Is there an SEO benefit to purchasing domains for a website?
-
Greetings Mozzers,
I wanted to see if someone could clarify the power of domains for me a bit. Is there an SEO benefit in purchasing fresh domains for a specific website? Something that would effect certain metrics like parking keyword domains to pages that target that keyword?
I'm not talking about buying pre-existing domains that have value and are for sale. I'm talking about newly registered domains.
Thanks for any advice/clarification.
-
It used to be a popular tactic to register a bunch of domains and then build thin content to try to rank for a keyword, these days it isn't worth the time and effort. Better to focus on building up your main domain.
-
It's more of an open ending question. I was asking if there is a way to utilize new domains for an SEO strategy.
-
I would say definitely not. Happy to be challenged on that though
Especially now it appears search engines are devaluing the power of EMDs over brands.
-
Not sure if I understand the question, are you talking about purchasing domain names and then building them up with content? If so, there could be. Generally speaking it's better to focus your efforts on one domain, but there are exceptions.
If you are talking about just registering domain names and then forwarding to your existing website, there is no benefit or very, very, very little benefit. Probably none.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
Building a high-traffic website in a jobs-related domain
Hi, We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting: Sarkari Naukri Government Jobs / Govt Jobs Latest Government jobs Banking Jobs Bank jobs Railway jobs Employment News IBPS SSC We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts. How do we go about building a high-traffic website in this domain? Thanks...
Competitive Research | | Shalin.TJ0 -
Can anyone explain to me why this website is top of the listings?
Hi folks, Since the latest penguin update, this website: <cite class="bc">www.sterlingbuild.co.uk</cite> is now appearing top of the listings for most 'Velux' related search terms e.g. velux windows, velux, velux windows online. I say top, VELUX themselves are actually top but then Sterling Build are top of all the other retailers that sell VELUX Windows. Why? Their link profile is appalling, the website is no better than their competitors as far as I can tell, their prices are more expensive - it makes no sense? Would be very grateful if anyone can work out why Google has decided they have the best website? Thanks, Luke
Competitive Research | | LukeyB300 -
How does my competitor website jump from a natural ranking of 10 to 1 in a matter of days?
OK this has really got me baffled, and I really hope the MOZ community can give me the answers I am seeking.... My statements and queries below are my own opinions and thoughts. I am not an experienced SEOer and I am learning all the time, so if I have written something incorrectly, please feel free to correct me 🙂 I have been told that natural rankings take time, and I have read with the recent algorithm changes from Google, that purchased links do not have an effect like they used to. I have also read somewhere that google has clamped down on bogus article writing (MOZ please clarify) But what I am seeking some clarification on is, how does my competitors website, that has had a natural rank of #1 in the past, suddenly drop off; for a lengthy period of time, then suddenly re-appear at #10 on page #1, then some three/four days later, hit #1? I have read that natural rankings are purely natural. I.e. a domain owner cannot pay google to boost their natural ranking. But is this really true? Why is it when I speak to a close colleague of mine in the same industry, he mentions that his maps listing has dropped off, and after making a couple of phone calls to his SEO guys in India, maybe a day or two later, magically his maps re-appear? I really am starting to question is a "natural ranking" really "natural?" I have heard that some of these SEO agencies do have some tools that dramatically effect the natural ranking of a domain. What are these tools?
Competitive Research | | Giorgio680 -
Cognitive seo
What is your experience with congnitiveseo software? thanks
Competitive Research | | maestrosonrisas0 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
Why are links not being added to my Domain Authority
I have just compared my domain authority with competitors and I can see that they are outscoring me on links from YouTube etc. Even though I have same set-up with regard YouTube and Squidoo etc and am also featured on Dmoz... these are not being added to my domain authority. Any ideas?
Competitive Research | | manedog0 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0