Adwords Clicks correlating to Analytics Paid Visits
-
Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics.
Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis.
e.g 16th May.
Analytics > TrafficSources > Sources > Search > Paid = 208 visits
Adwords > All Campaigns, Total Clicks = 1153
i have found a few other questions asking the same thing here and here but dont feel they answer my question.
We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled.
Thanks, Tom.
-
It is possible that you have some broken links (bad urls) in you ads. Adwords checks to make sure your links are valid when you set up the ads, but if something changes with your website url later, you can go a long time before you notice that the clicks you are paying for are not landing on your website.
-
If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.
You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?
It is most likely down to either incorrect or missing Google Analytic codes. Check that first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Configure & Tracking Images in Google Analytic?
Hello Experts, Can anyone tell me for my eCommerce site how to configure images tracking in google analytic? And where can I see the image traffic in google analytic? Not sure I am asking correct question but confuse about image traffic. Thanks! Wrights!
Reporting & Analytics | | wright3350 -
Click to call tracking
I'm looking to add a click to call button, when a user lands on our quote page from a mobile phone. I'm wondering the best way of goal tracking? Our current method of tracking uses Events. I was wondering if this was a sensible way forward for this. The dev team are suggesting it may be a problem as it refreshes the page... I'm not a dev, so I don't fully understand it all! Thanks, Amelia
Reporting & Analytics | | CommT0 -
How do you adjust the Google Analytics date range?
Hello! Every time I log into Google Analytics (via desktop), the date range is set to October 1, 2013 to October 28, 2013. I've looked throughout the GA settings to find a place where I change this default setting to anything else ("Last week?") but have not be able to find where that setting is. Can you help? Losing my mind,
Reporting & Analytics | | SmileMoreSEO
Erik0 -
Exact Match in Google Search (Not Adwords)
I was going throught the list of keywords that have sent traffic to my site over the last 7 years and cam across one "A516 grade 70" that had hundreds of variants. Now in a lot of cases search volumes were different as were SERPS. We've tested a few variants with reworked pages (70% similar to original but optimised for variant keyword) and see good SERPS and traffic results. Theres obviously some diminishing returns here for us but the interesting question is when to these variants become an exact match and when not? In some cases the variants are unique because of the spacig, periods and hyphens used. there isn't a clear correlation with exact matc though. Insight appreciated. (Sorry for spelling errors. Form doesn't play nicely with iPad)
Reporting & Analytics | | Zippy-Bungle0 -
Google Analytics and Webmaster Tools Setup for Agencies
Hi, As agencies, what are people finding to be the best practices for allowing multiple members of the agency's team to access client WMT and GA data? Have a generic "analytics@myagency.com" account that's used for the shares, that anyone in the agency can use as needed (limited, of course, not admin). Have the individual person at the company use their company email for the share for each particular client? employee@agency.com. Yet what happens when we need someone else to check the GA or WMT data? Any advice is much appreciated.
Reporting & Analytics | | Titan552
Thank you!0 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
Webmaster Tools shows 0 visits, Analytics shows 1000s?
Webmaster Tools reported a "Big traffic change for top URL" for one of our sites about three and a half weeks ago. WT traffic is 0 since that date. However, our analytics data shows no significant decline in traffic. The WT alert was received on Nov. 16. There was a significant dip in GA visits Nov. 22 but it recovered and I'm seeing no other indication that this is a penalty. What could be going on?
Reporting & Analytics | | IMM0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0