Click through rate crashing...
-
I have been on a pretty big content upgrade on my websites.
More content
5 pages to 14 pages
100 words to 500+ words per page
More images
More alt tags
This has increased my traffic & my click through rates due to a massive increase in impressions.
But because the impressions have gone up so much further my CTR had crashed.
I have gone from :
500--> 50
to
4500 -->70
In one month.
(Taken from Google webmaster tools)
Will having a much lower CTR hurt my ranking in the long run?
In the end I want more phone calls about my service so far I'm not yet seeing that conversion happening.
-
Just thought I would update on the situation.
I have just had a record month of calls and emails from positional clients.
Over 25 client contacts in 27 days.
By far a record May with 5 more days to go.
I'd say the new content is working well.
-
I don't want to be one of those sites that gets 1500 hits a day & no calls.
I have sites getting 100,000 / day and no calls... but we run adsense.
Maybe you should start selling something... what impulse buy could you offer?
-
That does make a lot of sense.
So as I start to rank lower for MORE phrases the CTR will go down because those NEW terms start lower in the SERPS.
So overall, a lower average CTR WON'T hurt?
I also noticed that one of my images had a huge spike in image search traffic but had a higher bounce rate since the people clicking on it did not get to see more "dirty" images...
I'm having a hard time mulling over more general traffic VS less very direct traffic.
I don't want to be one of those sites that gets 1500 hits a day & no calls.
-
Let's say that your old rankings were #3s #2s and #1s.
If the new pages and new keywords are ranking at #5s #6s and #7s then CTR would be expected to go down. Right?
So compare average ranking to average CTR.
Alternative is that competitors have more appeal in their title tag. Maybe offering free beer!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce rates and TOS: Most trustworthy global benchmarks
Hi all, I'm trying to write a blog post about the human attention span and the likelihood of people bouncing on websites. After doing some research I'm surprised about how many 'outdated' numbers are circulating: many articles refer to studies from '12 or '14. Like this:
Search Behavior | | RaoulWB
https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Do you guys have specific sources you find most trustworthy/timely when it comes to topics like global Time On Site averages and Bounce Rates? Would be much appreciated, thank you,
Raoul0 -
Bounce rate high because customer login on different domain
Years ago we switch domain names for our site for almost everything except the client log in portal. Now we are experiencing really high bounce rates because site visitors will go to our site and then click on the client log in portal which takes them off our domain and on to our old domain. Because of this our bounce rate is around 80% and I know this is negatively effecting our traffic. Is there any way to fix this without switching the domain for the client log-in portal? Thanks for everyone's help!
Search Behavior | | Brit-Page0 -
Bounce Rate: Would GA consider a user interacting with a single page (i.e expanding text), before exiting a bounce?
Hey guys, I have done a ton of research regarding bounce rates, yet I cannot seem to find the answer I'm after. Senario: BoIf a user follows a link and lands on a product results page with various sets of filters and an "apply" button, looks through the site, adjusts the filter functions (without changing the url structure) and exists without going to another page - would that qualify as a bounce in Google Analytics? For example: If I click 'details' to see expandable text on a results page ( /credit-cards). The dynamic url I'm talking about is below: https://masii.co.th/thai-en/credit-card/compare-buy?category=shopping%2Ccashback%2Cair_miles%2Cassistance%2Cdining%2Cpetrol%2Crewards&income=30000
Search Behavior | | Masii0 -
How can I reduce my high bounce rate?
I've recently upgraded to a WP site but i have a very high bounce rate. It is typically 75-80% and recently I saw a 95% bounce rate. I found part of the issue was I neglected to change the urls for my adwords acct but I did that weeks ago and its still very high. Last week, for 1 day only i had 18% but it shot back up when I made some code changes that didn't pan out as expected. The site is an online store and is www.cheaptubes.com I really need to fix it. my business is severely hurting. Any and all ideas are appreciated.
Search Behavior | | cheaptubes0 -
Bounce Rate Spike Overnight - Did anyone else notice this?
Hello Moz Community, Starting August 12th, 2015, my overall website traffic bounce rate spiked literally over night and I am trying to figure out why? My traffic increase rate remained the same.
Search Behavior | | CamiloSC
My time on page actually nearly doubled.
but my bounce rate shot up from 9% to 82%. This is the same issue for almost every page in my 500+ page website. My bounce rate in every page was always below 14%. And literally over night on August 12th, the bounce rate skyrocketed. Did something roll out around that time?
Does anyone else have this same issue that would be kind enough to share some insight?0 -
Local SERPs Question - Phone Call or Click?
I have a client who recently experienced a boost in local organic rankings. They were appearing towards the bottom of the local (maps) results (with their phone number & address listed) for their main target keywords. After this ranking boost, they are now positioned higher in the SERPs, in the traditional organic section. It seems as though this boost in rankings has actually caused a slight DECREASE in organic search traffic to their website. My theory is that when they were listed in the Google+ Local section of Google, some people must have been calling directly from the SERPs instead of actually clicking through to their website. Due to the issues involved with organic call tracking, it's obviously difficult to measure the actual impact of strong Google+ Local rankings. So, I'm on a mission to find some reliable data on this. For my own peace of mind and that of my client. Does anybody know of any research conducted that analyses the % of local searches that result in a phone call directly from the local SERPs without actually clicking through to a business' website or Google+ page? In know this is a tricky one (and probably harder to ascertain on desktop than mobile) but any advice would be much appreciated. Thanks!
Search Behavior | | Dave_Eddy0 -
Bounce Rate and Time on Site
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
Search Behavior | | bronxpad0 -
80% Bounce Rate.. Any ideas why?
I launched at the beginning of the year and get about 7k uniques a month with about 50 or so unique pages. (Just in case sample size is maybe an issue?) Anyhow, here is an example page, it has about 1200 uniques and a bounce rate of 90% http://winefolly.com/update/calories-in-wine/ Any ideas why? A lot of traffic comes from social media right when the post comes out, maybe they are looking and leaving?
Search Behavior | | winefolly0