Google search not grouping keywords properly

[trickshotric]

When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!)

We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service".

For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g:

1. Check this before calling for air conditioner service - YouTube

2. Halfords Autocentres| Air Conditioning Service for all car makes and

3. Service Your Air Conditioner for Summer Comfort « Sustainable

Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened.

I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc.

My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for.

We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original.

I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced!

So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant)

Rant over... but has anyone else experienced anything similar?

Is there anything you can do about it?

[katemorris]

I am actually not sure of the answer to this question. Typically if the algorithm has detected a pattern like that, it's for a reason. The only thing I can recommend is to build a page to satisfy both intents. Have an air conditioning service page that speaks to people wanting air conditioning and those looking for repair. Then have a child page for repair that you can link to with more information on that aspect.

[Jon-C]

I've noticed something similar, we have a range of products that are 'Made to measure' but based on a standard design, but we also have a service where we manufacture bespoke designs - i.e. send a picture of sketch and we can provide a price and ultimately make it.

Google is now seeing 'Made to measure' and 'bespoke' as one and the same.

I wonder the same thing - is there anything I can do about it!