UK market or how could I regionalise the posts if I kept blogging on the Global blog.
Content Development | | Clickatell20 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Rand's blogging graphics
What software and graphics does Rand use to make his blog posts look so good? I recall seeing a blog about it that gave tips and insights for adding graphics to your blog posts.
Content Development | | -Noah0 -
How many blog posts per page are enough?
Any thoughts on how many blog posts per page are enough for SEO? Assume about 800-900 words per post.
Content Development | | casper4340 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0 -
Duplicate content for manually setup blog and wordpress blog
We have a website where the ecommerce will not allow us to host blog. So we created our own manual blog page setup. Will this flag duplicate content on Google? http://www.homesupershops.com/blog and http://www.homesupershops.com/blog-july have same content. How come on a word press the same content on http://www.vizionseo.com/blog/ and http://www.vizionseo.com/blog/2011/05/how-can-your-business-rank-high-on-google-maps/ does not flag duplicate content?
Content Development | | VizionSEO990 -
External Domain for Company Blog
Please help me decide the benefit (from an SEO perspective) of hosting a company blog externally (either on blogger or self-setup external domain) or hosting on company's website.
Content Development | | bcmull0