Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Web Designers and SEOs using backlinks from client sites

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Web Designers and SEOs using backlinks from client sites

    Link Building
    3
    7
    2755
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • littlesthobo
      littlesthobo last edited by

      What are your thoughts on SEOs and web designers putting their own links in the footers of client sites.

      For the sake of argument, lets assume that the client is happy for the link to be there. I'm referring to the SEO merits of the link being there from an 'irrelevant' website.

      My belief is that this goes against what Google is looking for and that these are irrelevant links and likely to be picked up and penalised.  That's what I believe!

      However, I see lots of sites offering SEO services that have dofollow links from their client sites, using exact match anchor text and they are all ranking highly.

      Is it just a matter of time before Google sniffs them out and penalises them for it?  Or should I be going through my client sites and adding myself a dofollow link in the footer? (with their permission of course).

      The highest ranking sites in any UK city do this.  If you search SEO Manchester, SEO Leeds etc and find the top ranking sites and check them out on opensite explorer, they are all using a disproportionate amount of dofollow backlinks form client sites.

      1 Reply Last reply Reply Quote 0
      • ChristopherGlaeser
        ChristopherGlaeser @Mark_Ginsberg last edited by

        Excellent point on the anchor text.  I reviewed a number of high ranking sites with DA of 95+ that use these links in the footer and they only use the site name in the anchor text.

        Best,
        Christopher

        1 Reply Last reply Reply Quote 0
        • Mark_Ginsberg
          Mark_Ginsberg @littlesthobo last edited by

          I don't think there's no reason to nofollow this branded link - you built their site, they chose you and have kept that link on there - that's a pretty good signal that they are endorsing your work. If they want it removed, by all means they'll remove it, or ask you to remove it, or replace you with someone else and remove it. So I'd leave it as followed - but definitely go with branded.

          You may also want to consider creating a page of clients you've worked with in the past/portfolio type page, and then link to that page instead of the homepage. If you get hit, you can always kill that page and start another internal portfolio page. With the homepage, that's much harder to do.

          1 Reply Last reply Reply Quote 2
          • littlesthobo
            littlesthobo @Mark_Ginsberg last edited by

            Thanks Mark - Would you be happy with a dofollow branded link, or err on the side of caution with a nofollow link?

            Mark_Ginsberg 1 Reply Last reply Reply Quote 0
            • Mark_Ginsberg
              Mark_Ginsberg last edited by

              I'd be very hesitant to add target anchor text in these links - I've seen sites that had built links like Web Design and SEO services by Company X - web design points to the webdev page, seo points to the seo page on the company website. These sites got rocked by Penguin - footer site wide links with keyword rick anchor text pointing to target pages leads to heavily overoptimized backlink profiles that are awesome penguin food. Don't do it! Just use a branded link or a naked anchor link (www.companyx.com) as the link back, otherwise you're just asking for trouble.

              littlesthobo ChristopherGlaeser 2 Replies Last reply Reply Quote 2
              • littlesthobo
                littlesthobo @ChristopherGlaeser last edited by

                I agree I like to see them there, but I'm wondering how Google would view these links given the irrelevance of them on the actual site?

                1 Reply Last reply Reply Quote 0
                • ChristopherGlaeser
                  ChristopherGlaeser last edited by

                  What are your thoughts on SEOs and web designers putting their own links in the footers of client sites.

                  When considering actual number of links, this practice is perhaps even more common in online software suites (e.g. phpBB) and online services (e.g. Volusion eCommerce), neither of which use nofollow.  Regarding user experience, I'm fine with these links if they are in the footer because there are times when I really do want to know how a particular site was built.  In other words, that's what good links are for--taking the user where they want to go.

                  Best,
                  Christopher

                  littlesthobo 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • laurentjb

                    Backlinks from local businesses

                    backlinks backlink profile blog post backlinks

                    Hello, I need to make sure I understand this correctly. Will it help my SEO if I: find local businesses with a good DA & low spam score select businesses that are somehow related to mine (Insurance Agency) offer to guest post and include a backlink on their blog ( ask them if they'd like to reciprocate) For example, businesses such as
                    Roofing companies
                    Contractors
                    moving companies
                    etc Please let me know if there's anything I'm missing? Many thanks

                    Link Building | | laurentjb
                    0
                  • arashsahraii

                    my website seo

                    seo link building

                    my web site is : sahraii and my category products descriptions are very long but not getting any results from google
                    any suggest?

                    Link Building | | arashsahraii
                    0
                  • Morries8888

                    How does indexing backlinks affect SEO and search engine rankings?

                    backlinks

                    Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.

                    Link Building | | Morries8888
                    0
                  • aliasgarbabat123456789

                    Web 2.0 Backlinks

                    Hi Normal Web 2.0 websites like Wordpress.com, blogger.com have very High DA and PA. But when we create a subdomain, DA and PA falls to 1 as Google treats subdomain as new websites. Does it make any sense then to get backlinks from web 2.0 websites? will it help in Google rankings?

                    Link Building | | aliasgarbabat123456789
                    0
                  • heleneolsen

                    In Google search console all of sudden a lot of backlinks have disappear at "Link To Your Site"

                    Hi after update in Google search console yesterday a lot of backlinks in "Link To Your Site" have disappear, before we had 43x domains now we have 12x domains linking to the site. I have checked the sites where we had link do-follow before and they are OK. Can you please tell me the reason what has gone wrong. And also please guide me in fixing the issue , Hope to hear from you soon..! URL: https://www.finanstopp.no/

                    Link Building | | heleneolsen
                    3
                  • roberthseo

                    Best of the Web directory

                    Does http://botw.org/  (Best of the Web directory) have any SEO value these days? Would you recommend listing on there?

                    Link Building | | roberthseo
                    0
                  • emh1969

                    Backlinks from non-relevant site

                    There's a forum I used to participate in that allows you to include a link to your website in your signature block.  I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead.  Hardly anyone uses it anymore.  BTW, the website that houses the forum is still popular within is niche (articles, etc).  Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business.  I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site?  Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!

                    Link Building | | emh1969
                    0
                  • JML1179

                    Seo & Real Estate Site?

                    I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes. A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate. How confused would google be? Is there an acceptable strategy to making this a reality? Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry. Help 🙂

                    Link Building | | JML1179
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.