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Structured Data and Location

Image & Video Optimization

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casper434 last edited by

I have heard it argued recently that the use of structured data such as schema.org to identify your business location on a website should help SERP in local search. Why is this important if the location is clear on the website and why should it make a difference if the site is already showing well in local search?
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casper434 last edited by

Makes sense, thanks Alan
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AlanMosley last edited by

it may not make a difference if it is already clear, but schema makes sure it is clear, how does a search engine link a business name to a address, it is hard to get that right, but with schema it makes it definate
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