How do i raise my product pages authority - ecommerce
-
hi, just started here and going through my website to make sure everything is fine and relevant to the search terms i am aiming for.
However i notice a lot of my pages have an authority of 1 which clearly isnt acceptable! how do i best go to modify this so the authority is risen?
-
I would not spend one moment checking the authority of my pages.
Not one moment.
Instead, spend that time getting generous product descriptions on those pages and create great images to display the product. All of those words will pull traffic from search on long tail queries. They will show google that you have a substantive site. They will inform the customer about your product and help make a buying decision. The images will help sell the product and reduce the number of product questions that you receive.
Creating a great site with great content is what produces results. Page authority produces nothing. It is possible to develop huge page authority but be completely ineffective at the goals of your website.
Create pages and sites that serve your intended visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Aggregate rating for products
hello Currently I'm working with a retail customer to optimize his search experience. There's some odd behaviour about aggregate ratings for products. Products without a price (price based on daily demand) are shown with proper delivering the 'rich snippet' search result. On the other hand, products with a price are shown normally without any mark up. Here's what I did for now checked mark ups code wise (used the markup validator) re-submitted xml sitemaps search query is (for test purposes): [product name] + [retailer brand name] the question is: why aren't just these specific aggregated ratings (with a price) shown and the other ones are shown properly? Furthermore, is it a question of relevancy (can't imagine that cause the search query is really specific to the needed result)? thank you!
Technical SEO | | f_ryf0 -
What should I do about not found pages?
I took over a site that had been hacked. A bunch of pages were created that said domain.com/cms/viagra. The pages are gone but they still show in webmaster tools as not being found, which is what I want. However, should I do anything besides leaving them as 404?
Technical SEO | | EcommerceSite0 -
Product pages getting no internal links in Magento
Hello I think i have a serious problem. Most of my products are not getting internal links.
Technical SEO | | macrovet
I discoverd this when i was running a Crawl Test Tool Report | Moz Here an example of one product.
This product can be navigate to a normal way true the navigation structure on my website. The navigation is http://www.macrovet.nl/scheermachine/scheerapparaat-paard-paardenscheermachine.html
On this page is the product URL: http://www.macrovet.nl/aesculap-econom-equipe-gt674.html
Time Crawled 2014
Title tag: Aesculap Econom Equipe GT674 | Macrovet.nl
Meta Description: Bekijk en bestel een Aesculap Econom Equipe GT674 paardenscheermachine voor de scherpste prijs Macrovet.nl
HTTP Status Code: 200
Referrer http://www.macrovet.nl/sitemap.xml
Link Count: 550
Content-Type Header: text/html; charset=UTF-8
4XX (Client Error): NO
5XX (Server Error): NO
Title Missing or Empty: No
Duplicate Page Content: NO
URLs with Duplicate Page Content (up to 5)
Duplicate Page Title:No
Long URL NO
Overly-Dynamic URL NO
301 (Permanent Redirect) NO
302 (Temporary Redirect) NO
301/302 Target
Meta Refresh NO
Meta Refresh Target
Title Element Too Short NO
Title Element Too Long No
Too Many On-Page Links YES
Missing Meta Description Tag No
Search Engine blocked by robots.txt No
Meta-robots Nofollow No
Meta Robots Tag INDEX,FOLLOW
Rel Canonical Yes
Rel-Canonical Target http://www.macrovet.nl/aesculap-econom-equipe-gt674.html
Blocking All User Agents No
Blocking Google No
Internal Links 0
Linking Root Domains 0
External Links 0
Page Authority 1 Domain Autority 30 Do you have an answer what is wrong, thanks for your answers Regards,
Willem-Johan0 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
Duplicate pages
Hi Can anyone tell me why SEO MOZ thinks these paes are duplicates when they're clearly not? Thanks very much Kate http://www.katetooncopywriter.com.au/how-to-be-a-freelance-copywriter/picture-1-58/ http://www.katetooncopywriter.com.au/portfolio/clients/other/ http://www.katetooncopywriter.com.au/portfolio/clients/travel/ http://www.katetooncopywriter.com.au/webservices/what-i-do/blog-copywriter/
Technical SEO | | ToonyWoony0 -
Indexed pages and current pages - Big difference?
Our website shows ~22k pages in the sitemap but ~56k are showing indexed on Google through the "site:" command. Firstly, how much attention should we paying to the discrepancy? If we should be worried what's the best way to find the cause of the difference? The domain canonical is set so can't really figure out if we've got a problem or not?
Technical SEO | | Nathan.Smith0 -
Too many on page links for WP blog page
Hello, I have set my WP blog to a page so new posts go to that page making it the blog. On a SEOmoz campaign crawl, it says there are too many links on one page, so does this mean that as I am posting my blog posts to this page, the search engines are seeing the page as one page with links instead of the blog posts? I worry that if I continue to add more posts (which obviously I want to) the links will increase more and more, meaning that they will be discounted due to too many links. What can I do to rectify this? Many thanks in advance
Technical SEO | | mozUser14692366292850 -
How to optimize achor text links on ecommerce category page
A category page on an e-commerce sites, containing a list of the products within the category, usually shows the product image above the product text link. If both image and anchor text link to the product page, this would mean that the image is counted as the link in terms of ranking value. What would be the best way to make the anchor text count in stead of the image? I guess some ways would be: 1. Not making the product image a link
Technical SEO | | DeptAgency
2. Using some kind of link masking / redirecting technique for the image
3. Employing a technical trick to make the anchor text link come first in the code readable by search engines. What would be the easiest way to solve this issue? Or do you believe it's not worth bothering?0