Are reciprocal internal links weaker than one way?
-
Hi guys
I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc.
These blog posts link back to the main product page.
It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product?
Thanks
Paul
-
Thanks EGOL
This all makes sense. It's nice to get a bit of a sanity check.
I think I worry because in the SERPs we struggle against our competition, but once we get a browser conversion is good. So I keep worrying about the SERPs. But I know I need to just concentrate on writing good content and adding depth to the site, and that will hopefully give us the pay day we are looking for.
Thanks
Paul
-
If I thought that a link from the product page to the blog would be helpful for the visitors I would have no hesitation to provide it.
Lots of my product pages have a link to an article with anchor text like this. "How we use the SEOmoz Blender" or.. "Video: How we use the SEOmoz Blender"
These have significantly increased conversion rates. I don't care what the search engines think.
If you have a really good article that you think will help visitors make a decision about your product or help them enjoy it I am betting everything that will make you a stronger brand than any teeny tiny advantage that a link on the page or its anchor text will subtract. In fact, I am willing to bet that those back-and-forth links with optimization improve your search visibility because it shows you have deeper content than the guy who has not written this content.. That will earn tweets, likes, links, sales.
Lots of mine have double listings in the SERPs. Then I pull traffic for people who are looking for a product page AND people who are looking for information.
This is not deoptimization or cannibalization. It is kicking ass.
-
Excellent, great stuff
Thanks for your help. I think these blog posts provide real value to the customers, which is the main thing.
Thanks
Paul
-
Hi Paul,
Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Slower to Trust New Pages than One Year Ago?
It seems to me that Google is slower to trust (and rank) new pages today than in the past. I used to be able to put up a new page and it would go right to the top of a competitive SERP. For about the past year when I launch a new page it starts deep in the SERPs, sits there for a few weeks, then starts slowly moving up. These pages still eventually rank on the first page of Google - often at #1 or #2 after wikipedia or another strong site - but it can take a few months to get there, several months in a competitive SERP. These are not "hot news" topics where freshness is an important factor. Instead they are product pages or general information articles. Anybody else seeing this? [ Just stabbing in the dark here... I am wondering if Google is relying more on visitor behavior these days and the delay is while they collect data?... Just stabbing in the dark.]
Content Development | | EGOL0 -
What is the best way to rank organically for location search?
I just read this great article about location search. I am going o read it over and over again, but I wanted to ask... When ranking organically for location searches, do you recommend posting articles (such as testimonials, etc) or build informative pages - that can link through the home page through the nav bar or through a drop down or what have you. There are so many ways to do it, what do you think is best?
Content Development | | SwanJob0 -
Link juice from subdomain
Does having a blog on a subdomain as opposed to an extension of the root domain add or subtract to improving SEO on the root domain? For eg : what's better, HTTP://blog.durbansouthtoyota.co.za Or HTTP://www.durbansouthtoyota.co.za/blog When the www is the actual main site. Thanks!
Content Development | | ZakD0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
What's the best way to include a pdf in your post?
I have some posts where I'd like to include a downloadable pdf....what is the best way seo wise to do this? I was thinking of just putting the file on my server and than just including a link to download it, but I'm thinking there's probably a better way. Any thoughts?
Content Development | | NoahsDad0 -
I have created 2 blogs for a client as they have 2 domains (1 for their core business, and 1 for a product). I want to use the same content on both blogs. What is the best way to set this up so there are no ranking or duplicate content issues?
We are pushing SEO for only one of the domains, therefore I would like one to be dominant. We will be sending the blog post via email to their database, therefore each blog needs to have the same content. Thank you!
Content Development | | MarketingResults0 -
What's the best way to list products with multiple size options?
For some of my suppliers, there may be a Model A, Model B, and Model C. Within each model, the height and the width may be the same, but there might be 10 variants of length. Is is better to just list the 3 models on 3 separate product pages and have the various lengths as an option in a drop-down menu on each page, or should I actually create 30 different product pages? Just listing 3 would seem to be better from a usability perspective, but having 30 might lead to more pages being indexed. I believe that I'll have 30 different entries in my Google/Bing Product Search feeds, but what is the recommended practice for actual sites? Thanks
Content Development | | nks20120 -
Does content have a shelf life for link building efforts?
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz? I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
Content Development | | nicole.healthline0