I am the only one at my company responsible for SEO
-
This includes onpage, blogging, social media, link building, content creation, reporting, etc Etc ETC!!! The company I work for has about 100 employess and we are an eCommerce company. I have recently taken over all the SEO duties, as the person before me left. In the past we relied heavily on link building but that seems to be losing steam with Panda and Penguin. Is it even possible in this day in age for one person to keep a company afloat in the competitve SEO world? If so, what should I devote most my time to?
-
How do you feel about guest bloggin? Our site has a blog but all blog entries are written by me. It can be difficult to find something new to write about ont he same topic everyday. Also it takes an hour or two to write worthy content. Just spewing something out to get new content is not worth it. I want to allow guest blogging. This will create more time for me to focus onother SEO tasks and broader blog topics. The carrot for guest blogging would be a link to the guest bloggers site. However, it is believed by the powers that be at the company that we never want any outbound links. Once we have them on our site we want them to stay here.
-
What is the easiest most efficient way to transfer from relying soley on backlinks to a content strategy? I don't want to completely kill off the backlinking we do now because I don't want to take a risk of a serious SEO drop. Although, we need to do it quickly as we have been hit by Penguin and Panda.
-
EGOL is sopt on. You will find the other hat you need to wear is that of "diplomat."
-
Yes and no EGOL. Their sales tanked, but they still rank really well for some terms for which we are competing against them. I think it's only a matter of time.
-
Great additions here. Internal training, awareness, and participation are key.
Thanks for the reply.
-
if you are going to tackle this alone, I would try to leverage as many resources internal as possible
I like this.... it means go to the boss and get a mandate to delegate parts of the SEO job to people in related positions.
Honest... It means that you have to train the people who do product descriptions to write the title tags, train the IT folks to keep the site running right, train the sales people to get customers linking back, train the buyers to get suppliers linking back... you got the idea?
Get customer relations to write content, marketing people to write content, product experts to write content, get the CEO to write regular blog posts, find customers who love you who will allow you use their letters.
-
Hey Dana... did the site of the first company tank yet?
-
The short answer is, yes, you can do it. It's not easy, but it can be done. I was once the lone SEO for a company of about 100 and I left. They were relying heavily on link-building (via blog networks) and I fundamentally disagreed with their approach (the basically set up fake blog networks all over the place and piled them high with links and over-optimized anchor text.
I am now the lone-SEO at one of their competitors and encouraged to engage in white hat SEO. If you are on your own, the best place for you to keep up with the ever-changing world of SEO is right here at SEOMoz and I'd also follow the guys at Distilled, Barry Schwartz at Search Engine Land, the good folks at Search Engine Journal and if at all possible, attend MozCon in Seattle this summer. It will be worth every penny your company spends to send you.
Good luck Jean-Pierre. Just remember to prioritize stuff. Know what's going to have the biggest impact on your company's business goals and go after that and be able to prove your results. Then hang out here when you get stuck or just need a pat on the back
Dana
-
It will be very difficult for one person to serve all of your company's SEO needs.
However, if you are going to tackle this alone, I would try to leverage as many resources internally as possible. I would make sure you are allowed to stay in constant communication with all departments, especially marketing and website development. Also, I would make sure that they are aware that you need to be in the loop to what their departments are doing.
If you website is up to speed with most of the on-page criteria, I would focus my efforts on link building and content creation. The marketing department will have some great assets and resources that you can use to build great links. Also, if y'all work together, you may get them to understand how press and events are great link building tools, which will help your efforts.
I would also make sure that you are involved in all changes/update to the website to make sure all things are done with search engines in mind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about pruning your website/blog for SEO
Hey all, So I checked out "The What, Why, and How of Pruning Your Website for SEO" and recently read ahrefs well known article on seo strategy and both really focused on the idea of removing poorly performing pages on your site for an SEO boost. I've asked this question in a few different ways before but I was hoping to get some more insight into this. If my company's blog has thousands of posts going back 5 years, 99% of which only really had pageviews on the day of their release and then after that receive no traffic, direct or organic, am I better off getting rid of (301) 99% of these posts and only sticking to/improving important/performant posts? Does anyone know how other blogs/sites deal with these sorts of issues. Where one function of the blog is to provide informative articles and the other function to post little tidbits (with barely any copy and rapid relevancy decay rate) meant to promote interaction with the blog community (like polls or one line contest winner announcements). Is this an issue of misusing the blog? For example, should the blog just be used for articles and all contests etc. be moved to social media? Thanks in advance for your insights, Roman
Social Media | | Dynata_panel_marketing0 -
Google + and SEO
Hello, A couple of competitors that I keep an eye on over the last couple of months have been really going for the Google + links and according to Opensite explorer they have over 200 social page metrics for Google +. I was just wondering if there has been an update that I have missed that gives follow links for Google + or does Google + affect Domain authority? And if so can I just use my own Google + account to create these social page metrics or does it depend on someone else sharing my posts? Many thanks
Social Media | | mblsolutions0 -
Facebook description - How it affects SEO
Hello MOZ community, Today my SEO team and I talked about the activities we do in the social media. And one of the things that we discussed is the post description/caption. We upload a lot of unique, fresh and high quality content to our website on daily base, so we want our customers to reach these articles by sharing it on our social media channels. My question is: what is the best way to share a post in Social Media Channels and specially on Facebook ? what description should we use ? is it better to use the article's title? or new text with CTA (call to action) and ask the users to click on the link to read the article in our website ? Another question: how can we use the keyword targeting in the Social Media ? Thanks 🙂
Social Media | | JonsonSwartz0 -
Duplicating content on more than one social network
I am just getting in to social media for my company and i can find an answer to my questions. Different people give a different answer. Question: i have written a post and uploaded it to our Google+ page. If i upload the same post / content to our Facebook page, will this fall foul of the 'duplicate content' rule with Penguin? Or does that rule only relate to websites? Any Guru's out there with an answer? Much appreciated. Si
Social Media | | DaddySmurf1 -
Do bitly and owly shares on social media help out my site for SEO?
Hi Mozzers, Do shortened URLs, such as bitly and owly help out my website in terms of SEO? I know they will help in terms of referral traffic from people clicking on the URLs, but how about increasing DA, PA, etc.? Thanks!
Social Media | | Travis-W0 -
Where to find good SEO freelancers?
Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies" offering all the same thing.
Social Media | | wadap0 -
SEO Master accounts?
We just got off the phone with our current SEO/ SEM provider and was shocked to hear that we are essentially renting the FB pages and Google + pages we paid them to create for our 100+ locations. We were told that all the pages have been created under a "Master SEO" account and we would immediately lose any juice from these pages if they are not under their account. He claimed the pages were given their rankings because the account they are associated with vs. the actual SEO done. Can anyone shed some light on this claim. I have never heard of such a thing.
Social Media | | Buddys0 -
Social Signals and SEO
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
Social Media | | chris.green0