How to optimize content pages with ecommerce?
-
Some content pages act as buyers guides for certain products for example
Used Paddle Boards for Sale - http://www.islesurfboards.com/used-paddle-boards-for-sale.aspx this is a content page that gets huge amount of traffic and is pure content with no products on the page,
but we also have a ecommerce section of the site that is
Used Paddle Boards for Sale -http://www.islesurfboards.com/buy-used-paddle-boards-for-sale.aspx however this page just has a small paragraph and all the ecommerce product related to this section on the page.
The content only page above gets all the traffic and rank and then they click over to the actual ecomm section wiht the products from a link on that page.
Should i merge these two together so its just one page and put the content on the ecom page? If i do all the content with push the ecommerce products down which is not good so what does anyone recommend as a best practice? Also will this mess up the content pages rank is i merge them assuming i redirect?
or Keep them seperate like i have with a content page regarding "used paddle boards for sale" and an ecommerce page that sells acutal "used paddle boards for sale"
-
One thing to try testing is to have your product at the top of the page, with all your content below it utilizing tabs. A great example of an ecommerce site that does this (that's killing it in SEO) is Overstock:
http://www.overstock.com/Office-Supplies/Ergo-Value-Mesh-Medium-Back-Task-Chair/3861788/product.html
See how they have the product at the top with a short paragraph and a buy button, but below it they have a bunch of tabs with content on them with additional info such as product details, reviews, q&a, etc. This is a great approach for balancing sales conversions and having more content on the page.
-
If I were you, I'd consider merging them. The intent of the page is to sell and I'd rather present them what they are looking for right there or a clear call to action.
I am guessing you have multiple sets of pages like these. What's I'd do is find 1-2 examples of lower risk pages and merge them. Make sure you use the better ranking page and optimize it better (if you can) and then 301 redirect the other page to this page.
Based on the results of this test, you should have a solid plan of action. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shortened page titles and changed urls to match, will this effect my page rankings?
In my recent crawl, I was given a bunch of 200 errors for having titles too long, i rewrote the titles and changed the URLs to match (using wordpress). I was then informed by my boss that changing the URLs like I did (www.website.com/abc ->www.website.com/xyz) may have changed our page rank for those pages and if so i should revert them to the old urls. There are about 14 titles in total that I made these changes to. Would it be quicker to change the URL's to their old names, or better for me to use 301 redirects to point the old urls to the new ones? Will either renaming the urls of the new titled blogs with their old titles or using 301 redirects have better SEO results? Does wordpress automatically make these redirects for me? When I click a link of the old urls I kept saved in a document it still goes to the page.
Content Development | | dclauser0 -
What if your content is getting social shares but no links?
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
Content Development | | ProjectLabs0 -
Duplicate content problems, so why does WordPress post onto Tumblr?
Hi Everyone, Basically I know that if you have duplicate content your ranking is effected! This I understand, so why is it that WordPress has the option to post your blog entry straight onto your paired Tumblr account? Surely if this can be done, I can have the same content on the company website but also on WP and Tumblr? Or is there some sort of method to how it works specifically for those 2 websites? Thanks in advance.
Content Development | | MariusFermi0 -
How to best take advantage of content being used on another site?
We've never syndicated content or done "article marketing". Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it. There are two ways the occur to me: Have them create pages with the exact same text as on our pages, but put in the header of those pages Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX" Does anyone have opinions on which way is best, or another approach?
Content Development | | DanCrean0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0 -
Metrics to measure the quality of content?
When trying to decide what is low quality content, page views & bounce rate are the main indicators I use for pages already on site. But, how do you measure the quality of content that you are trying to produce? Is it entirely subjective?
Content Development | | nicole.healthline0 -
Is Creating a Lot of Content A Bad SEO Strategy?
In Danny Dover's book, Search Engine Optimization Secrets, he talks about how every page on your site should be at least a little linkworthy, or it is just sucking link juice from the rest of the site and not contributing any. Does this mean that creating a lot of content, (like a daily news article on your site that summarizes industry news or something similar) is not a good SEO strategy? Should you limit the amount of content pages on your site unless it can attract links or hits on one of your target keywords? Thanks!
Content Development | | SparkplugDigital0