Are reciprocal internal links weaker than one way?
-
Hi guys
I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc.
These blog posts link back to the main product page.
It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product?
Thanks
Paul
-
Thanks EGOL
This all makes sense. It's nice to get a bit of a sanity check.
I think I worry because in the SERPs we struggle against our competition, but once we get a browser conversion is good. So I keep worrying about the SERPs. But I know I need to just concentrate on writing good content and adding depth to the site, and that will hopefully give us the pay day we are looking for.
Thanks
Paul
-
If I thought that a link from the product page to the blog would be helpful for the visitors I would have no hesitation to provide it.
Lots of my product pages have a link to an article with anchor text like this. "How we use the SEOmoz Blender" or.. "Video: How we use the SEOmoz Blender"
These have significantly increased conversion rates. I don't care what the search engines think.
If you have a really good article that you think will help visitors make a decision about your product or help them enjoy it I am betting everything that will make you a stronger brand than any teeny tiny advantage that a link on the page or its anchor text will subtract. In fact, I am willing to bet that those back-and-forth links with optimization improve your search visibility because it shows you have deeper content than the guy who has not written this content.. That will earn tweets, likes, links, sales.
Lots of mine have double listings in the SERPs. Then I pull traffic for people who are looking for a product page AND people who are looking for information.
This is not deoptimization or cannibalization. It is kicking ass.
-
Excellent, great stuff
Thanks for your help. I think these blog posts provide real value to the customers, which is the main thing.
Thanks
Paul
-
Hi Paul,
Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for international bloggers
Hi I'm brand new to SEO stuff, and I'm trying to monetize my blog. I have a Q from you about optimizing my blog for an international audience. So I thought where is better to ask my question 🙂 My q is: Does the country that you are living in and publishing your post affect your SEO if you blog in English? For instance, if I live in turkey, but I publish my whole posts in English, will Google hesitate to show my content to an English audience? In other words, Does the publishing source country make it harder to contest with native English bloggers for google's page 1? Thanks in advance for your attention
Content Development | | Nilss4 -
Tracking Down Rogue Spam Links
In Feb, 2015 www.mommyupgrade.com site received the following notification in GWT:
Content Development | | hammiahttp://www.mommyupgrade.com/: Suspected hackingFeb 4, 2015
Google has detected that some of your pages may contain hidden text or cloaking, techniques that are outside our Webmaster Guidelines.
Specifically, we detected that your site may have been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index.
Sample URLs:At that time, the site was checked by the host and site owner and any suspicious links removed. We thought the problem was resolved until a MOZ crawl on March 22 which highlighted a number of hack links again. This is the link format: http://www.mommyupgrade.com/?p=online-slots All are related to gambling, casinos and slots. To find the links, we downloaded the MOZ crawl report and found that all the links were referred from this page: http://www.mommyupgrade.com/how-to-make-rainbow-lollipop-cookies/ Searching that post shows no sign of links to the rogue pages. I would really appreciate some advice on how to find the source of these links and delete them from this site once and for all. Also, please explain how it is possible for a post or page to refer to another page without that link showing up in the code? (Is this some black hat technique that I need to know about in order to protect my sites?) Also... at the moment Google Webmaster Tools are not reporting any security issues for this site. Any help appreciated.0 -
Is there a way to set up a wordpress site so that the content is changed based on a location?
I have a site I am building that has information that shifts based on weather conditions and location. Is there a way to have information sort based on a users geographic location? I am trying to figure out the best way to do this.
Content Development | | Ron_McCabe0 -
Network of small sites or one large site
Hi there, I am taking a group of mums through how to set up a blog and how to build up traffic to that blog. Should I suggest that we all blog on the same domain so www.dsdsds.com/myblogname or get them to set up their own domains. My aim is for everyone to support each other, share and link content so would it be more powerful if they were all on different domains or on the same one? Would love some insight as it is something I just can not get my head around this part. Thank you so very very much 🙂
Content Development | | vcasebourne0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Cosmo feature: any difference between linking a phrase or .com?
I just had an article posted on Cosmopolitan.com to my site, www.100redflags.com. My request to them was that they link specifically the phrase "100 Red Flags" to http://100redflags.com, but they actually said "go to 100redflags.com" - with 100redflags.com hyperlinked. My question: If I'm trying to build rank with the term "red flags", or at least "100 red flags", is the way that they did it helping me at all? If it will help me more to have them link the phrase "100 Red Flags", does it matter whether they do that today when traffic is high, or tomorrow when traffic is lower? Thanks for the clarification, Bill p.s their post here: http://www.cosmopolitan.com/sex-love/dating-advice/dating-mistakes-women-make#slide-1
Content Development | | 100RedFlags0 -
How many pages is too many to add to a site at one time?
I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen
Content Development | | eworld0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250