Click through rate crashing...
-
I have been on a pretty big content upgrade on my websites.
More content
5 pages to 14 pages
100 words to 500+ words per page
More images
More alt tags
This has increased my traffic & my click through rates due to a massive increase in impressions.
But because the impressions have gone up so much further my CTR had crashed.
I have gone from :
500--> 50
to
4500 -->70
In one month.
(Taken from Google webmaster tools)
Will having a much lower CTR hurt my ranking in the long run?
In the end I want more phone calls about my service so far I'm not yet seeing that conversion happening.
-
Just thought I would update on the situation.
I have just had a record month of calls and emails from positional clients.
Over 25 client contacts in 27 days.
By far a record May with 5 more days to go.
I'd say the new content is working well.
-
I don't want to be one of those sites that gets 1500 hits a day & no calls.
I have sites getting 100,000 / day and no calls... but we run adsense.
Maybe you should start selling something... what impulse buy could you offer?
-
That does make a lot of sense.
So as I start to rank lower for MORE phrases the CTR will go down because those NEW terms start lower in the SERPS.
So overall, a lower average CTR WON'T hurt?
I also noticed that one of my images had a huge spike in image search traffic but had a higher bounce rate since the people clicking on it did not get to see more "dirty" images...
I'm having a hard time mulling over more general traffic VS less very direct traffic.
I don't want to be one of those sites that gets 1500 hits a day & no calls.
-
Let's say that your old rankings were #3s #2s and #1s.
If the new pages and new keywords are ranking at #5s #6s and #7s then CTR would be expected to go down. Right?
So compare average ranking to average CTR.
Alternative is that competitors have more appeal in their title tag. Maybe offering free beer!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce Rate: Would GA consider a user interacting with a single page (i.e expanding text), before exiting a bounce?
Hey guys, I have done a ton of research regarding bounce rates, yet I cannot seem to find the answer I'm after. Senario: BoIf a user follows a link and lands on a product results page with various sets of filters and an "apply" button, looks through the site, adjusts the filter functions (without changing the url structure) and exists without going to another page - would that qualify as a bounce in Google Analytics? For example: If I click 'details' to see expandable text on a results page ( /credit-cards). The dynamic url I'm talking about is below: https://masii.co.th/thai-en/credit-card/compare-buy?category=shopping%2Ccashback%2Cair_miles%2Cassistance%2Cdining%2Cpetrol%2Crewards&income=30000
Search Behavior | | Masii0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
Bounce Rate Spike Overnight - Did anyone else notice this?
Hello Moz Community, Starting August 12th, 2015, my overall website traffic bounce rate spiked literally over night and I am trying to figure out why? My traffic increase rate remained the same.
Search Behavior | | CamiloSC
My time on page actually nearly doubled.
but my bounce rate shot up from 9% to 82%. This is the same issue for almost every page in my 500+ page website. My bounce rate in every page was always below 14%. And literally over night on August 12th, the bounce rate skyrocketed. Did something roll out around that time?
Does anyone else have this same issue that would be kind enough to share some insight?0 -
Local SERPs Question - Phone Call or Click?
I have a client who recently experienced a boost in local organic rankings. They were appearing towards the bottom of the local (maps) results (with their phone number & address listed) for their main target keywords. After this ranking boost, they are now positioned higher in the SERPs, in the traditional organic section. It seems as though this boost in rankings has actually caused a slight DECREASE in organic search traffic to their website. My theory is that when they were listed in the Google+ Local section of Google, some people must have been calling directly from the SERPs instead of actually clicking through to their website. Due to the issues involved with organic call tracking, it's obviously difficult to measure the actual impact of strong Google+ Local rankings. So, I'm on a mission to find some reliable data on this. For my own peace of mind and that of my client. Does anybody know of any research conducted that analyses the % of local searches that result in a phone call directly from the local SERPs without actually clicking through to a business' website or Google+ page? In know this is a tricky one (and probably harder to ascertain on desktop than mobile) but any advice would be much appreciated. Thanks!
Search Behavior | | Dave_Eddy0 -
Clicking on SERPs
I've spoken to 2 people in the past few weeks, who have clients who search for their keywords every day, and then click on their own links, but not others, in the belief that this is good for their website ranking. Google does track clicks with redirects, so I can understand that they would know someone searched for a term, and they clicked on a result. I could understand if it was once per month, but doing it every day? And if they keep coming back, to search for other keywords and click on those results too. Looks like they would just paint a very large target on themselves. What's your opinion?
Search Behavior | | loopyal0 -
Bounce Rate and Time on Site
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
Search Behavior | | bronxpad0 -
What is a Achievable SEO Growth Rate?
Hi Mozzers, I have a question for you today. What is the achievable SEO growth rate (non branded SEO) for a typical job portal style site if you are also taking into consideration there is a blog with a lot of useful content being produced on a daily basis? How has your SEO growth rate been? Is it normal to think that the non branded traffic can grow by 1000 visitors or more a day each month? if I hit 1000 visitors per day this month, then 2000 visitors per day next month, 3500 visitors per day the month after that and so on? I know it's difficult to give numbers like this. Assuming it's a 1000 visitor growth, that mean it's a 50% or more SEO growth each month. it will be interesting to know how your growth rate has been. Thank you.
Search Behavior | | jombay0 -
.com Doman and off-shore host for an Australia company, does this hurt ratings?
We have a site based in Australia that has been using the .com domain. Recently the .com.au became available and we purchased it and use a 301 redirect. Does having a site hosted off-shore and a .com rather than .com.au for a company affect the ratings in google.com.au for Australian traffic?
Search Behavior | | oznappies0