Does Google use link CTR as a factor?
-
Been wondering for a while if Google might be using CTR of links pointing your site? Anyone run any tests or have any clues?
-
If I owned google and a site was appearing in the #2 position and not getting clicked then that says something. The title could be totally irrelevant, the site could be so trashy that everybody knows about it, may other things.
If nobody is clicking then it is wasting space in the SERPs.
-
CTR on links wouldn't make any different to the power or quality of the link - that will be down to domain authority, page authority, relevance, anchor text and indexation mostly.
I think CTR does make a minor difference in the SERP's though - coupled with bounce rate and numerous other factors. For example I would imagine a number one result with a very low CTR and a very high bounce rate wouldn't stay there for too long.
-
I'm with Zach. I'm sure there are plenty of good backlinks for which google has no CTR data because the webmaster isn't using google analytics.
Interesting concept. That might help with webspam. It would be pretty easy to game though.
-
Highly unlikely. Why would a CTR matter at all, in Google's perspective?
I'd even wager that CTR of actual Google SERPs isn't used. The CTR doesn't really tell you anything without providing false positives.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
Unable to build google local listings, are citations still useful?
Hello Google seems to be unhappy about letting us build google local profiles around our 'virtual locations, for each of which we have a dedicated page. We have approximately 100 'virtual locations' with addresses. I was wondering if, despite not being able to build google local profiles, it would still be worth it to build yahoo, bing, and utilize citation building services to each of those virtual locations. Would these citations in any way help bing or yahoo rank higher locally? Would the locally optimized city page rank higher as a result of all these citations? This is a service-industry based website btw.
Link Building | | ilyaelbert0 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
Where do you buy your links from
OK which brokers / sites do you use to buy your links or gain links from and why.
Link Building | | therealmarkhall0