Anchor Text Choices
-
Hi There,
Looking for some advice on the choice of anchor texts. Is it smart to include your domain name in addition to key words? What are the pros cons of including both vs. just doing a key word?
Thank you!!!
-
Thank you for your quick response! As you can tell by my "Aspirant" status, we are early at this and I have also been advised to pick some key words and really work at them before doing "all: of them. How would you recommend balancing your advice, with balancing the need to rank for something?
Thank you!
-
Use everything. Link build with a different long tail anchor text every time. That includes with and without brand name. It's just another way of getting more variations in there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text or inbound link keyword limits
With google's new algorithm, websites can get punished for keyword stuffing or too many of certain back links...so my question is, is there a limit on the keyword/anchortext used for a website containing a keyword you want the website to rank with?
Link Building | | SeobyKP0 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
Second anchor text on page. Does it count?
Back in 2008 there was "proof" that the anchor text of a second link on a page would not be counted for the anchor text.
Link Building | | Stramark
In the MOZ starter guide it is still advocated: https://moz.com/learn/seo/anchor-text BUT in 2014 it was reported on searchengine land:
http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718
That the second link might be counted. Direct link to the matt cuts video from 28 may 2014
https://www.youtube.com/watch?v=5AsLWIuNNMU (Even in 2010 there where already some different opinions and work arounds.
https://moz.com/blog/the-first-link-counts-rule-and-the-hash-sign
https://moz.com/ugc/3-ways-to-avoid-the-first-link-counts-rule (2011) Question: did anyone recently test this recently? The deeper questions are:
1:is the LINK value counted if you have more that one link on a page to another page?
2: is the Anchor text counted if you have more than one anchortext to another page? The most interresting i have is that i have a menu from which i link to my important pages. Does it help to put extra links in the content to specific pages?1 -
Anchor text
Hi there, I am looking at creating some back links into my website using guest blogging, be it product reviews, competitions or writing the post myself. I had a look at my competitors back link profile, all I can say is that they all look artificial (paid for) the article itself reads well, however when I see something like this: 'If you house got burgled and you never had home insurance in place, you could lose thousands of pounds of household goods' It just looks paid for, the question is if I am placing a guest post on a blog, what is best practice in making the link look more natural? Thank you
Link Building | | Paul780 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess :(
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess 😞 If my anchor text is New York Real Estate - then it should vary using other words so what percentage should each page own anchor text vary ? Is it 80% anchor text and 20% non - anchor text EXAMPLE: 80%
Link Building | | helpwanted
NEW YORK REAL ESTATE 20%
XYC COMPANY
BUY A HOUSE
SELL A HOUSE
CLICK HERE0 -
Over Optimised Anchor Text
Hi. We are new to the seomoz community so just getting the hange of it. We have run a few reports and found that we have to many links with the eaxct match anchor text. We are as a result we feel penalised and held back at no.7 or lower. There doesn't seem to be any other logical explanations why aren't higher besides that. What would the best way to deal with this over optimisation issue? Thanks
Link Building | | GardenGamer
Shannon0 -
How to handle conflicting anchor text in left nav?
Our site provides two approaches for customers to locate the products they're looking for: Brand and Category. Where we're unsure if we're causing confusion for the search engines is when the left navigation filter link anchor text for these pages conflict with one another. For example, let's say we have a Snazzy Brand Type A widget, Blue, Squared. The nav links from a category approach could be: Widgets > Blue > Squared > Snazzy From the brand approach, we have: Snazzy > Widgets > Blue > Squared Where we have the conflict is in the instances of "Snazzy". From a category perspective, we direct customers down to the Snazzy Widgets page at /snazzy-widgets/ (as it's a filter). But from a brand perspective, we direct to the Snazzy brand page at /snazzy/. This means we have two sets of links with the anchor text of "Snazzy" that are going to two completely different pages. Repeat this across a variety of categories, and you have many instances of "Snazzy" all pointing to different Snazzy-related pages, but not to the Snazzy brand page (/snazzy/, /snazzy-widgets/, /snazzy-whatsits/, etc). So what's the best way to make sure we communicate the right information to the search engines, while still keeping the customer's browsing experience intact and enjoyable? Thanks!
Link Building | | ShawnHerrick2