Adwords Clicks correlating to Analytics Paid Visits
-
Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics.
Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis.
e.g 16th May.
Analytics > TrafficSources > Sources > Search > Paid = 208 visits
Adwords > All Campaigns, Total Clicks = 1153
i have found a few other questions asking the same thing here and here but dont feel they answer my question.
We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled.
Thanks, Tom.
-
It is possible that you have some broken links (bad urls) in you ads. Adwords checks to make sure your links are valid when you set up the ads, but if something changes with your website url later, you can go a long time before you notice that the clicks you are paying for are not landing on your website.
-
If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.
You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?
It is most likely down to either incorrect or missing Google Analytic codes. Check that first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics & Google Sheets
Hi guys, I'm looking to use google analytics google sheets extension to pull data into a google sheet with metrics from other tools e.g. semrush, moz, etc. From my understanding with google analytics google sheet extension its designed to run reports and doesn't really allow you to add other metrics. Basically what i'm trying to do is this: https://www.useloom.com/share/c1e42bfa60bd46fca2b1120018969ce8 Any suggestions/advice on how to do this would be great. Cheers.
Reporting & Analytics | | jayoliverwright0 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Splitting Google analytics data
Hi Everyone I'm not sure if this can be done but thought i would ask anyway. One of our clients has a website which is a 3 tiered website, basically this means different access levels for different users depending on their ip address. The split is as follows (business 1, business 2 and the general public all see different things and areas within the website) Now what we are wanting to do is essentially split our analytics data for each of the 3 different users on the site, Can this be done through Google analytics? Thanks in advance. ps If im not clear enough let me know and ill try clear it up
Reporting & Analytics | | TheZenAgency0 -
Google Analytics Goals - Different Domain
Hi, We currently need to setup a goal that involves a different domain. Any guidance would be greatly appreciated. more info: the checkout process is redirected to a secure.domain Just let me know if I can provide any additional info that may helpful.
Reporting & Analytics | | opusvo0 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Are RSS fees tracked by Google Analytics?
In both the new GA and former version, how are RSS feeds handled by Google Analytics. If not, is there an easy means by which to account for this traffic, in order to have a better picture of traffic. Thanks. Alan
Reporting & Analytics | | ahw0 -
How to link Analytics to Webmaster Tools at the profile level?
What do you do when you have a few profiles under one property in analytics (for subdomains etc) but you want to link each one of them to webmaster tools? Far as I know, you can only link them at the property level. Thanks! -Dan
Reporting & Analytics | | evolvingSEO0 -
Tracking page visits
Hi guys After a lot of effort and late nights our website has gone online. http://www.health2000.co.nz/ In google Analytics am I able to see what pages individuals clicked on before they went to the cart? Ive had a look at GA 'Flow Visualsiton' but it seems a little confusing. Thanks for your help Pete
Reporting & Analytics | | dawsonski0