Out-of-season link building
-
Hi all,
We have a couple of seasonal websites (Artificial Christmas trees).
Now, its fairly easy to develop good content that people are interested in when the season is approaching, and even easier mid season.
However, this somewhat stalls when everyone has had their fill of Christmas, between Jan and Sept.
So, my question is, how would you suggest an approach to link building for a seasonal ecommerce site such as this?
Obviously my aim is to develop links now, so when September comes, the site is up there.
Thank you
-
Great Ideas Doug
-
Keep an eye on the climate / issues affecting real tree growers. Anything newsworthy in your industry (think broadly) might be something you should have an opinion on.
What were real tree vs artificial tree sales like this year? The perception here (UK) as a punter was that the cost had gone up, that many trees had suffered with the unusual weather pattern (dry over winter, very wet over summer) and had unusual shapes. Many of the real tree sellers didn't sell out this year. Is the ratio of artificial vs real a good marker for the economy - or people's confidence at least!)
Do you have any e-commerce data that you can use? Does anyone by artificial trees out of season? What's the most popular month of the year outside of the Christmas season? Can you reach out to any of these purchasers to find out why they need a tree?
Are there any unusual out of season uses for Christmas trees?
Christmas tree "fashions" through the ages?
Even if you can't actually build links today, you've got plenty of time to identify possible targets and build assets so that you can reach out to them as soon as the season starts.
Bit of a ramble, hope this helps!
ps. Don't forget about april the 1st. Be nice to see a feature of an artifical christmas tree farm... You could get some good press with something quirky!
-
Cool,
Good suggestions Charles.
-
Hi Charles,
I agree -and i've recently instructed a new copywriter, one I am very confident in.
I just need to seed a few ideas and then find a place to get the content published - which is the issue, who would want to use it now, in March?
Pinterest is a good shout, as we can use this years new ranges and begin promoting them .
-
Hey Tom,
Making furniture could be a great concept, as is the idea of conservation - trouble is we are selling Artificial predominantly, although those articles could still develop some links.
Cheers!
-
Probably a bit too late now in March, but ways that you can recycle your tree is an idea for Jan/Feb. There's this 70 old retired man near where I work who takes in everyone's old trees and makes the most beautiful furniture out of it. A feature on that or a guide of what you can do in the home with left over trees would probably get some traction.
Might be a chance to look at all the hard work and conservation that goes into growing the trees. With all the razzmatazz of Christmas gone, the unsung heroes as it were are still planting away, with soft pines taking about 2-3 years for a small tree and bigger ones 5+. That's a lot of work for something we put up for about 1 month a year - maybe a piece on those that make a key part of Christmas happen might be interesting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Link building
Hello everyone, I am building links for an e-commerce site and I need to increase the value of the links we get by placing them on specific pages in order to pass more juice to inner pages. Which part of the website should I point the links to? Because there is no content section on the site what I can do is either link to the homepage (not an option) or link to inner pages such as category/subcategory/product pages. My doubt is that it wouldn't look natural to link to products pages from a piece of content or from a site where people go with the intention not to buy but to get information. Any opinions on this?
Link Building | | PremioOscar0 -
LInk Building Ideas for Large Site
Hi, I have a very large sized website of about 5 Million Pages. Earlier i used to rank very well with many naturally occurred links, But now, i lost my rankings with numerous Google updates. My content is user generated content and it wont be pure original as my users will post the same on other forums too. I all of my pages rank on #1 page for their keywords. Can anyone suggest me good link building strategy for larger websites as each url will have different keyword, i want all of my urls to be ranked well. Waiting for your replies.
Link Building | | Vegitss0 -
Outsourced Link Building
Hello, I'm pretty sure everyone will just tell me to do the link building myself, but the truth is I don't have time. I've looked at link building firms in the past (and even used one), and they were all pretty dodgy. What should I look for in a quality link builder? What costs do you think are reasonable for a quality link? Is there anything you wish you'd known before going down a similar path? Thanks in advance for any help!
Link Building | | OTSEO0 -
Trying to use the SEOmoz link building tools but...
all of the directories that are listed seem to be based in the US for US companies - am I missing something? By the way my target audience is solely based in the UK, Thanks, Jason
Link Building | | JasonHegarty0 -
I'm interested in knowing link building strategies for regional businesses.
I'm not just interested in sites to target, but also how to manage anchor text when you are targeting phrases that include a keyword + a geo modifier. Thanks!
Link Building | | medtouch0