Anyone have experience with AdTaxi for link building services?
-
Recently a client of ours received a proposal from a local newspaper for search related services, including link building. I believe the name of the company the paper is working with for some of these services is AdTaxi, which i had not heard of before. Anyone have experience with these guys from a link building standpoint?
I know that here we are more "do it yourselfers" and for the most part, we handle all of the on-page and technical SEO for our client's sites, but link building as a dedicated service isn't something we have the resources to offer so I'm just looking to do some research.
Thank you!
-William
-
AdTaxi's SEO solutions adhere to Google’s best practices for building links. Currently, the Google algorithm is based on Onsite SEO as well as Offsite Link Building metrics related to sites. AdTaxi adheres to building links from a white hat perspective and focus on traditional (directory & 411 style links) and social signal (social media style links) to aid our customers with their SEO campaigns.
The key to link building in our opinion is to ensure our clients have the most diversified set of links pointing to their site with a multitude of anchor texts pointing to different pages of our clients sites. Good content helps but it can only drive so many visitors to ones site when comparing it to a strategy that encompasses both onsite (site architecture and content) and offsite (link building) SEO tactics.
-
Yeah, totally agree. See it as a real nose to the grindstone, call and email folks to pitch content (almost a PR effort).
-
Thanks guys, this is helpful!
-
Thanks so much Tom. Ironically, in a proposal they submitted they called out not having a XML sitemap on this clients small content site (that has pretty structured/easy to follow navigation paths for pages).
-
Link building needs to be one offs and done by someone who has encountered and lifted penalties already. I would stay clear from link building companies, they are likely to bring your site down.
-
I've not come across them before, nor really heard of them, so can't offer much insight there. I believe that this may be the URL? (Not linking directly, just in case):
First glance is that the site doesn't look too professional - for instance some of the text in the boxes is way out. Similarly, I can't see a meta description or XML sitemap. These are things that I'd expect any digital marketing agency to have implemented, if I'm honest.
I also like to look at testimonials and look at the link profiles of those sites, as they're pretty much an example of the company's work, but I'm drawing a blank on this too. Their own link profile looks pretty clean, nothing extraordinary however.
My gut says to stay clear, as there's not a lot of information on them that I can find. But by all means give them a call - could just be that they're only getting their site together very recently, and so it's not really fair to judge them solely on that. See what they say on the phone and try to go LinkedIn stalking from some people that work there - have a look at their previous experience.
-
Be weary of link building services in this day and age. With Google getting smarter and smarter, they are looking for links built through quality content and conversations. Not companies using automated tools and directory submissions. I would ask for some reports they deliver to other companies to see what types of links they focus on. If they aren't generating new quality content as a core method for building links, I would personally stay away.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.
I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...
Link Building | | FVLMS0 -
Uk link building
Hello mozzers, I have a UK website that I have slowly been building high quality links to from highly trusted websites, traffic is slowly but steadily rising. So far all the links i've built are on UK websites. I've discovered there are many opportunities to get links from loosely related US websites. Would links from highly trusted US domains help my UK rankings? Would they help, but not as much as UK links? I'd be very grateful to hear anyones thoughts on this. Thank you so much!
Link Building | | lucyN0 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
Link building with About.com and ehow.com
Does anyone know if About.com has a policy on providing back links to websites. A client of mine has had a product reviewed on about.com as well as being included in a "how to" article, but no back link was provided. I checked out the page and noticed "paid for advertisement" back links over random words but no back links on any of the pages I randomly searched that were related to the topic being discussed.
Link Building | | jusdavi0 -
Link Building and Landing Pages
I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?
Link Building | | bmackrell0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040