Am I at risk of keyword stuffing in a portfolio?
-
I'm updating our company portfolio. All said and done I will have ~300 photos in the gallery on page load that are filtered depending on user clicks. Because of the nature of our work my main keywords are going to get repeated a lot throughout the file names and alts. The titles/captions will have wording more appropriate to the user, but I can't avoid a lot of these keyword combos.
Do you think I'll take a hit for something like this? Or will it work in my favor?
Reeves
-
eyepac and EGOL,
Thanks again for the help. I've just finished implementing the gallery and the "project spotlights." Now to beef up the content with more spotlights (we've got about 30 old ones from our last webpage that should transfer well), scour our archive for more photos, and get a microphone in my installers' hands.
I've still got to figure out a good way to get the portfolio into a multipage format targeting more key phrases, and I think I've got a good idea for a hybrid article/gallery. Now to find the time to make it.
Reeves
-
Thanks, eyepaq.
It's good to know all of those factors go into marking something as spam or not. I may follow EGOL's suggestion of breaking this up into multiple pages that will decrease the number of repetitions, as well as decrease page load time.
-
EGOL,
Thanks for the great suggestions. I'm currently developing a "project spotlight" portion of the portfolio that has just the kind of content you're speaking of.
At the same time we're trying to fill in the lack of content (very much in the early stages) through the blog and a "learning annex."
I'll have to think about the multiple pages approach. I want this to be usable, and I need to think about how to pull that off in our CMS.
Reeves
-
If this was my site, clicking on the image would deliver the visitor to a new page and that page would have the photo and a LOT of information about it. There is a lot to say about these photos that will demonstrate expertise, educate customers and provide huge long tail keyword pull from search.
Give your install guys a voice to text recorder and have they speak and preach about everyone of these photos. Then make it into content.
I think that this site has lots of fancy design, lots of fantastic photos... emphasis on design rather than on search engine attack and substantive content.
You could kick the results up a lot by making multiple page gallery targeting terms like solar install on a flat roof, solar on pitched roof, rooftop water heating. Instead it is on one page with title tag of "portfolio".
Use these photos and the gallery to be in every SERP that anybody lands on in your target market.
You could be making the best-on-the-web solar install linkbait.
-
Hi,
I've seen several portfolios with several words repeating over and over again - but everything made sense and teghy are ranking well site wide and also with the portfolio pages for those keywords.
This is not keyword stuffing if it make sense even if you have a very high ratio of repetition for one or two words.
More then that the real estate of the page says it all - so it's clearly not a technique to try to stuff that keyword and tray to rank.
Personally I believe it won't harm you at all also because of your domain authority and everything else: google places entry, the brand in google's eye and so on - this is cleary not a spam domain :).
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does low difficulty keywords help us to rank for high difficulty keywords?
if we use low difficulty keywords in our page( url) and that page ranks in google results.will it help our main page with high difficulty keywords to rank for those difficult keywords , if yes , how?
Image & Video Optimization | | calvinkj0 -
Do putting all keywords in a sentence affect seo?
Hi for example i wrote some content for my front page and putting all key words in one paragraph for example phone case, phone x, phone life, phone battery, phone charger. does it affect my seo by putting all these keywords in one sentence?
Image & Video Optimization | | andzon1 -
For a URL, is it better to have Keyword +City?
I am working on some landing pages and trying to do well in Local areas. Is it better to have my landing pages set as mysite.com/keyword+location or mysite.com/Location+keyword. or does it even matter anymore? So for a plumber selling water heater services. is it better to be: site/hot-water-heaters-jacksonville-fl or site/jacksonville-fl-hot-water-heaters? I normally do keyword+city.
Image & Video Optimization | | netviper0 -
Internal pages targeted for local keywords
Hello, Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?
Image & Video Optimization | | BobGW0 -
Is there a very quick way to geenrate the google top 100 for a any given keyword
I ma looking to produce a list of the top 100 websites in a list format from any given keyword. Bascially a process or ftool that will generate a list so i dont have to copy and paste all of them.....any ideas guys and gals
Image & Video Optimization | | raytax0 -
Why are we ranking so poorly for this keyword
I am having a hard time understanding why we are ranking so poorly for the keyword search "self storage toronto" on google.ca We have claimed our places page, and we have 38 citations and 9 reviews. Yet for some reason we are burried 7 pages into the places pages results way below other places pages that have far lower page authority, domain authority, and less citations and reviews on their places page. I just can't understand what we are doing wrong / overlooking. Any ideas? Here's the places page i am referring too: http://maps.google.ca/maps/place?hl=en&ie=UTF8&q=storwell&fb=1&gl=ca&hq=storwell&cid=3009236871758088464&z=14 We do happen to land very high in the organic results for the same keyword, infact we are on the first page but why is google not giving us any love in places?
Image & Video Optimization | | adriandg0